---
title: "Dirt Bike Toys — $502K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/dirt-bike-toys"
last_updated: "2026-08-09T18:20:52.497Z"
locale: en
meta:
description: "Niche score 58/100 · $502K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $502K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dirt Bike Toys — $502K/yr Amazon US Niche (2026) - Flapen"
---
# **dirt bike toys**
**Worth a look**
Shows a sweet-spot price point ($22.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 32Conversion 32Competition 63Returns 80Price range 82Avg price 93Brand share 23Review moat 84Quality gap 80
**Avg price**
**Great****$22.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****324.21**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.81–$53.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$502K**
$502K/yr · 900K searches
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dirt bike toys is a $502K/yr Amazon United States market (900K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dirt bike toys market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$551K–$661K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**7%**
- NewRay50% - Supercross17% - Welly10% - OEVTVR9% - Hot Wheels5% - Risopen2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/dirt-bike-toys/trend)
## **Top dirt bike toys search terms**
- **dirt bike toys**200K/yr-7.4%2.4% conv. - **toy dirt bikes**140K/yr+17.3%2.4% conv. - **dirt bike toy**96K/yr+23.3%2.7% conv. - **toy dirt bike**52K/yr+34.4%2.4% conv. - **toy dirtbike**52K/yr-1.5%3.1% conv. - **dirtbike toys**52K/yr+18.6%2.0% conv. - **dirtbike toy**46K/yr+18.9%2.8% conv. - **hot wheels motorcycles**41K/yr+8.8%1.5% conv. - **dirtbike toys for kids**40K/yr-26.7%2.8% conv. - **motocross toys**32K/yr-17.4%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/dirt-bike-toys/search-terms)
## **Top dirt bike toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$25K10%$50K15%$75K20%$100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Supercross Authentic 5-Pack of 1:24 Scale Die-Cast Motorcycles with Rider Figure Toy Moto Bike for Kids and Collectors Ages 3 and up**Supercross**$22.18**4.8★1,854 rev](https://www.amazon.com/dp/B09NLC5V3W) [2**NewRay Toys Motorcycle 1:12 Scale Yamaha YZ450F Dirt Bike 58313 Multicolor**NewRay**$19.02**4.5★570 rev](https://www.amazon.com/dp/B0C6TBH38S) [3**New-Ray Kawasaki KX 450F Green 1/12 Diecast Motorcycle**NewRay**$18.65**4.4★1,282 rev](https://www.amazon.com/dp/B084MM8C6B) [4**New-Ray GasGas MC 450F 1/12 Scale Diecast Motorcycle Model by NewRay 58293**NewRay**$19.28**4.8★304 rev](https://www.amazon.com/dp/B09XH1DFR2) [5**New Ray Toys Yamaha YZ450F Motocross of Nations Bike Eli Tomac Race Team Replica 1:12 Scale Kids Gifts Birthdays**NewRay**$28.42**4.5★212 rev](https://www.amazon.com/dp/B0CDBQCCFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hot Wheels - Honda CB750 Caf - HW Moto 1/5 - JBB79 - Short Card - Motorcycle - Light Blue - Mattel 2025 - Officially Licensed Honda Model - 1:64**Hot Wheels**$7.81**6 rev5mo ago](https://www.amazon.com/dp/B0FRNQF23T) [**OEVTVR Dirt Bike Motorcycle Model 1:12 Scale Diecast No. 101 Motocross Motorbike with Realistic Details Alloy Body Display Gift for Enthusiasts**OEVTVR**$19.75**9 rev6mo ago](https://www.amazon.com/dp/B0GGMXY7P2) [**Risopen Dirtbike Compatible for Honda CRF 450 Dirt Bike Model 1:18 Motorcycle Bike Toy Motocross Model Red Motorcycle Toy Supercross Collection Gift for Men**Risopen**$16.05**10 rev8mo ago](https://www.amazon.com/dp/B0FYDXPRLD) [![Hot Wheels Honda VFR750R (RC30) [White Motorcycle] Moto 4/5 224/250 New for 2025! 1:64 Scale Diecast Vehicle](https://m.media-amazon.com/images/I/41MbkVhj85L.jpg)**Hot Wheels Honda VFR750R (RC30) \[White Motorcycle\] Moto 4/5 224/250 New for 2025! 1:64 Scale Diecast Vehicle**Hot Wheels**$7.91**30 rev9mo ago](https://www.amazon.com/dp/B0FW6TD29D) [**Hot Wheels 2025 Honda CB750 Caf HW Moto Ages 3 and Up 150/250 (Black)**Hot Wheels**$9.06**34 rev9mo ago](https://www.amazon.com/dp/B0FQTGRXDK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hot Wheels - Honda CB750 Caf - HW Moto 1/5 - JBB79 - Short Card - Motorcycle - Light Blue - Mattel 2025 - Officially Licensed Honda Model - 1:64**Hot Wheels**$7.81**4.8★**▲ 303%**](https://www.amazon.com/dp/B0FRNQF23T) [**Risopen Dirtbike Compatible for Honda CRF 450 Dirt Bike Model 1:18 Motorcycle Bike Toy Motocross Model Red Motorcycle Toy Supercross Collection Gift for Men**Risopen**$16.05**5.0★**▲ 237%**](https://www.amazon.com/dp/B0FYDXPRLD) [**OEVTVR Dirt Bike Motorcycle Model 1:12 Scale Diecast No. 101 Motocross Motorbike with Realistic Details Alloy Body Display Gift for Enthusiasts**OEVTVR**$19.75**3.2★**▲ 228%**](https://www.amazon.com/dp/B0GGMXY7P2) [**Welly Die Cast Motorcycle CR125 1:18 Scale Collectable Model**Welly**$11.64**3.8★**▲ 175%**](https://www.amazon.com/dp/B0931QH1W5) [**New-Ray GasGas MC 450F 1/12 Scale Diecast Motorcycle Model by NewRay 58293**NewRay**$19.28**4.8★**▲ 26%**](https://www.amazon.com/dp/B09XH1DFR2)
**~~View all trending →~~**
## **What buyers say about dirt bike toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Decent price for quality”*
**Fun/Entertainment Experience**19%
*“Super fun”*
**Durability**14%
*“is holding up great”*
**Gifting Purpose**6%
*“Great christmas gift”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Size-Overall**4%
*“excellent size”*
**Value For Money**4%
*“Great value”*
**Display-Overall**3%
*“great for display”*
**Collectibles**2%
*“Beautiful Collectable”*
**Weight Heavy**1%
*“These are very heavy duty diecast motorcycles”*
### **What buyers complain about **
**Durability**37%
*“Poor Durability”*
**Quality-Overall**24%
*“Poor quality cheaply made”*
**Material Quality**8%
*“Material is not that great”*
**Value For Money**5%
*“For 40$ it really doesnt come with that much”*
**Strength**4%
*“Flimsy”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions”*
**Size-Overall**2%
*“Kinda small”*
**Assembly/Installation**2%
*“it came in 1 million pieces so far I have no clue how to build it”*
**Advertised Vs Actual Product**1%
*“this item is not what is appears”*
**Fun/Entertainment Experience**1%
*“Dont use as toy”*
### **Top return reasons **
**Defective Material/Parts**32%
**Size-Overall**18%
**Durability**11%
**Wheel Quality**8%
**Functionality-Overall**6%
**Quality-Overall**5%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Degree Of Motion**2%
**Strength**2%
## **Common questions**
- **Is dirt bike toys profitable to sell on Amazon United States?**
- The niche generates $502K/yr across 29 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the dirt bike toys niche?**
- 11 brands and 138 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in dirt bike toys?**
- Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 1.8%.
- **When does demand for dirt bike toys peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dirt bike toys niche?**
- Listings span $7.81–$53.07; the average listing price is $22.04 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.
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