---
title: "Embroidery Floss Bobbins — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-floss-bobbins"
last_updated: "2026-08-09T20:46:44.365Z"
locale: en
meta:
description: "Niche score 44/100 · $144K/yr market · 197K searches/yr · $7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $144K/yr market · 197K searches/yr · $7.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Floss Bobbins — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery floss bobbins**
**Skip it**
Prices mostly outside the sweet spot ($3.82–$15.35) — this niche doesn't clear our bar today.
Market size 31Growth 22Conversion 85Competition 39Returns 86Price range 3Avg price 21Brand share 65Review moat 58Quality gap 28
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,189.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$144K**
$144K/yr · 197K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.70**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.82–$15.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, embroidery floss bobbins is a $144K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery floss bobbins market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$154K–$193K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**28%**
- MUZHI30% - Okxiri10% - Geuoaoa9% - Epesl9% - DMC8% - yuntop6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-floss-bobbins/trend)
## **Top embroidery floss bobbins search terms**
- **embroidery floss bobbins**61K/yr-3.2%8.8% conv. - **floss bobbins**27K/yr-12.9%7.4% conv. - **embroidery bobbins**25K/yr+6.2%5.4% conv. - **embroidery thread bobbins**14K/yr+11.7%8.8% conv. - **thread bobbins**10K/yr-3.5%5.1% conv. - **dmc floss bobbins**9K/yr+13.3%10.4% conv. - **embroidery floss cards**11K/yr-38.1%8.8% conv. - **plastic floss bobbins**7K/yr-20.9%9.3% conv. - **cross stitch bobbins**4K/yr+23.2%5.7% conv. - **plastic embroidery floss bobbins**4K/yr+12.7%12.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-floss-bobbins/search-terms)
## **Top embroidery floss bobbins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)**MUZHI**$5.44**4.7★3,661 rev](https://www.amazon.com/dp/B07VCK2L9J) [2**200 PCS Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Sewing Machine Bobbin for Cross Stitch Thread Holder Sewing Storage for Sewing Thread Needlework Supplies**Okxiri**$5.93**4.6★331 rev](https://www.amazon.com/dp/B0F28N2C9K) [3**Geuoaoa 300 Pcs Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Cards Embroidery Thread Organizer for Cross Stitch Thread Holder DIY Sewing Storage Needlework Supplies**Geuoaoa**$7.04**4.4★58 rev](https://www.amazon.com/dp/B0G6XK9JZ9) [4**Embroidery Floss Organizer Cross Stitch Thread Storage Box Tools - Bobbin Winder 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Embroidery Sewing Storage**Epesl**$10.22**4.4★1,551 rev](https://www.amazon.com/dp/B0BX3TJ9GC) [5**120 Pcs Plastic Floss Bobbins with 1 Pcs Bobbin Winder for Cross Stitch Cotton Thread Craft DIY Sewing Storage Thread Organizer Holder Embroidery DIY Cards (White)**yuntop**$6.74**4.6★813 rev](https://www.amazon.com/dp/B09XDT8KT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geuoaoa 300 Pcs Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Cards Embroidery Thread Organizer for Cross Stitch Thread Holder DIY Sewing Storage Needlework Supplies**Geuoaoa**$7.04**58 rev7mo ago](https://www.amazon.com/dp/B0G6XK9JZ9) [**200 Pcs Embroidery Floss Bobbins Embroidery Thread Organizer Cross Stitch Supplies Embroidery Bobbins Plastic Embroidery Thread Cards for Sewing Thread Needlework Supplies((White)**Volisau**$6.50**25 rev8mo ago](https://www.amazon.com/dp/B0G2GDVNMK) [**447 Pcs Embroidery Floss Bobbins Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage (447)**Athena's Elements**$14.86**34 rev11mo ago](https://www.amazon.com/dp/B0FHJ1KRDV) [**400 PCS Embroidery Floss Bobbins Embroidery Thread Organizer Plastic Floss Bobbins Embroidery Thread Cards for Cross Stitch**acDesign**$10.14**36 rev1y ago](https://www.amazon.com/dp/B0FGWX6PJ4) [**200 PCS Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Sewing Machine Bobbin for Cross Stitch Thread Holder Sewing Storage for Sewing Thread Needlework Supplies**Okxiri**$5.93**331 rev1y ago](https://www.amazon.com/dp/B0F28N2C9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Embroidery Floss Bobbins- Paper Cross Stitch Embroidery Thread Organizer Cardboard-DIY Crafts Floss Bobbins- Thread Bobbin Card 150 Pieces and Free Set of 12 Needles (White)**LE PAON**$4.52**4.6★**▲ 310%**](https://www.amazon.com/dp/B07SLY27NX) [**Geuoaoa 300 Pcs Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Cards Embroidery Thread Organizer for Cross Stitch Thread Holder DIY Sewing Storage Needlework Supplies**Geuoaoa**$7.04**4.4★**▲ 186%**](https://www.amazon.com/dp/B0G6XK9JZ9) [**200 Pcs Embroidery Floss Bobbins Embroidery Thread Organizer Cross Stitch Supplies Embroidery Bobbins Plastic Embroidery Thread Cards for Sewing Thread Needlework Supplies((White)**Volisau**$6.50**4.4★**▲ 82%**](https://www.amazon.com/dp/B0G2GDVNMK) [**300 Pieces Plastic Floss Bobbins for Cross Cotton Thread Craft DIY Sewing Storage Thread Organizer Holder Embroidery Thread Cards Cross Stitch Bobbin White**Fokanlo**$10.24**4.7★**▲ 30%**](https://www.amazon.com/dp/B07RS1PCGQ) [**400 PCS Embroidery Floss Bobbins Embroidery Thread Organizer Plastic Floss Bobbins Embroidery Thread Cards for Cross Stitch**acDesign**$10.14**4.4★**▲ 28%**](https://www.amazon.com/dp/B0FGWX6PJ4)
**~~View all trending →~~**
## **What buyers say about embroidery floss bobbins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“They are well made”*
**Value For Money**12%
*“Excellent value”*
**Ease Of Use**10%
*“Easy to use”*
**Strength**9%
*“Sturdy and Convenient Bobbins for Organizing Embroidery Thread”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Size-Overall**6%
*“The pack size is great too so you don't have to worry about running out”*
**Material Quality**6%
*“Quality of the material was great”*
**Color**4%
*“Great colors”*
**Organizing Capabilities**4%
*“otherwise this is a very handy set that helps me keep everything organized and in its place while in use and in storage”*
**Durability**3%
*“Easy to use and durable”*
### **What buyers complain about **
**Size-Overall**21%
*“They don't fit”*
**Thickness**9%
*“Thin”*
**Quality-Overall**9%
*“Ignore any bad review claiming these are poor quality”*
**Strength**6%
*“Flimsy”*
**Functionality-Overall**5%
*“Bobbins and winder do not work”*
**Value For Money**3%
*“not worth the price”*
**Material Quality**3%
*“missed that these are actually plastic”*
**Locking Mechanism**2%
*“will not secure the thread”*
**Durability**2%
*“They work, the slits to hold the start/end of yarns is a little big for DMC yarn, and it doesn't hold well”*
**Design-Overall**2%
*“Poor design”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Thin**3%
**Functionality-Overall**3%
**Strength**3%
**Quality-Overall**2%
**Ease Of Use**1%
## **Common questions**
- **Is embroidery floss bobbins profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the embroidery floss bobbins niche?**
- 15 brands and 44 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in embroidery floss bobbins?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.5%.
- **When does demand for embroidery floss bobbins peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the embroidery floss bobbins niche?**
- Listings span $3.82–$15.35; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)