---
title: "Trend — embroidery frame - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-frame/trend"
last_updated: "2026-08-10T12:32:53.892Z"
locale: en
meta:
  description: "Niche score 56/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — embroidery frame - Flapen"
---

# **embroidery frame**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 15Conversion 25Competition 94Returns 36Price range 86Avg price 95Brand share 96Review moat 90Quality gap 78

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$25.99**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Review moat**

**Great****196.13**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.75–$84.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$70K**

$70K/yr · 136K searches

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend