---
title: "Dia De Los Muertos Crafts — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/dia-de-los-muertos-crafts"
last_updated: "2026-08-09T19:40:17.498Z"
locale: en
meta:
description: "Niche score 47/100 · $10K/yr market · 26K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $10K/yr market · 26K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dia De Los Muertos Crafts — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **dia de los muertos crafts**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 95Conversion 31Competition 38Returns 61Price range 69Avg price 78Brand share 32Review moat 98Quality gap 18
**Review moat**
**Incredible****36.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+115.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.11–$28.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$10K**
$10K/yr · 26K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, dia de los muertos crafts is a $10K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dia de los muertos crafts market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#4,948**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **35.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **228 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**14%**
- Generic35% - Fennoral18% - Vercraft9% - Renbuzhu8% - Beeveer8% - Sniggle Sloth8% - Open — no brand owns it (2 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +115.1% search growth over the last 90 days.
4K3KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/dia-de-los-muertos-crafts/trend)
## **Top dia de los muertos crafts search terms**
- **dia de los muertos crafts**10K/yr+270.3%0.3% conv. - **day of the dead crafts**9K/yr+57.4%0.6% conv. - **day of the dead craft**4K/yr+145.4%0.0% conv. - **dia de los muertos craft**3K/yr+36.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/dia-de-los-muertos-crafts/search-terms)
## **Top dia de los muertos crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$51410%$1K15%$2K20%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fennoral 8 Pack Day of The Dead Poke in Art for Kids Make You Own Day of The Dead Craft Kits DIY Poke EVA Foam Sugar Skull for Classroom Art Activity Dia De Los Muertos Halloween Decoration**Fennoral**$13.99**4.5★69 rev](https://www.amazon.com/dp/B0FJ4TL5FK) [2**64 Sets Day of The Dead Skull Crafts Unfinished Wooden Sugar Skull Ornaments Make Your Own Mexican Fiesta Blank Cutout Dia De Los Muertos Hanging Slices Tree Decorations**Generic**$20.06**5.0★1 rev](https://www.amazon.com/dp/B0D9QW1Z11) [3**Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults**Generic**$15.09**5.0★3 rev](https://www.amazon.com/dp/B0DF2LFCR7) [4**56 Sets Halloween Sugar Skull Crafts Day of Dead Animal Skeleton Unfinished Wooden Ornament DIY Painting Make Your Own Dia De Los Muertos Decorations Mexican Fiesta Blank Cutout Hanging Slices**Generic**$17.10**5.0★5 rev](https://www.amazon.com/dp/B0CFXTDWW1) [5**Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations**Vercraft**$28.33**4.5★19 rev](https://www.amazon.com/dp/B0FD9R5GHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haooryx DIY Day of The Dead Magnet Craft Kit - 30 Set Make Your Own Dia de Los Muertos Sugar Skull Decoration Sticker Craft Halloween Mexican Festival Party Supply Kid Art Project Bulletin Board Decor**Haooryx**$10.57**8 rev11mo ago](https://www.amazon.com/dp/B0FJLWB7T2) [**Fennoral 8 Pack Day of The Dead Poke in Art for Kids Make You Own Day of The Dead Craft Kits DIY Poke EVA Foam Sugar Skull for Classroom Art Activity Dia De Los Muertos Halloween Decoration**Fennoral**$13.99**69 rev11mo ago](https://www.amazon.com/dp/B0FJ4TL5FK) [**Renbuzhu 36PCS Dia De Los Muertos Crafts Bulk: Sugar Skull Paper Suncatchers DIY Kit for Day of The Dead Halloween Party Activities Decorations Window Stained Glass Effect Art Supplies**Renbuzhu**$15.37**196 rev1y ago](https://www.amazon.com/dp/B0FGVDDPP3) [**Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations**Vercraft**$28.33**19 rev1y ago](https://www.amazon.com/dp/B0FD9R5GHN) [**Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults**Generic**$15.09**3 rev1y ago](https://www.amazon.com/dp/B0DF2LFCR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Dia de Los Muertos Day of Dead Sugar Skull Mini Wood Shape Charms Jewelry DIY Craft - 18mm (17pcs) - with Hole**Sniggle Sloth**$9.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B08V3CS9CW) [**64 Sets Day of The Dead Skull Crafts Unfinished Wooden Sugar Skull Ornaments Make Your Own Mexican Fiesta Blank Cutout Dia De Los Muertos Hanging Slices Tree Decorations**Generic**$20.06**5.0★**▲ 449%**](https://www.amazon.com/dp/B0D9QW1Z11) [**Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults**Generic**$15.09**5.0★**▲ 325%**](https://www.amazon.com/dp/B0DF2LFCR7) [**Beeveer 6 Sets Mexican Sugar Skull Crafts for Adults Skulls to Paint Skeleton Planter Paintable Ceramics Classroom Paintable Plant Pots to Paint for DIY Project Activity Decor**Beeveer**$23.97**4.7★**▲ 94%**](https://www.amazon.com/dp/B0D2X7DP2M) [**Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations**Vercraft**$28.33**4.5★**— 7%**](https://www.amazon.com/dp/B0FD9R5GHN)
**~~View all trending →~~**
## **What buyers say about dia de los muertos crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Material Quality**100%
*“the ceramics were good quality”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**17%
**Wood Quality**8%
**Functionality-Overall**8%
**Thin**8%
## **Common questions**
- **Is dia de los muertos crafts profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +115.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dia de los muertos crafts niche?**
- 8 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
- **What does it cost to enter the dia de los muertos crafts niche?**
- Listings span $9.11–$28.33; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.
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