---
title: "Embroidery Foam — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-foam"
last_updated: "2026-08-09T19:29:16.985Z"
locale: en
meta:
description: "Niche score 48/100 · $118K/yr market · 73K searches/yr · $14.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $118K/yr market · 73K searches/yr · $14.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Foam — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery foam**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 50Conversion 93Competition 20Returns 96Price range 44Avg price 68Brand share 24Review moat 70Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****693.62**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.17**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.06–$21.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 73K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, embroidery foam is a $118K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery foam market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$113K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**6%**
- New brothread55% - BAI15% - Poolin12% - MEARCOOH4% - COCICA4% - Sulky3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +20.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-foam/trend)
## **Top embroidery foam search terms**
- **embroidery foam**36K/yr+44.8%7.2% conv. - **embroidery foam 3mm**6K/yr+180.9%4.9% conv. - **3d puff foam embroidery**11K/yr-11.5%7.0% conv. - **embroidery puff foam**6K/yr-30.9%10.4% conv. - **puff embroidery foam**5K/yr-22.9%9.7% conv. - **puff foam for machine embroidery**3K/yr-36.4%7.8% conv. - **3d embroidery foam**3K/yr-2.6%9.0% conv. - **puffy foam for machine embroidery**2K/yr-71.3%13.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-foam/search-terms)
## **Top embroidery foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New brothread - 16 Options- 6PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White**New brothread**$12.38**4.8★383 rev](https://www.amazon.com/dp/B0DWK6XN92) [2**New brothread - 16 Options- 15PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - Multi Colors**New brothread**$21.32**4.8★383 rev](https://www.amazon.com/dp/B0DWK6MCTY) [3**BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 Black & White**BAI**$12.23**4.6★27 rev](https://www.amazon.com/dp/B0FLH97M4Q) [4**Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More**Poolin**$12.14**4.7★50 rev](https://www.amazon.com/dp/B0FPX2WKCF) [5**MEARCOOH White Foam Sheets Crafts 30 Pack 9 x 12 Inch 2mm Thick. Premium Eva Foam Papers Set for Card Making Crafting DIY Project Stamp Classroom Scrapbooking**MEARCOOH**$14.64**4.7★7,378 rev](https://www.amazon.com/dp/B0993DFW63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JIYUANCH- 5PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White**JIYUANCH**$9.19**14 rev5mo ago](https://www.amazon.com/dp/B0GHDXLLJQ) [**COCICA Embroidery 3D Puff Foam Roll 16 x 72 Large Size 3mm EVA Craft Foam Sheets for Machine Embroidery Hats Apparel Bags and Hand Sewing**COCICA**$16.01**8 rev5mo ago](https://www.amazon.com/dp/B0G7MF6LWS) [**Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More**Poolin**$12.14**50 rev10mo ago](https://www.amazon.com/dp/B0FPX2WKCF) [**Poolin 3D Embroidery Puffy Foam Richword Selected 6x8 - 3MM Thick - 10PCS (5 Black + 5 White) - Perfect for Caps Hats Jackets and Custom Logos**Poolin**$14.96**50 rev10mo ago](https://www.amazon.com/dp/B0FPWV6DM4) [**BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 White**BAI**$14.15**27 rev11mo ago](https://www.amazon.com/dp/B0FLXB5MB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COCICA Embroidery 3D Puff Foam Roll 16 x 72 Large Size 3mm EVA Craft Foam Sheets for Machine Embroidery Hats Apparel Bags and Hand Sewing**COCICA**$16.01**3.8★**▲ 158%**](https://www.amazon.com/dp/B0G7MF6LWS) [**Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More**Poolin**$12.14**4.7★**▲ 154%**](https://www.amazon.com/dp/B0FPX2WKCF) [**BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 Black & White**BAI**$12.23**4.6★**▲ 105%**](https://www.amazon.com/dp/B0FLH97M4Q) [**JIYUANCH- 5PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White**JIYUANCH**$9.19**4.9★**▲ 96%**](https://www.amazon.com/dp/B0GHDXLLJQ) [**BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 White**BAI**$14.15**4.6★**▲ 89%**](https://www.amazon.com/dp/B0FLXB5MB7)
**~~View all trending →~~**
## **What buyers say about embroidery foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**12%
*“everything looks well-made”*
**Color**12%
*“The colors are bright”*
**Thickness**11%
*“- I like the 3mm thickness of this foam because it raises the letters just enough”*
**Value For Money**7%
*“totally worth it”*
**Fun/Entertainment Experience**5%
*“Fun to use”*
**Foam**4%
*“Fantastic foam”*
**Material Quality**4%
*“The material is perfect”*
**Advertised Vs Actual Product**4%
*“Just as expected”*
**Embellishment/Embroidery Quality**3%
*“Works great for doing puff embroidery on hats”*
### **What buyers complain about **
**Thickness**29%
*“it's to thick to sew two pieces together”*
**Color**14%
*“This foam is not white”*
**Functionality-Overall**14%
*“doesnt work like it claims”*
**Advertised Vs Actual Product**7%
*“I believe the title words to be misleading”*
**Ease Of Cleaning**7%
*“Not a clean tearaway foam”*
### **Top return reasons **
**Size-Overall**20%
**Thickness**17%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Color**9%
**Functionality-Overall**6%
**Quality-Overall**6%
**Material Quality**5%
**Defective Material/Parts**4%
**Compatibility-Overall**3%
## **Common questions**
- **Is embroidery foam profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 13 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the embroidery foam niche?**
- 9 brands and 21 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in embroidery foam?**
- Top complaints mined from reviews: Thickness, Color, Functionality-Overall. The return rate is 0.7%.
- **When does demand for embroidery foam peak?**
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the embroidery foam niche?**
- Listings span $7.06–$21.32; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.
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