---
title: "Dmc Embroidery Floss — $433K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/dmc-embroidery-floss"
last_updated: "2026-08-10T03:57:51.617Z"
locale: en
meta:
description: "Niche score 46/100 · $433K/yr market · 755K searches/yr · $21.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $433K/yr market · 755K searches/yr · $21.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dmc Embroidery Floss — $433K/yr Amazon US Niche (2026) - Flapen"
---
# **dmc embroidery floss**
**Skip it**
Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 15Conversion 34Competition 51Returns 95Price range 81Avg price 91Brand share 20Review moat 43Quality gap 19
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.10–$66.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$433K**
$433K/yr · 755K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,154**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dmc embroidery floss is a $433K/yr Amazon United States market (755K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dmc embroidery floss market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$426K–$533K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**4%**
- DMC63% - Charming Melodie12% - ATTERET8% - Athena's Elements5% - XLSFPY4% - LOVIMAG3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/dmc-embroidery-floss/trend)
## **Top dmc embroidery floss search terms**
- **dmc embroidery floss**346K/yr-19.5%2.1% conv. - **dmc embroidery floss all colors**105K/yr-24.2%2.3% conv. - **dmc floss**75K/yr-25.6%1.6% conv. - **dmc**58K/yr-2.0%0.4% conv. - **dmc thread**47K/yr-12.2%1.7% conv. - **dmc embroidery thread**28K/yr-34.0%2.3% conv. - **embroidery floss dmc**22K/yr-18.9%2.6% conv. - **embroidery thread dmc**15K/yr-31.4%3.5% conv. - **dmv embroidery floss**8K/yr-31.7%2.0% conv. - **dnc embroidery floss kit**7K/yr-23.8%3.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/dmc-embroidery-floss/search-terms)
## **Top dmc embroidery floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$43K20%$87K30%$130K40%$173K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DMC 117F25-PC36 Embroidery Popular Colors Floss Pack Colors may vary 8.7-Yard 36/Pack**DMC**$19.48**4.8★2,056 rev](https://www.amazon.com/dp/B001CS1R1U) [2**DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein**DMC**$21.94**4.9★174 rev](https://www.amazon.com/dp/B00OW7C85W) [3**DMC Embroidery Floss Pack Popular Colors Embroidery Thread Kit Include 36 Assorted Color Bundle with DMC Mouline Cotton White/Black and Cross Stitch Hand Needles Size 26.**Charming Melodie**$40.58**4.8★909 rev](https://www.amazon.com/dp/B088FZ6B4C) [4**The Original 108-Color Embroidery Floss Kit 99 Cotton & 9 Metallic Threads with DMC Color Coding Perfect for Cross Stitch Friendship Bracelets String Crafts and Embroidery Thread Organizer Box**ATTERET**$27.59**4.6★1,360 rev](https://www.amazon.com/dp/B07G98SV11) [5**DMC 117F25HDC Embroidery Floss Pack 8.7yd Home Decor 36/Pkg**DMC**$21.77**4.8★2,056 rev](https://www.amazon.com/dp/B001BLTV5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.37**7,310 rev7mo ago](https://www.amazon.com/dp/B0G4CNKBT8) [**Zhenqing 100-Color DMC Cotton Embroidery Thread Set - 8m Skeins with Center Numbered Labels for Perfect Color Matching**Zhenqing**$8.10**71 rev1y ago](https://www.amazon.com/dp/B0DLT1SQKT) [**DMC Embroidery Floss Anniversary Collection Pack. 36 Colors Cotton Embroidery Thread Bundle with Hand Embroidery Needle Size 18. Premium Cross Stitch String Set. Yarn Kit DMC Mouline Threads.**Charming Melodie**$40.13**181 rev3y ago](https://www.amazon.com/dp/B0C567XZMV) [**Athenas Elements Embroidery Floss | Rainbow Thread for Embroidery Cross Stitch Thread Crafting Arts Embroidery Strings Bulk with Needles Plus White and Black Floss447 Colors**Athena's Elements**$29.25**2,042 rev3y ago](https://www.amazon.com/dp/B0BBS58YYR) [**DMC Embroidery Floss Pack Popular Colors Embroidery Thread Kit Include 36 Assorted Color Bundle with DMC Mouline Cotton White/Black and Cross Stitch Hand Needles Size 26.**Charming Melodie**$40.58**909 rev6y ago](https://www.amazon.com/dp/B088FZ6B4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.37**4.7★**▲ 367%**](https://www.amazon.com/dp/B0G4CNKBT8) [**DMC Six Strand Cotton Embroidery Floss 600-699**DMC**$4.99**4.5★**▲ 364%**](https://www.amazon.com/dp/B002EQ6QGU) [**DMC 117-310 Mouline Stranded Cotton Six Strand Embroidery Floss Thread Black 8.7-Yard**DMC**$4.10**4.7★**▲ 105%**](https://www.amazon.com/dp/B001E5XTEY) [**Zhenqing 100-Color DMC Cotton Embroidery Thread Set - 8m Skeins with Center Numbered Labels for Perfect Color Matching**Zhenqing**$8.10**4.3★**▲ 47%**](https://www.amazon.com/dp/B0DLT1SQKT) [**DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein**DMC**$21.94**4.9★**▲ 42%**](https://www.amazon.com/dp/B00OW7C85W)
**~~View all trending →~~**
## **What buyers say about dmc embroidery floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Colors are beautiful”*
**Quality-Overall**21%
*“Good quality and arrived quickly”*
**Value For Money**12%
*“Great Value”*
**Soft Feel**4%
*“Smooth to the touch”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Embellishment/Embroidery Quality**3%
*“Great embroidery with box”*
**Ease Of Use**2%
*“easy to use”*
**Material Quality**1%
*“Better than cotton”*
**Durability**1%
*“Durable”*
**Fun/Entertainment Experience**1%
*“Fun”*
### **What buyers complain about **
**Color**19%
*“not one was gray”*
**Quality-Overall**10%
*“The quality is medium at best”*
**Advertised Vs Actual Product**9%
*“Misleading”*
**Material Quality**7%
*“the plastic container is very very cheaply made”*
**Adhesion/Stickiness**7%
*“Some adhesive got off the stickers”*
**Ease Of Use**5%
*“difficult to work with”*
**Display Colors**5%
*“The color coding does not match the DMC official colors”*
**Thickness**3%
*“Thick and rough”*
**Value For Money**2%
*“Cost of the thread has gone up”*
**Size-Overall**2%
*“some of which are very tiny for someone my age to see well”*
### **Top return reasons **
**Color**33%
**Value For Money**16%
**Advertised Vs Actual Product**10%
**Quality-Overall**8%
**Display Colors**8%
**Material Quality**4%
**Size-Overall**3%
**Thin**3%
**Thickness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is dmc embroidery floss profitable to sell on Amazon United States?**
- The niche generates $433K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dmc embroidery floss niche?**
- 8 brands and 59 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in dmc embroidery floss?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for dmc embroidery floss peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dmc embroidery floss niche?**
- Listings span $4.10–$66.16; the average listing price is $21.31 (sweet spot $15–$100). The average incumbent carries 2,154 reviews — the moat a new listing must climb.
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