---
title: "Embroidery Fabric — $190K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-fabric"
last_updated: "2026-08-09T20:46:15.444Z"
locale: en
meta:
description: "Niche score 43/100 · $190K/yr market · 412K searches/yr · $10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $190K/yr market · 412K searches/yr · $10.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Fabric — $190K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery fabric**
**Skip it**
Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 11Conversion 55Competition 56Returns 79Price range 18Avg price 34Brand share 37Review moat 81Quality gap 33
**Review moat**
**Great****389.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$190K**
$190K/yr · 412K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.13**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.93–$17.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidery fabric is a $190K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery fabric market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$203K–$253K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#655**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**13%**
- Nitelemn55% - PEASUG12% - XEmbro6% - iNee5% - Kurilai4% - Aubliss4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
13K8KBlack Friday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-fabric/trend)
## **Top embroidery fabric search terms**
- **embroidery fabric**209K/yr-33.3%3.7% conv. - **embroidery cloth**41K/yr-13.8%3.9% conv. - **embroidery fabric squares**29K/yr-11.0%4.0% conv. - **embroidery cloth fabric**19K/yr-30.7%3.3% conv. - **embroidery canvas**13K/yr-15.3%2.7% conv. - **fabric for embroidery**13K/yr-36.0%3.2% conv. - **embroidery fabric cloth**16K/yr-31.9%4.6% conv. - **embroidery linen**8K/yr-19.0%2.3% conv. - **tela para bordar a mano**8K/yr-33.8%1.1% conv. - **embroidery material**9K/yr-40.4%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-fabric/search-terms)
## **Top embroidery fabric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 PCS Beige Natural Cotton Embroidery Fabric Cloth (5.9 5.9 Inch)**Nitelemn**$5.24**4.6★108 rev](https://www.amazon.com/dp/B0FD9YW95V) [2**PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural**PEASUG**$10.47**4.5★668 rev](https://www.amazon.com/dp/B0DS1NSTLZ) [3**10 PCS White Cotton Embroidery Fabric Cloth (5.9 5.9 Inch)**Nitelemn**$5.21**4.7★366 rev](https://www.amazon.com/dp/B0D83GSDR8) [4**16 PCS Beige Cotton Embroidery Fabric Cloth**Nitelemn**$10.01**4.7★97 rev](https://www.amazon.com/dp/B0DG25CTP7) [5**10 PCS White Cotton Embroidery Fabric Cloth (7 7 Inch)**Nitelemn**$6.35**4.7★366 rev](https://www.amazon.com/dp/B0D83C9JD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 PCS Embroidery Cloth Fabric 7.87 7.87 Inch Embroidery Fabric Pre-Cut for DIY Crafts and Garment Sewing Beige**Xelsluthe**$6.43**1 rev6mo ago](https://www.amazon.com/dp/B0GD5J8SJB) [**12 Sheets 12 Colors Linen Embroidery Fabric Pre-Cut Embroidery Quilting Cloth Garments Crafts Accessories Square Stitch Cloth Backing Material Sewing DIY(5.95.9Inch)**LOVOUS**$9.51**16 rev7mo ago](https://www.amazon.com/dp/B0G8GY161N) [**Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts**Rindion**$6.68**58 rev7mo ago](https://www.amazon.com/dp/B0G8HGNHWH) [**XEmbro 12 PCS Natural Cotton Embroidery Fabric Pre-Cut White Embroidery Cloth Fabric Squares for Embroidery Garment Craft (7.8 x 7.8 Inch)**XEmbro**$11.24**214 rev1y ago](https://www.amazon.com/dp/B0FDGDRZFY) [**XEmbro 12 PCS White Embroidery Fabric Pre-Cut Natural Cotton Embroidery Cloth for Embroidery Needlework Garment Craft (9.8 x 9.8 Inch)**XEmbro**$14.09**214 rev1y ago](https://www.amazon.com/dp/B0FDGDD3ML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Sheets 12 Colors Linen Embroidery Fabric Pre-Cut Embroidery Quilting Cloth Garments Crafts Accessories Square Stitch Cloth Backing Material Sewing DIY(5.95.9Inch)**LOVOUS**$9.51**4.4★**▲ 391%**](https://www.amazon.com/dp/B0G8GY161N) [**Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts**Rindion**$6.68**4.3★**▲ 259%**](https://www.amazon.com/dp/B0G8HGNHWH) [**iNee Embroidery Fabric Squares Cotton 10 Squares of 10 x 10-inch White**iNee**$16.38**4.7★**▲ 228%**](https://www.amazon.com/dp/B08L1SMFN8) [**10 PCS Embroidery Cloth Fabric 7.87 7.87 Inch Embroidery Fabric Pre-Cut for DIY Crafts and Garment Sewing Beige**Xelsluthe**$6.43**5.0★**▲ 224%**](https://www.amazon.com/dp/B0GD5J8SJB) [**10 PCS Beige Natural Cotton Embroidery Fabric Cloth (5.9 5.9 Inch)**Nitelemn**$5.24**4.6★**▲ 89%**](https://www.amazon.com/dp/B0FD9YW95V)
**~~View all trending →~~**
## **What buyers say about embroidery fabric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**14%
*“The fabric is soft”*
**Color**14%
*“I love all the different colors”*
**Material Quality**11%
*“This material gives me a lot of options with colors for the background”*
**Quality-Overall**10%
*“This is very good quality, easy to work with and super crisp”*
**Value For Money**8%
*“Very reasonable”*
**Size-Overall**5%
*“Size was accurate”*
**Ease Of Use**4%
*“easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Thickness**3%
*“The muslin is a nice thickness”*
**Embellishment/Embroidery Quality**3%
*“Stick on embroidery patterns adhere very well to the material too”*
### **What buyers complain about **
**Thickness**12%
*“it was just too thick for my liking”*
**Upholstery/Fabric Quality**9%
*“Awful fabric”*
**Size-Overall**7%
*“It's a huge piece”*
**Material Quality**7%
*“It was some cheap polyester material”*
**Hard Feel**7%
*“Stiff fabric”*
**Value For Money**4%
*“The price is rather high per yard”*
**Advertised Vs Actual Product**3%
*“What I am taking a star off for is the poor product description, which refers to this material as both 100% cotton and as linen, which comes from the flax plant”*
**Washability**3%
*“A bit softer after washing”*
**Quality-Overall**3%
*“Cheap”*
**Durability**3%
*“But comes apart”*
### **Top return reasons **
**Material Quality**35%
**Size-Overall**25%
**Color**9%
**Thin**8%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Quality-Overall**3%
**Thickness**2%
**Upholstery/Fabric Quality**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is embroidery fabric profitable to sell on Amazon United States?**
- The niche generates $190K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the embroidery fabric niche?**
- 12 brands and 14 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in embroidery fabric?**
- Top complaints mined from reviews: Thickness, Upholstery/Fabric Quality, Size-Overall. The return rate is 1.8%.
- **When does demand for embroidery fabric peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the embroidery fabric niche?**
- Listings span $4.93–$17.26; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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