---
title: "Embroidery Beads — $399K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-beads"
last_updated: "2026-08-10T00:12:57.352Z"
locale: en
meta:
description: "Niche score 61/100 · $399K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $399K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Embroidery Beads — $399K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery beads**
**Worth a look**
Shows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 51Conversion 42Competition 78Returns 75Price range 65Avg price 69Brand share 73Review moat 61Quality gap 48
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.92–$32.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,050.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$399K**
$399K/yr · 833K searches
**Growth**
**Good****+22.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, embroidery beads is a $399K/yr Amazon United States market (833K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery beads market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$358K–$429K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#502**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**34%**
- Funtopia20% - EuTengHao17% - Ybxjges14% - Ywmimn6% - Redtwo4% - Bala&Fillic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 105 weeks — +22.3% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-beads/trend)
## **Top embroidery beads search terms**
- **embroidery beads**129K/yr-2.4%3.1% conv. - **11/0 seed beads**73K/yr+33.3%1.8% conv. - **2mm seed beads**70K/yr+62.6%2.3% conv. - **3mm seed beads**54K/yr+137.2%3.4% conv. - **seed beads 11/0**62K/yr+14.3%1.7% conv. - **3mm beads**58K/yr+10.2%1.7% conv. - **seed beads 2mm**50K/yr+20.7%2.5% conv. - **waist beads kit**41K/yr+9.3%1.0% conv. - **bead embroidery**46K/yr-9.9%1.1% conv. - **8/0 seed beads**31K/yr+32.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-beads/search-terms)
## **Top embroidery beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$32K12%$48K16%$64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ybxjges 24000Pcs 2mm Glass Seed Beads Kit with 28 Colors Small Beads Kit for Girls Women and Adults Bracelets Necklaces Earring Jewelry Making Supplies**Ybxjges**$8.54**4.6★1,373 rev](https://www.amazon.com/dp/B096XBC7RK) [2**EuTengHao 57600pcs 2mm Glass Seed Beads Small Craft Beads for DIY Bracelet Necklaces Crafting Jewelry Making Supplies with Beading Needles Elastic Strings (144 Colors 400Pcs Per Color)**EuTengHao**$28.97**4.5★624 rev](https://www.amazon.com/dp/B0CGCVRHJ2) [3**3mm Seed Beads for Jewelry Making 39 Colors Small Beads for Bracelets**Funtopia**$11.62**4.5★1,589 rev](https://www.amazon.com/dp/B0DQ82Z23F) [4**Ywmimn 28 Colors 3mm Seed Beads 7200PCS Glass Seed Beads Kit for Jewelry Making Craft and Bracelet Making**Ywmimn**$5.92**4.5★279 rev](https://www.amazon.com/dp/B0FF3CX4LT) [5**EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)**EuTengHao**$13.35**4.6★178 rev](https://www.amazon.com/dp/B0FDPVGQ53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects**Laopottbeads**$8.33**203 rev6mo ago](https://www.amazon.com/dp/B0GF893PKB) [**Quefe 24 Colors 10800pcs 3mm Glass Seed Beads Kit**QUEFE**$6.44**28 rev8mo ago](https://www.amazon.com/dp/B0FWHNW7WL) [**JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)**JOJOPLAY**$11.21**134 rev1y ago](https://www.amazon.com/dp/B0FF4G356J) [**Ywmimn 28 Colors 3mm Seed Beads 7200PCS Glass Seed Beads Kit for Jewelry Making Craft and Bracelet Making**Ywmimn**$5.92**279 rev1y ago](https://www.amazon.com/dp/B0FF3CX4LT) [**EuTengHao 19200Pcs Tube Beads Kit 3mm Glass Bugle Seed Beads for Jewelry Making Embroidery & Home Decor (32 Vibrant Colors)**EuTengHao**$13.35**178 rev1y ago](https://www.amazon.com/dp/B0FDPVGQ53)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quefe 24 Colors 10800pcs 3mm Glass Seed Beads Kit**QUEFE**$6.44**4.7★**▲ 76%**](https://www.amazon.com/dp/B0FWHNW7WL) [**Laopottbeads 26000PCS 2mm Glass Seed Beads Kit 28 Assorted Colors Small Beads Set for Jewelry Making DIY Bracelets Necklaces Earrings Craft Projects**Laopottbeads**$8.33**4.6★**▲ 74%**](https://www.amazon.com/dp/B0GF893PKB) [**Bala&Fillic Size 11/0 Glass Seed Beads About 15600 pcs in Box Craft Seed Beads for Making Bracelets Necklace Earring Jewelry (About 650pcs/Color 24 Colors**Bala&Fillic**$9.10**4.3★**▲ 73%**](https://www.amazon.com/dp/B08G8SXRCP) [**NBEADS Bugle Round Glass Seed Beads DIY Beads Disc Plastic Paillette for Jewelry Making Necklace Bracelet Craft DIY Kit Deep Pink Mixed Size**NBEADS**$15.37**4.5★**▲ 48%**](https://www.amazon.com/dp/B0C7SXPK9T) [**JOJOPLAY Tube Seed Beads 7mm Crafts Glass Bugle Beads with for Jewelry Making Embroidery Decoration (28 Colors 8400pcs)**JOJOPLAY**$11.21**4.6★**▲ 41%**](https://www.amazon.com/dp/B0FF4G356J)
**~~View all trending →~~**
## **What buyers say about embroidery beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Amazing colors”*
**Quality-Overall**13%
*“Great variation and quality”*
**Value For Money**12%
*“Great value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Size-Overall**6%
*“I like that there are multiple sizes included”*
**Ease Of Use**4%
*“Easy to use”*
**Embellishment/Embroidery Quality**3%
*“Great for decorating”*
**Gifting Purpose**3%
*“Great gift for my daughter”*
**Fun/Entertainment Experience**1%
*“My daughter and her friends enjoyed this set”*
**Brightness/Shine/Glow**1%
*“Sparkly”*
### **What buyers complain about **
**Size-Overall**24%
*“Inaccurate size”*
**Color**12%
*“Color chips off”*
**Quality-Overall**10%
*“Need more quality checking”*
**Paint Quality**5%
*“Paint wears off fast”*
**Strength**5%
*“These break extremely easily”*
**Durability**5%
*“the 2nd one broke shortly after right in half”*
**Thickness**3%
*“even sometimes super thick”*
**Advertised Vs Actual Product**2%
*“which I feel wasn't clear in the photo or description”*
**Material Quality**2%
*“Cheap materials”*
**Shape/Style**2%
*“Beads are not the same shape”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**6%
**Color**5%
**Value For Money**4%
**Functionality-Overall**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Display Colors**1%
**Waist Fit**1%
**Strength**1%
## **Common questions**
- **Is embroidery beads profitable to sell on Amazon United States?**
- The niche generates $399K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the embroidery beads niche?**
- 24 brands and 26 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in embroidery beads?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
- **When does demand for embroidery beads peak?**
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the embroidery beads niche?**
- Listings span $5.92–$32.22; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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