---
title: "Search terms — distress ink - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/distress-ink/search-terms"
last_updated: "2026-08-09T20:46:21.857Z"
locale: en
meta:
  description: "Niche score 50/100 · $333K/yr market · 338K searches/yr · $22.61 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $333K/yr market · 338K searches/yr · $22.61 avg price. Soft demand (-20.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — distress ink - Flapen"
---

# **distress ink**

**Worth a look**

Shows low returns (1.1%), but soft demand (-20.5% this quarter) keeps it on the watch list.

Market size 53Growth 15Conversion 53Competition 52Returns 94Price range 86Avg price 94Brand share 20Review moat 70Quality gap 28

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.25–$80.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****706.72**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$333K**

$333K/yr · 338K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-20.5%**

90-day search growth — must beat 0% to launch

## Search terms