---
title: "Products — diy coasters - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/diy-coasters/products"
last_updated: "2026-08-09T21:54:42.325Z"
locale: en
meta:
  description: "Niche score 59/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — diy coasters - Flapen"
---

# **diy coasters**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 55Conversion 31Competition 82Returns 79Price range 81Avg price 87Brand share 90Review moat 72Quality gap 40

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.97**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$8.59–$45.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****630.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+27.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$71K**

$71K/yr · 146K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products