---
title: "diamond painting kits — $6.9M/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/diamond-painting-kits"
last_updated: "2026-07-21T00:04:26.900Z"
locale: en
meta:
description: "diamond painting kits shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "diamond painting kits shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "diamond painting kits — $6.9M/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **diamond painting kits**
**Worth a look**
Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 14Conversion 21Competition 92Returns 97Price range 68Avg price 38Brand share 96Review moat 30Quality gap 22
**Market size**
**Incredible****$6.9M**
$6.9M/yr · 39.7M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Good****$3.97–$37.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.62**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,453.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, diamond painting kits is a $6.9M/yr Amazon United States market (39.7M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$10.6M–$10.6M**
- units × avg price
- **Launch success**
- **100%**
- 24 of 24 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **98%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **161 days**
## **Competition**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**65 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**33%**
Top 20: 68%
**Top-5 click share**
**23%**
Top 20: 54%
**Open market**
**63%**
- BYGFHLYW9% - GXGLLPZBY8% - ARTDOT7% - ZQEATRY4% - Ausanrl4% - DIAMOND ART CLUB4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/diamond-painting-kits/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$138K4%$276K6%$414K8%$553K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 87 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diamond Paintings Kits for Beginners Full Round Drill Diamond Arts Kits for Adults Glowing Dream Forest Paint by Diamond 5D DIY Diamond Painting Dot Gem Art for Home Wall Decor 11.8x15.8 Inches**GXGLLPZBY**$7.06**4.8★590 rev](https://www.amazon.com/dp/B0FZT54674) [2**ZQEATRY Sea Turtle Animal Special Shape Diamond Art Kits for Adults 5D Diamond Painting Kits for Beginner DIY Diamond Crystal Rhinestones Painting Kits for Home Wall Decor Gift 11.8 X 11.8inch**ZQEATRY**$7.83**4.7★1,346 rev](https://www.amazon.com/dp/B0DK1XQ96N) [3**Ausanrl Hydrangea Diamond Painting Kits for Adults-Flowers Diamond Art Kits for Adults 5D Diamond Painting Flowers DIY Full Drill Diamond Painting Flower Gem Art and Crafts 12x16inch**Ausanrl**$7.46**4.4★1,822 rev](https://www.amazon.com/dp/B0D2WCJM6Y) [4**BYGFHLYW Diamond Art Painting Kits for Adults Sea of Flowers 5D Diamond Painting Dots Art Kits for Adults Beginner Flowers DIY Full Round Gem Crystal Art Paint by Diamond Home Wall Decor 12x 16 in**BYGFHLYW**$6.22**4.6★931 rev](https://www.amazon.com/dp/B0DMS2L5QF) [5**Diamond Painting Sealer Topwey Diamond Painting Adhesive with Applicator Helps retain Your Diamond Sparkle Also Applicable to Puzzles for Adults (125 ML 4.4 Fl Oz)**Topwey**$7.00**4.7★7,805 rev](https://www.amazon.com/dp/B0CJBW9V3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEZHIJIA 4 Pack Beach Diamond Art Kits for Adults Cute Diamond Painting Kits for Beginner Summer Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls Ocean 5D DIY 12x16in**LEZHIJIA**$15.28**28 rev4mo ago](https://www.amazon.com/dp/B0GQF26QM8) [**RaySoar Diamond Art Pens Diamond Art Tools Painting Pen with Screw Metal Tips Multi-Placer Tool Accessories for Adults Gem Rhinestone Picker Stylus Purple**RaySoar**$9.04**150 rev4mo ago](https://www.amazon.com/dp/B0GMXTHS1B) [**OJTOYART 5D Cat Special Shape Diamond Art Kits for Adults Beginners Animal Cat Diamond Painting Kits for Adults DIY Crystal Rhinestones Diamond Painting for Home Wall Decoration 12 12inch**OJTOYART**$5.88**163 rev5mo ago](https://www.amazon.com/dp/B0GL1XDM1Q) [**DAZZLEDOTS Diamond Art Kits for Adults Pink Book Shop Diamond Painting Kits for Adults Beginners DIY Diamond Dots Bookstore 5D Full Round Drill Gem Art Painting Kits for Home Wall Decor 12x16 inch**DAZZLEDOTS**$8.88**124 rev6mo ago](https://www.amazon.com/dp/B0G2SCTT64) [**BYGFHLYW 5D Diamond Painting Kits for Adults Beginner Book Diamond Art Kits for Adults Full Drill Round Gem Art Paint by Diamonds Dots Crafts Kits for Home Wall Decor 12x16inch**BYGFHLYW**$6.59**931 rev6mo ago](https://www.amazon.com/dp/B0G768DL8L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEZHIJIA 4 Pack Beach Diamond Art Kits for Adults Cute Diamond Painting Kits for Beginner Summer Diamond Dots Full Drill Crafts for Gem Art Home Wall Decor for Teens Girls Ocean 5D DIY 12x16in**LEZHIJIA**$15.28**4.6★**▲ 322%**](https://www.amazon.com/dp/B0GQF26QM8) [**RaySoar Diamond Art Pens Diamond Art Tools Painting Pen with Screw Metal Tips Multi-Placer Tool Accessories for Adults Gem Rhinestone Picker Stylus Purple**RaySoar**$9.04**4.5★**▲ 318%**](https://www.amazon.com/dp/B0GMXTHS1B) [**BYGFHLYW 5D Diamond Art Kits for Adults Beach Flower Diamond Painting Kits for Adults Beginner Full Drill Round Paint by Diamonds Dot Gem Art for Home Wall Decor 12x16inch**BYGFHLYW**$6.34**4.6★**▲ 296%**](https://www.amazon.com/dp/B0FY591M38) [**50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$20.14**4.8★**▲ 286%**](https://www.amazon.com/dp/B0FPF67JWL) [**OJTOYART 5D Cat Special Shape Diamond Art Kits for Adults Beginners Animal Cat Diamond Painting Kits for Adults DIY Crystal Rhinestones Diamond Painting for Home Wall Decoration 12 12inch**OJTOYART**$5.88**4.7★**▲ 256%**](https://www.amazon.com/dp/B0GL1XDM1Q)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality beads”*
**Ease Of Use**11%
*“Ease of use”*
**Color**10%
*“Awesome colors”*
**Fun/Entertainment Experience**7%
*“Fun Gift”*
**Value For Money**7%
*“Decent price”*
**Advertised Vs Actual Product**7%
*“AS ADVERTISED”*
**Storage Capacity**4%
*“Easy Storage”*
**Gifting Purpose**4%
*“Good gift”*
**Design-Overall**3%
*“Slim design”*
**Adhesion/Stickiness**3%
*“Sticks well”*
### **What buyers complain about **
**Color**11%
*“Too dark”*
**Size-Overall**10%
*“Little small”*
**Quality-Overall**7%
*“Average quality”*
**Adhesion/Stickiness**7%
*“Not sticky enough”*
**Advertised Vs Actual Product**6%
*“Misleading Title”*
**Ease Of Use**5%
*“Super hard to open”*
**Durability**4%
*“Broke quickly”*
**Functionality-Overall**3%
*“Doesn't work as described”*
**Strength**2%
*“Not Strong Enough”*
**Instructions/User Manual/Troubleshooting**2%
*“No user manual”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**7%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Color**4%
**Quality-Overall**4%
**Material Quality**2%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is diamond painting kits profitable to sell on Amazon United States?**
- The niche generates $6.9M/yr across 87 tracked products. 24 of 24 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the diamond painting kits niche?**
- 65 brands and 72 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in diamond painting kits?**
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for diamond painting kits peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the diamond painting kits niche?**
- Listings span $3.97–$37.97; the average listing price is $10.62 (sweet spot $15–$100). The average incumbent carries 3,453 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**graduation tassel charm memorial photo**](https://flapen.com/research/us/arts-crafts-sewing/graduation-tassel-charm-memorial-photo)$80K/yr+312.9%**Worth a look**- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**teacher ribbon**](https://flapen.com/research/us/arts-crafts-sewing/teacher-ribbon)$146K/yr+887.8%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 67 [**chalk markers**](https://flapen.com/research/us/arts-crafts-sewing/chalk-markers)$4.7M/yr+7.7%**Launch it**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)