---
title: "Embossing Powder — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embossing-powder"
last_updated: "2026-08-09T21:51:18.860Z"
locale: en
meta:
description: "Niche score 54/100 · $117K/yr market · 150K searches/yr · $15.82 avg price. Soft demand (-21.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $117K/yr market · 150K searches/yr · $15.82 avg price. Soft demand (-21.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Embossing Powder — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **embossing powder**
**Worth a look**
Shows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Market size 27Growth 14Conversion 58Competition 85Returns 95Price range 73Avg price 77Brand share 42Review moat 69Quality gap 42
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.40–$38.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****742.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 150K searches
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embossing powder is a $117K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embossing powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$127K–$158K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**17%**
- Ranger54% - Wow! Embossing Powders8% - Heigble8% - Pixiss6% - MAKABAKA4% - YooNotee3% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.
5K3KPrime Day '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embossing-powder/trend)
## **Top embossing powder search terms**
- **embossing powder**108K/yr-22.3%4.3% conv. - **embossing powders for card making**13K/yr-23.5%5.1% conv. - **wow embossing powder**10K/yr-27.2%3.1% conv. - **ranger embossing powder**7K/yr-0.6%4.7% conv. - **embossing powder set**7K/yr-9.8%2.3% conv. - **embossing powder kit**5K/yr-33.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embossing-powder/search-terms)
## **Top embossing powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ranger Fine Super Embossing Powder White Silver Black Copper Clear and Gold Bundle of 6 1/2 Ounce Jars Plus 3 Carnora Scoop Spoons**Ranger**$34.91**4.7★145 rev](https://www.amazon.com/dp/B08GY683SF) [2**Wow! Embossing Powder Black and White Bundle: Primary Ebony Opaque Bright White White Pearl Clear Gloss 15ML**Wow! Embossing Powders**$17.96**4.6★545 rev](https://www.amazon.com/dp/B0748ZV189) [3**Ranger EPJ00-709 Embossing Powder .60oz Holographic 1.75 x 1.5 x 1.5**Ranger**$7.73**4.6★1,530 rev](https://www.amazon.com/dp/B001105V16) [4**Ranger Embossing Powder Super Fine Gold**Ranger**$7.32**4.8★583 rev](https://www.amazon.com/dp/B00J39I1FA) [5**Ranger Emboss It Clear Embossing Ink Pad**Ranger**$7.29**4.6★1,582 rev](https://www.amazon.com/dp/B001DHE7CQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations**YooNotee**$20.83**5 rev8mo ago](https://www.amazon.com/dp/B0FZHC7KRC) [**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Dark)**Heigble**$21.47**9 rev8mo ago](https://www.amazon.com/dp/B0FZQ7Z21G) [**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Bright Color)**Heigble**$20.87**19 rev8mo ago](https://www.amazon.com/dp/B0FY2JRJXL) [**Lanties Embossing Kit with Heat Tool Bundle 8 x 10ml Embossing Powders Clear Embossings Pen and Ink Pad Complete Embossings Kit for Starter Crafts (Classic Color)**Lanties**$34.27**18 rev10mo ago](https://www.amazon.com/dp/B0FNCX8CRC) [**CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs**CHANGTIKEJI**$12.40**6,527 rev2y ago](https://www.amazon.com/dp/B0CM5NX74G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations**YooNotee**$20.83**3.8★**▲ 124%**](https://www.amazon.com/dp/B0FZHC7KRC) [**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Dark)**Heigble**$21.47**3.9★**▲ 121%**](https://www.amazon.com/dp/B0FZQ7Z21G) [**Embossing Kit Powder Clear Embossing Pen Embossing Ink Pad 8X 10ml Embossing Powders for Use with Embossing Heat Tool for Crafts**Pixiss**$19.85**4.3★**▲ 94%**](https://www.amazon.com/dp/B07QZTLCFD) [**Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Bright Color)**Heigble**$20.87**4.2★**▲ 67%**](https://www.amazon.com/dp/B0FY2JRJXL) [**Ranger EPJ60444 Blush Pearl Embossing Powder**Ranger**$7.42**4.6★**▲ 61%**](https://www.amazon.com/dp/B079NCGCSH)
**~~View all trending →~~**
## **What buyers say about embossing powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Beautiful colors”*
**Quality-Overall**16%
*“Beautiful variety”*
**Value For Money**8%
*“Good Value”*
**Ease Of Use**6%
*“Easy To Use”*
**Advertised Vs Actual Product**6%
*“works as advertised”*
**Brightness/Shine/Glow**3%
*“the shine is just right”*
**Ease Of Application**3%
*“Application is easy and looks great”*
**Paint Quality**3%
*“Works great as washable paint for kids”*
**Efficiency**2%
*“Works great”*
**Size-Overall**2%
*“Fit my needs perfectly”*
### **What buyers complain about **
**Color**9%
*“was sent the wrong colors”*
**Quality-Overall**9%
*“Total garbage”*
**Moist/Dry**6%
*“Arrived dry”*
**Advertised Vs Actual Product**4%
*“All of the powders had glitter in them which wasnt mentioned in the description”*
**Size-Overall**4%
*“The bottles were a little smaller than I'd expected”*
**Ease Of Use**4%
*“Not too easy to use”*
**Leak-Proof**4%
*“Leaky”*
**Brightness/Shine/Glow**4%
*“I cant get the shine”*
**Functionality-Overall**3%
*“Doesn't set well”*
**Thickness**3%
*“They are not thick”*
### **Top return reasons **
**Color**23%
**Functionality-Overall**17%
**Advertised Vs Actual Product**13%
**Value For Money**6%
**Adhesion/Stickiness**5%
**Leak-Proof**5%
**Size-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is embossing powder profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 55 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the embossing powder niche?**
- 17 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in embossing powder?**
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 1.0%.
- **When does demand for embossing powder peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the embossing powder niche?**
- Listings span $6.40–$38.48; the average listing price is $15.82 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)