---
title: "Delorean — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/delorean"
last_updated: "2026-08-09T15:52:25.280Z"
locale: en
meta:
description: "Niche score 42/100 · $102K/yr market · 275K searches/yr · $32.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $102K/yr market · 275K searches/yr · $32.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Delorean — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **delorean**
**Skip it**
Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 9Conversion 14Competition 71Returns 95Price range 53Avg price 95Brand share 24Review moat 57Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.34**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,204.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.43–$165.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$102K**
$102K/yr · 275K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, delorean is a $102K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **delorean market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$129K–$162K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,222**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **41%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**314**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**8%**
- Hot Wheels40% - Jada33% - LEGO11% - OPO 104% - ModelToyCars3% - Latephiy2% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/delorean/trend)
## **Top delorean search terms**
- **delorean**58K/yr-25.1%0.8% conv. - **hot wheels back to the future**34K/yr-29.2%0.8% conv. - **back to the future car**30K/yr-26.2%1.5% conv. - **back to the future hot wheels**30K/yr-43.8%1.4% conv. - **back to the future delorean**23K/yr-24.1%1.2% conv. - **delorean back to the future car**30K/yr-48.9%1.3% conv. - **delorean hot wheels**14K/yr-24.8%2.5% conv. - **hot wheels delorean**11K/yr-36.3%1.3% conv. - **delorean car**12K/yr-44.9%2.0% conv. - **delorean model kit**6K/yr-18.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/delorean/search-terms)
## **Top delorean products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hot Wheels Premium Back to The Future Time Machine - Real Riders**Hot Wheels**$22.88**4.7★214 rev](https://www.amazon.com/dp/B085N46J2P) [2**Jada Back to The Future Part I 1:24 Time Machine Die-cast Car Light Up Feature Toys for Kids and Adults**Jada**$32.62**4.8★1,538 rev](https://www.amazon.com/dp/B0979NK4YF) [3**LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256**LEGO**$27.10**4.9★1,570 rev](https://www.amazon.com/dp/B0FMS84RFJ) [4**Hot Wheels 2024 - Back to The Future Time Machine - Hover Mode - HW Screen Time - 5/10**Hot Wheels**$22.44**4.8★142 rev](https://www.amazon.com/dp/B0CWDQCSMT) [5**Hot Wheels Die Cast Back To The Future De Lorean 1955 Version of Rails Back to the Future - 1:64 Scale 7 cm - Premium Pop Culture Metallic**Hot Wheels**$17.94**4.5★32 rev](https://www.amazon.com/dp/B0CNX8SM49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hot Wheels Premium Car Culture - Back to the Future Time Machine & 1987 Toyota Pickup Truck - 1:64 Scale Diecast Toy Vehicles**Hot Wheels**$50.00**5 rev3mo ago](https://www.amazon.com/dp/B0GV584DL2) [**Hot Wheels Back to The Future 40th Anniversary Set**Mattel**$146.03**3 rev6mo ago](https://www.amazon.com/dp/B0GD99ZYBG) [**LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls Ages 9+ - Gift for Birthdays - 77256**LEGO**$27.10**1,570 rev9mo ago](https://www.amazon.com/dp/B0FMS84RFJ) [**Jada Back to The Future I Time Machine & Dr. E. Brown Truck 40th Anniversary Die-Cast Set Toys 1:32 Scale Collectible Movie Replica for Fans and Collectors**Jada**$28.56**16 rev9mo ago](https://www.amazon.com/dp/B0FV9WNBDB) [**Hot Wheels - DMC Delorean - HW Art Cars 5/10 - HYX59 - Short Card - Turquoise Metallic - Mattel 2025-1:64**Hot Wheels**$7.69**10 rev11mo ago](https://www.amazon.com/dp/B0FFWHCJ81)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hot Wheels Premium Car Culture - Back to the Future Time Machine & 1987 Toyota Pickup Truck - 1:64 Scale Diecast Toy Vehicles**Hot Wheels**$50.00**5.0★**▲ 424%**](https://www.amazon.com/dp/B0GV584DL2) [**Go All Out One Size Charcoal Deluxe Dad Delorean Embroidered Deluxe Dad Hat**Go All Out**$18.69**4.8★**▲ 356%**](https://www.amazon.com/dp/B07478K7ZB) [**OPO 10 - Flying Delorean car (with Flying Wheels) from The Movie Back to The Future II Scale 1:24-22441FV**OPO 10**$35.22**4.6★**▲ 303%**](https://www.amazon.com/dp/B07QLBZ9XL) [**Jada Back to The Future I Time Machine & Dr. E. Brown Truck 40th Anniversary Die-Cast Set Toys 1:32 Scale Collectible Movie Replica for Fans and Collectors**Jada**$28.56**3.6★**▲ 112%**](https://www.amazon.com/dp/B0FV9WNBDB) [**Hot Wheels Die Cast Back To The Future De Lorean 1955 Version of Rails Back to the Future - 1:64 Scale 7 cm - Premium Pop Culture Metallic**Hot Wheels**$17.94**4.5★**▲ 102%**](https://www.amazon.com/dp/B0CNX8SM49)
**~~View all trending →~~**
## **What buyers say about delorean**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**15%
*“Very nice collectible LEGO”*
**Design-Overall**15%
*“Well designed”*
**Fun/Entertainment Experience**13%
*“So much fun”*
**Value For Money**12%
*“Good for the price”*
**Quality-Overall**11%
*“as always good quality Lego”*
**Gifting Purpose**10%
*“Fun gift”*
**Assembly/Installation**9%
*“Just as fun to assemble”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Size-Overall**4%
*“good size for the price”*
**Instructions/User Manual/Troubleshooting**1%
*“instructions were really clear”*
### **What buyers complain about **
**Value For Money**18%
*“I wish these didn't cost so much”*
**Quality-Overall**13%
*“Poor quality”*
**Size-Overall**8%
*“That its small”*
**Instructions/User Manual/Troubleshooting**6%
*“Directions were kinda hard to read too”*
**Design-Overall**5%
*“But I'm docking it 2 stars for the unacceptable design flaw of nonfunctional doors”*
**Functionality-Overall**5%
*“Unfortunately, it doesn't hit 88mph,”*
**Wheel Quality**3%
*“Its a little tough getting the wheels off every time to install them and give the car the illusion that it's flying, so it wouldve been nice if the wheels could flip up and down”*
**Adhesion/Stickiness**3%
*“No it did not something very sticky on the back of the card”*
**Advertised Vs Actual Product**3%
*“Very Misleading”*
**Portability**3%
*“You can not use this to actually time travel”*
### **Top return reasons **
**Value For Money**35%
**Size-Overall**17%
**Defective Material/Parts**11%
**Gifting Purpose**9%
**Advertised Vs Actual Product**7%
**Product Condition**4%
**Assembly/Installation**2%
**Wheel Quality**2%
**Functionality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is delorean profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 32 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the delorean niche?**
- 10 brands and 314 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in delorean?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.9%.
- **When does demand for delorean peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the delorean niche?**
- Listings span $6.43–$165.93; the average listing price is $32.34 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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