---
title: "Digimon Figure — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/digimon-figure"
last_updated: "2026-08-09T15:56:59.591Z"
locale: en
meta:
description: "Niche score 46/100 · $126K/yr market · 325K searches/yr · $62.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $126K/yr market · 325K searches/yr · $62.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Digimon Figure — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **digimon figure**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 8Competition 81Returns 95Price range 43Avg price 89Brand share 36Review moat 83Quality gap 16
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$62.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****336.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Okay****$10.31–$209.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$126K**
$126K/yr · 325K searches
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, digimon figure is a $126K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **digimon figure market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#7,393**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **32%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 78%
**Open market**
**12%**
- BANDAI SPIRITS39% - Bandai Namco17% - Ichibansho Figure16% - Megahouse7% - TAMASHII NATIONS5% - ANIME HEROES4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
25K15KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/digimon-figure/trend)
## **Top digimon figure search terms**
- **digimon figure**101K/yr-16.0%0.3% conv. - **digimon model kit**85K/yr-14.1%0.3% conv. - **digimon toys**46K/yr-4.5%0.4% conv. - **digimon figures**26K/yr+4.3%0.3% conv. - **digimon action figure**13K/yr+12.2%0.2% conv. - **digimon toy**9K/yr-5.6%0.3% conv. - **gabumon**8K/yr-10.4%0.3% conv. - **agumon**6K/yr-12.1%0.6% conv. - **digimon statue**7K/yr-22.5%0.2% conv. - **digimon action figures toys**6K/yr-51.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/digimon-figure/search-terms)
## **Top digimon figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Namco - Digmon - WarGreymon Shodo 3.5 inch Action Figure**Bandai Namco**$16.85**4.6★1,013 rev](https://www.amazon.com/dp/B097Z25QPR) [2**Bandai Hobby - Digimon - Kaisergreymon Figure-Rise Standard Amplified Model Kit**BANDAI SPIRITS**$76.65**4.8★64 rev](https://www.amazon.com/dp/B0DXDVNMCW) [3**Bandai Hobby - Digimon - Wargreymon (Amplified) Figure-Rise Standard Model Kit**BANDAI SPIRITS**$62.01**4.8★2,246 rev](https://www.amazon.com/dp/B07TYH8J2X) [4**Ichibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$65.12**4.9★32 rev](https://www.amazon.com/dp/B0FJQ52VL6) [5**Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$31.40**4.9★32 rev](https://www.amazon.com/dp/B0FJQGPGFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banpresto - Digimon Adventure - Tailmon Sofvimates Figure**Banpresto**$29.07**5 rev9mo ago](https://www.amazon.com/dp/B0FQKJ9ZYT) [**Banpresto - Digimon Adventure - Gabumon Sofvimates Figure**Banpresto**$31.56**4 rev9mo ago](https://www.amazon.com/dp/B0F9LBSM1Y) [**Bandai Hobby - Digimon - Kaisergreymon Figure-Rise Standard Amplified Model Kit**BANDAI SPIRITS**$76.65**64 rev11mo ago](https://www.amazon.com/dp/B0DXDVNMCW) [**Ichibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$65.12**32 rev11mo ago](https://www.amazon.com/dp/B0FJQ52VL6) [**Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$31.40**32 rev11mo ago](https://www.amazon.com/dp/B0FJQGPGFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ichibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$65.12**4.9★**▲ 246%**](https://www.amazon.com/dp/B0FJQ52VL6) [**Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$31.40**4.9★**▲ 141%**](https://www.amazon.com/dp/B0FJQGPGFQ) [**Banpresto - Digimon Adventure - Tailmon Sofvimates Figure**Banpresto**$29.07**5.0★**▲ 112%**](https://www.amazon.com/dp/B0FQKJ9ZYT) [**Ichibansho Figure - Digimon - Imperialdramon: Paladin Mode (Clash of Light and Darkness) Collectible Statue**Ichibansho Figure**$65.27**4.9★**▲ 109%**](https://www.amazon.com/dp/B0FJQ9C7N2) [**Bandai Namco - Digmon - MagnaAngemon Shodo 3.5 inch inch Action Figure**Bandai Namco**$14.44**4.6★**▲ 64%**](https://www.amazon.com/dp/B09QNQR692)
**~~View all trending →~~**
## **What buyers say about digimon figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Appearance is well done”*
**Fun/Entertainment Experience**13%
*“Fun little figure”*
**Design-Overall**10%
*“Great design”*
**Collectibles**7%
*“Excellent addition to the collection”*
**Gifting Purpose**4%
*“It was her favorite gift”*
**Suitability Beginner**4%
*“A must have for beginner builders”*
**Size-Overall**4%
*“decent size”*
**Strength**3%
*“has great detail, great posebility, and its sturdy”*
**Advertised Vs Actual Product**3%
*“As shown in picture”*
**Stretchability/Expandability/Elasticity**3%
*“A classic expanded”*
### **What buyers complain about **
**Durability**18%
*“feels like it could break easily”*
**Grip**10%
*“The arms come off a bit easy”*
**Size-Overall**10%
*“bigger than expected”*
**Assembly/Installation**10%
*“This was one of the most fun models I have built my only complaint is was the cape felt impossible to put together”*
**Strength**5%
*“Loose pieces”*
**Value For Money**5%
*“These Yugioh model kits are a bit runty for the exorbitant price tag”*
**Weight Heavy**3%
*“they are so heavy they start to fall off. the wings especially.”*
**Adhesion/Stickiness**3%
*“had to glue some pieces into their slots which is not ideal”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**19%
**Advertised Vs Actual Product**15%
**Touch/Button Controls**8%
**Functionality-Overall**5%
**Value For Money**5%
**Product Condition**4%
**Battery Life**4%
**Quality-Overall**2%
**Durability**2%
## **Common questions**
- **Is digimon figure profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 41 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the digimon figure niche?**
- 11 brands and 137 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in digimon figure?**
- Top complaints mined from reviews: Durability, Grip, Size-Overall. The return rate is 1.0%.
- **When does demand for digimon figure peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the digimon figure niche?**
- Listings span $10.31–$209.15; the average listing price is $62.74 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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