---
title: "Embroidery Frame — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-frame"
last_updated: "2026-08-10T13:37:36.829Z"
locale: en
meta:
description: "Niche score 56/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Embroidery Frame — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery frame**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 15Conversion 25Competition 94Returns 36Price range 86Avg price 95Brand share 96Review moat 90Quality gap 78
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$25.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Great****196.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.75–$84.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$70K**
$70K/yr · 136K searches
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, embroidery frame is a $70K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Aug. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery frame market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$78K–$104K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**75 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**34%**
Top 20: 69%
**Top-5 click share**
**21%**
Top 20: 50%
**Open market**
**62%**
- ziqianhard12% - XEmbro8% - AllAboutEmbroideryUA5% - joybest5% - Couple Embroidery Art5% - Bucilla4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-frame/trend)
## **Top embroidery frame search terms**
- **embroidery frames for display**27K/yr-24.8%2.1% conv. - **cross stitch scroll frame**20K/yr-10.0%0.9% conv. - **decorative embroidery hoop**19K/yr-5.2%2.4% conv. - **cross stitch frames and stretcher bars**10K/yr-12.0%1.8% conv. - **embroidery scroll frame**8K/yr-18.4%2.2% conv. - **embroidery display frame**9K/yr-24.6%2.3% conv. - **cross stitch frames for display**8K/yr-23.4%1.0% conv. - **needlepoint holder**5K/yr-29.8%0.3% conv. - **embroidery display**5K/yr-29.6%1.1% conv. - **frame for embroidery display**5K/yr-24.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-frame/search-terms)
## **Top embroidery frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bucilla Embroidery Hoop Circle Frame Fits 8 Embroidery Hoop**Bucilla**$8.23**4.5★171 rev](https://www.amazon.com/dp/B0DFQF65DC) [2**Beech Wood Tapestry Scroll Embroidery Frames Needlepoint Cross Stitch Holder Quilting Frames Needlepoint Holder Stitching Frame for Sewing Cross Stitch Embroidery Projects**ziqianhard**$25.21**4.4★418 rev](https://www.amazon.com/dp/B09TNBFF73) [3**Small Beech Wood Tapestry Embroidery Frames Scroll Stitching Holder for Cross Stitch Needlepoint Quilting & Sewing Projects**ziqianhard**$22.19**4.4★418 rev](https://www.amazon.com/dp/B0DZRZ8Z4X) [4**Qunclay 9 Pcs Large Embroidery Hoop Frame Decorative Imitated Wood Display Frame Circle Oval Octagonal Cross Stitch Hoop Ring for DIY Sewing Craft and Hanging Ornaments Decor (Mixed Shape)**Qunclay**$26.82**4.4★219 rev](https://www.amazon.com/dp/B0BWYFVSBC) [5**XEmbro 8 Inch Wood Embroidery Hoop Frame for Hanging Sewing Ornaments Decorative Round Embroidery Frame for Display Finished Embroidery & Cross Stitch Arts**XEmbro**$15.84**4.4★312 rev](https://www.amazon.com/dp/B0CCJ3DX32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 Pcs Large Embroidery Hoop Frame Embroidery Frames for Display Imitated Wood Cross Stitch Hoop Circle/Oval/Octagonal Cross Stitch Frame Kits Perfect for DIY Craft Sewing Home Decor**Ceblish**$23.21**8 rev6mo ago](https://www.amazon.com/dp/B0G7DXXJDC) [**10Pcs Embroidery Hoop Frame 10 Sizes Imitated Wood Cross Stitch Hoop Oval Square Rectangle Embroidery Hoop for Cross Stitch DIY Sewing Craft Hanging Ornaments Decor 5 Shape**Hokoad**$25.85**8 rev7mo ago](https://www.amazon.com/dp/B0G13LDJ4N) [**Janinka Embroidery Hoop 3 Pcs Cross Stitch Hoops and Frames White Rectangular Cross Stitch Embroidery Snap Frame DIY Sewing Tool for Quilting Silk-Painting 6 x 6 8 x 8 11 x 11 in (Mixing Colors)**Janinka**$24.13**712 rev11mo ago](https://www.amazon.com/dp/B0FJ256B7M) [**DoubleFill Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Different Sizes Embroidery Frames Needlepoint Cross Stitch Holder Square Embroidery Hoop Holder for Sewing Projects**DoubleFill**$39.74**21 rev1y ago](https://www.amazon.com/dp/B0F6N5QV1Q) [**CroBlissful Cross Stitch Scroll Frame Set with Plastic Clamps Beech Hardwood Embroidery Frame Needlepoint Cross Stitch Holder for Sewing Needlework Embroidery Projects**CroBlissful**$44.33**20 rev1y ago](https://www.amazon.com/dp/B0F6BLF6M9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Janinka Embroidery Hoop 3 Pcs Cross Stitch Hoops and Frames White Rectangular Cross Stitch Embroidery Snap Frame DIY Sewing Tool for Quilting Silk-Painting 6 x 6 8 x 8 11 x 11 in (Mixing Colors)**Janinka**$24.13**4.4★**▲ 189%**](https://www.amazon.com/dp/B0FJ256B7M) [**9 Pcs Large Embroidery Hoop Frame Embroidery Frames for Display Imitated Wood Cross Stitch Hoop Circle/Oval/Octagonal Cross Stitch Frame Kits Perfect for DIY Craft Sewing Home Decor**Ceblish**$23.21**3.8★**▲ 177%**](https://www.amazon.com/dp/B0G7DXXJDC) [**10Pcs Embroidery Hoop Frame 10 Sizes Imitated Wood Cross Stitch Hoop Oval Square Rectangle Embroidery Hoop for Cross Stitch DIY Sewing Craft Hanging Ornaments Decor 5 Shape**Hokoad**$25.85**3.9★**▲ 164%**](https://www.amazon.com/dp/B0G13LDJ4N) [**Large Beech Wood Embroidery Scroll Frame 2-Part Adjustable Holder for Cross Stitch Tapestry Quilting Sewing Needlepoint Projects**ziqianhard**$28.50**4.4★**▲ 36%**](https://www.amazon.com/dp/B0DZSVRY5R) [**MUFEKUM Beech Wood Embroidery Tapestry Scroll Frame - Quilting & Cross Stitch Frame Needlepoint Holder - 17x12**MUFEKUM**$16.65**4.2★**▲ 18%**](https://www.amazon.com/dp/B0DC5F5NS2)
**~~View all trending →~~**
## **Common questions**
- **Is embroidery frame profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 113 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the embroidery frame niche?**
- 75 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 34% of demand.
- **When does demand for embroidery frame peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the embroidery frame niche?**
- Listings span $6.75–$84.36; the average listing price is $25.99 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
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