---
title: "Easel Paper Roll — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/easel-paper-roll"
last_updated: "2026-08-09T15:53:34.444Z"
locale: en
meta:
description: "Niche score 37/100 · $96K/yr market · 55K searches/yr · $13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $96K/yr market · 55K searches/yr · $13.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easel Paper Roll — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **easel paper roll**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 18Conversion 96Competition 20Returns 82Price range 48Avg price 62Brand share 4Review moat 36Quality gap 20
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.43**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.01–$23.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,921.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$96K**
$96K/yr · 55K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, easel paper roll is a $96K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easel paper roll market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#642**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**19**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Melissa & Doug81% - PH PERKHOMY7% - Phinus5% - Vanhench3% - Donyang2% - Gold Seal Specialty Papers2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/easel-paper-roll/trend)
## **Top easel paper roll search terms**
- **melissa and doug paper roll**18K/yr-15.7%13.7% conv. - **melissa and doug easel paper roll**11K/yr-5.0%15.5% conv. - **melissa and doug paper roll refill**5K/yr-21.9%15.9% conv. - **easel paper for kids**6K/yr-29.0%8.0% conv. - **paper for easel kids**4K/yr+3.8%13.4% conv. - **art easel paper**4K/yr-8.3%5.3% conv. - **melissa and doug easel paper**5K/yr-32.9%15.1% conv. - **kids easel paper**4K/yr-4.1%8.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/easel-paper-roll/search-terms)
## **Top easel paper roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified**Melissa & Doug**$16.87**4.8★2,488 rev](https://www.amazon.com/dp/B000PXVQI2) [2**Melissa & Doug Tabletop Easel Paper Roll (12 inches x 75 feet) 3-Pack**Melissa & Doug**$18.31**4.8★2,036 rev](https://www.amazon.com/dp/B01DU1C936) [3**Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+**Melissa & Doug**$14.30**4.6★5,289 rev](https://www.amazon.com/dp/B0094RGCOS) [4**Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack**Melissa & Doug**$23.27**4.8★1,027 rev](https://www.amazon.com/dp/B07VJQC8DH) [5**Melissa & Doug Deluxe Easel Paper Roll Replacement 2-Pack Bundle for Coloring Writing or Painting (17 in. x 75 ft.) Art Supplies for Kids Ages 3+ (White) - FSC Certified**Melissa & Doug**$17.57**4.8★9,267 rev](https://www.amazon.com/dp/B002UJFAO0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**173 rev9mo ago](https://www.amazon.com/dp/B0FT8X22L8) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**5,280 rev1y ago](https://www.amazon.com/dp/B0DH3KNDM5) [**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**5,921 rev2y ago](https://www.amazon.com/dp/B0CDL6KKD9) [**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**2,039 rev2y ago](https://www.amazon.com/dp/B0C743LQ3M) [**Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab**Phinus**$7.85**1,290 rev3y ago](https://www.amazon.com/dp/B0C1GYCV9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper**PH PERKHOMY**$6.01**4.8★**▲ 140%**](https://www.amazon.com/dp/B0FT8X22L8) [**PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)**PH PERKHOMY**$8.49**4.7★**▲ 134%**](https://www.amazon.com/dp/B0DH3KNDM5) [**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★**▲ 64%**](https://www.amazon.com/dp/B0CDL6KKD9) [**Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified**Melissa & Doug**$16.87**4.8★**▲ 31%**](https://www.amazon.com/dp/B000PXVQI2) [**White Craft Paper - 100 Sheets of 18 x 24; Ideal for Paints Wall Art Easel Paper Gift Wrapping Paper and Kids Crafts - Made in USA**Gold Seal Specialty Papers**$20.96**4.1★**▲ 17%**](https://www.amazon.com/dp/B094SKV6VB)
**~~View all trending →~~**
## **What buyers say about easel paper roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality”*
**Size-Overall**15%
*“Perfect Fit”*
**Value For Money**12%
*“Great buy for the money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**7%
*“Easy to use”*
**Thickness**5%
*“Nice and thick”*
**Drawing Experience**4%
*“Kids love it for drawing”*
**Color**4%
*“I like how the color looks”*
**Durability**4%
*“pretty durable”*
**Fun/Entertainment Experience**3%
*“Fun for crafts”*
### **What buyers complain about **
**Thickness**24%
*“Very thin paper”*
**Size-Overall**13%
*“those rolls are double the length”*
**Ease Of Use**12%
*“Hard to use”*
**Quality-Overall**4%
*“Its cheaply made”*
**Durability**4%
*“starts to break apart”*
**Material Quality**3%
*“Cheap material”*
**Smell**3%
*“There is a very strong floral smell that makes this unusable”*
**Paint Quality**2%
*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*
**Value For Money**2%
*“Though Not the Best Value”*
**Water Resistance**1%
*“Wouldnt recommend for water colors as it soaks through easily with watery paint”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Dispensing Mechanism**3%
**Thin**3%
**Wood Quality**2%
**Color**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Thickness**1%
## **Common questions**
- **Is easel paper roll profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the easel paper roll niche?**
- 6 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in easel paper roll?**
- Top complaints mined from reviews: Thickness, Size-Overall, Ease Of Use. The return rate is 1.7%.
- **When does demand for easel paper roll peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the easel paper roll niche?**
- Listings span $6.01–$23.27; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 2,921 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)