---
title: "Easter Charms — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/easter-charms"
last_updated: "2026-08-09T15:52:26.061Z"
locale: en
meta:
description: "Niche score 18/100 · $0/yr market · 38K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 18/100 · $0/yr market · 38K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Charms — $0/yr Amazon US Niche (2026) - Flapen"
---
# **easter charms**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 68Price range 26Avg price 48Brand share 0Review moat 79Quality gap 33
**Review moat**
**Great****415.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.61–$18.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 38K searches
**Growth**
**Bad****-97.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, easter charms is a $0/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 18/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter charms market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$18K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#7,472**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **285 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MARFOREVER23% - Kingdder20% - SANNIX16% - Augshy14% - Youdiyla13% - Landical13%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -97.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26Prime Day '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 71.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/easter-charms/trend)
## **Top easter charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts**MARFOREVER**$9.32**4.7★111 rev](https://www.amazon.com/dp/B0G6CTP67P) [2**Kingdder 300 Pcs Easter Charms Easter Charms for Jewelry Making Assorted Egg Bunny Rabbit Bulk Metal Charm Pendants for Bracelet Necklace Earrings Making DIY Crafts**Kingdder**$16.10**3.9★14 rev](https://www.amazon.com/dp/B0CJXYCKW2) [3**SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts**SANNIX**$10.92**4.7★1,613 rev](https://www.amazon.com/dp/B0CNGTBGRM) [4**Augshy 64 Pcs Bunny Resin Charms Easter Charm for Jewelry Making**Augshy**$10.47**4.7★678 rev](https://www.amazon.com/dp/B0DSW5Z7D1) [5**Youdiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605**Youdiyla**$5.61**5.0★2 rev](https://www.amazon.com/dp/B0G6L75JR4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Landical 48 Pcs Easter Charms for Jewelry Making Assorted Gold Enamel Pastel Bunny Rabbit Flower Butterfly Jewelry Pendants for Spring Bracelet Necklace Earring Craft Making Supplies**Landical**$18.37**75 rev6mo ago](https://www.amazon.com/dp/B0GCDMWMNH) [**Youdiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605**Youdiyla**$5.61**2 rev6mo ago](https://www.amazon.com/dp/B0G6L75JR4) [**MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts**MARFOREVER**$9.32**111 rev6mo ago](https://www.amazon.com/dp/B0G6CTP67P) [**Augshy 64 Pcs Bunny Resin Charms Easter Charm for Jewelry Making**Augshy**$10.47**678 rev1y ago](https://www.amazon.com/dp/B0DSW5Z7D1) [**SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts**SANNIX**$10.92**1,613 rev2y ago](https://www.amazon.com/dp/B0CNGTBGRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youdiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605**Youdiyla**$5.61**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G6L75JR4) [**Kingdder 300 Pcs Easter Charms Easter Charms for Jewelry Making Assorted Egg Bunny Rabbit Bulk Metal Charm Pendants for Bracelet Necklace Earrings Making DIY Crafts**Kingdder**$16.10**3.9★**▲ 930%**](https://www.amazon.com/dp/B0CJXYCKW2) [**Landical 48 Pcs Easter Charms for Jewelry Making Assorted Gold Enamel Pastel Bunny Rabbit Flower Butterfly Jewelry Pendants for Spring Bracelet Necklace Earring Craft Making Supplies**Landical**$18.37**4.3★**▲ 12%**](https://www.amazon.com/dp/B0GCDMWMNH) [**MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts**MARFOREVER**$9.32**4.7★**▼ 20%**](https://www.amazon.com/dp/B0G6CTP67P) [**SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts**SANNIX**$10.92**4.7★**▼ 45%**](https://www.amazon.com/dp/B0CNGTBGRM)
**~~View all trending →~~**
## **What buyers say about easter charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**33%
*“Yes it was well worth ot kids love making gifts for easter”*
**Color**15%
*“The colors are bright”*
**Design-Overall**15%
*“Cute designs great for all kinds of ideas”*
**Value For Money**8%
*“Definitely well worth it”*
**Material Quality**8%
*“the material is a high quality enamel”*
**Metal Quality**7%
*“are high quality metal”*
**Weight Heavy**7%
*“They have a good weight to them”*
**Quality-Overall**7%
*“Unique, precious and well made”*
### **What buyers complain about **
**Quality-Overall**100%
*“A bit cheap looking”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**14%
**Quality-Overall**14%
**Metal Quality**7%
**Brightness/Shine/Glow**7%
**Material Quality**7%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**7%
## **Common questions**
- **Is easter charms profitable to sell on Amazon United States?**
- The niche generates $0/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.4%. Flapen's verdict: Skip it (18/100).
- **How competitive is the easter charms niche?**
- 6 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in easter charms?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 2.3%.
- **When does demand for easter charms peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 71.8× the quietest.
- **What does it cost to enter the easter charms niche?**
- Listings span $5.61–$18.37; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.
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