---
title: "Diamond Painting Christmas Cards — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/diamond-painting-christmas-cards"
last_updated: "2026-08-10T20:29:19.725Z"
locale: en
meta:
description: "Niche score 56/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Diamond Painting Christmas Cards — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **diamond painting christmas cards**
**Worth a look**
Shows a thin review moat (87 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 23Conversion 30Competition 91Returns 96Price range 43Avg price 62Brand share 94Review moat 96Quality gap 28
**Review moat**
**Incredible****86.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Good****$13.43**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.20–$23.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 351K searches
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, diamond painting christmas cards is a $113K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diamond painting christmas cards market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$134K–$168K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#3,596**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**41%**
Top 20: 94%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**53%**
- Tontut9% - antor8% - Saillong8% - ACSAUMMY8% - pigpigboss8% - JBTM246%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/diamond-painting-christmas-cards/trend)
## **Top diamond painting christmas cards search terms**
- **diamond art cards**73K/yr+0.6%1.8% conv. - **diamond art greeting cards**28K/yr+20.9%1.8% conv. - **diamond art christmas cards**77K/yr+23.3%2.2% conv. - **diamond art cards with envelopes**32K/yr-2.3%2.3% conv. - **diamond painting cards**24K/yr-17.7%1.6% conv. - **diamond art birthday cards**16K/yr-24.0%2.8% conv. - **diamond art cards clearance**13K/yr-26.3%1.9% conv. - **diamond painting greeting cards**10K/yr-14.5%2.0% conv. - **diamond painting christmas cards**25K/yr+15.4%1.8% conv. - **diamond dot cards**9K/yr-5.1%2.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/diamond-painting-christmas-cards/search-terms)
## **Top diamond painting christmas cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**8 Packs Diamond Art Painting Greeting Card Kit Diamond Art Greeting Cards Special Shaped Diamond Painting Greeting Card Arts Crafts for Christmas Birthday Thanksgiving Day Holiday (Flowers 30x15cm)**antor**$12.55**4.6★216 rev](https://www.amazon.com/dp/B0DGX57LY8) [2**JBTM24 12 Packs Diamond Art Cards Kit Diamond Painting Greeting Cards with Envelopes DIY Card Making Kits for Adults Gifts for Families Friends Partners (Birthday)**JBTM24**$17.89**4.4★119 rev](https://www.amazon.com/dp/B0F1YVM575) [3**24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards**AiYuanzsh**$22.04**4.3★14 rev](https://www.amazon.com/dp/B0FRDPZJJH) [4**ACSAUMMY Diamond Art Happy Birthday Cards 6 Pack 5D Diamond Greeting Cards Kits for Adults DIY Diamond Art Birthday Cards with Envelopes Birthday Gifts for Families Friends Partners**ACSAUMMY**$13.32**4.5★212 rev](https://www.amazon.com/dp/B0DK1XGMPM) [5**Tontut 6pcs Diamond Art Painting Greeting Card Pretty Vase Beautiful Flowers 5D DIY Special Shape Diamond Painting Christmas Birthday Greeting Card Creative Gifts**Tontut**$12.21**4.4★117 rev](https://www.amazon.com/dp/B0DPFQZMGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings**DDGYP**$14.08**21 rev5mo ago](https://www.amazon.com/dp/B0GHW6YTTS) [**DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts**DDGYP**$13.94**21 rev5mo ago](https://www.amazon.com/dp/B0GHVBYQBT) [**LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift**LazyFold**$11.60**8 rev7mo ago](https://www.amazon.com/dp/B0G4D27HV7) [**24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards**AiYuanzsh**$22.04**14 rev9mo ago](https://www.amazon.com/dp/B0FRDPZJJH) [**Saillong 12 Pack Flower Diamond Painting Greeting Card Kits DIY Pastel Floral Diamond Art Cards with Envelopes Flower 5D Rhinestones Paint Card for Adults DIY Craft Family Friend Birthday Gifts**Saillong**$19.02**212 rev10mo ago](https://www.amazon.com/dp/B0FQ5W5K13)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DDGYP 6pcs Diamond Art Cards - 5.9x11.81in Diamond Art Painting Greeting Card Kits DIY Diamond Art Greeting Cards with Envelopes for Birthday & Daily Greetings**DDGYP**$14.08**4.4★**▲ 247%**](https://www.amazon.com/dp/B0GHW6YTTS) [**LazyFold 8Pcs DIY Diamond Art Painting Greeting Cards with Envelopes Crazy Birds All Occasion Note Card Kit for Women Handmade Thank You Birthday Friendship Cards Gift**LazyFold**$11.60**4.2★**▲ 239%**](https://www.amazon.com/dp/B0G4D27HV7) [**6-Pack Wishes & Blooms Bouquet Diamond Painting Greeting Card Kits Special Shaped Diamonds Painting DIY Handcraft for Relatives and Friends with Wishes Unique Design Crafting for Birthday Cards**Focart**$9.41**4.7★**▲ 217%**](https://www.amazon.com/dp/B0F6N4R93Q) [**DDGYP 6 PCS Diamond Art Greeting Cards 5.9x11.81 Inch DIY Diamond Painting Greeting Cards Kits with Envelopes Diamond Art Cards for Birthday Wedding Christmas Graduation Celebration Gifts**DDGYP**$13.94**4.4★**▲ 214%**](https://www.amazon.com/dp/B0GHVBYQBT) [**24 Pack DIY Diamond Art Greeting Cards Surprise 5D Diamond Painting Card Kit with Envelopes for Adults Handmade Crystal Rhinestone Art Card Craft Gift Diamond Art Birthday Christmas Thank You Cards**AiYuanzsh**$22.04**4.3★**▲ 183%**](https://www.amazon.com/dp/B0FRDPZJJH)
**~~View all trending →~~**
## **What buyers say about diamond painting christmas cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Super Fun”*
**Quality-Overall**19%
*“Nice quality card”*
**Ease Of Use**13%
*“Quick and easy”*
**Collectibles**8%
*“cards, when completed, are absolutely beautiful”*
**Color**8%
*“Colors are vibrant”*
**Value For Money**7%
*“Good value”*
**Design-Overall**5%
*“the designs are pretty”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Gifting Purpose**2%
*“Creative, Relaxing, and Perfect for Personalized Greetings”*
**Adhesion/Stickiness**1%
*“The adhesive is good”*
### **What buyers complain about **
**Adhesion/Stickiness**50%
*“Adhesive problem”*
**Color**7%
*“I started running out of colors by the fourth card”*
**Instructions/User Manual/Troubleshooting**6%
*“there were no instructions”*
**Design-Overall**4%
*“It cheapens the look of the card”*
**Smell**4%
*“TOXIC HEAVY ODOR”*
**Defective Material/Parts**3%
*“Some of the cards dont have glue in certain areas”*
**Value For Money**2%
*“the finished cards look much more expensive than they are”*
**Gifting Purpose**2%
*“Greeting misspelled”*
**Advertised Vs Actual Product**2%
*“odd finding in one picture”*
**Size-Overall**2%
*“Envelopes don't match cards in size”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Adhesion/Stickiness**15%
**Design-Overall**13%
**Quality-Overall**7%
**Size-Overall**6%
**Instructions/User Manual/Troubleshooting**5%
**Color**4%
**Print Quality**3%
**Shape/Style**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is diamond painting christmas cards profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 77 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the diamond painting christmas cards niche?**
- 32 brands and 36 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in diamond painting christmas cards?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.
- **When does demand for diamond painting christmas cards peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the diamond painting christmas cards niche?**
- Listings span $3.20–$23.75; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.
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