---
title: "Decorative Safety Pins — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/decorative-safety-pins"
last_updated: "2026-08-11T05:36:01.506Z"
locale: en
meta:
description: "Niche score 55/100 · $77K/yr market · 310K searches/yr · $8.29 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $77K/yr market · 310K searches/yr · $8.29 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decorative Safety Pins — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **decorative safety pins**
**Worth a look**
Shows low returns (1.2%), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 52Conversion 37Competition 78Returns 92Price range 21Avg price 23Brand share 84Review moat 68Quality gap 55
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****769.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+22.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.29**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.89–$17.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$77K**
$77K/yr · 310K searches
According to Flapen's Amazon United States niche tracking, decorative safety pins is a $77K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decorative safety pins market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**51%**
Top 20: 84%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**45%**
- Bulrash21% - TIHOOD12% - TBUZ9% - Rozecollin5% - iminoo5% - YQQYG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +22.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/decorative-safety-pins/trend)
## **Top decorative safety pins search terms**
- **decorative safety pins**51K/yr+8.3%1.9% conv. - **safety pin brooch**38K/yr-21.9%0.9% conv. - **decorative pins for clothes**25K/yr+38.6%1.8% conv. - **decorative safety pins for clothing**29K/yr+27.6%2.9% conv. - **shirt pins**17K/yr+56.5%1.0% conv. - **dress pins**20K/yr+39.2%2.8% conv. - **shirt pin**11K/yr+96.8%1.1% conv. - **cute safety pins**13K/yr+25.3%1.4% conv. - **fashion safety pins**11K/yr+47.2%2.7% conv. - **brooch safety pins**11K/yr+35.3%1.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/decorative-safety-pins/search-terms)
## **Top decorative safety pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)**Bulrash**$9.94**4.6★369 rev](https://www.amazon.com/dp/B0DRYNBWPT) [2**70 Pcs Pearl Brooch Sweater Shawl Hat Clip Neckline Pins Double Faux Pearl Brooches for Women Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins**TBUZ**$8.69**4.6★759 rev](https://www.amazon.com/dp/B0BJPJ7XSN) [3**TIHOOD 40PCS Pearl Brooch Pant Waist Tightener Safety Pin Double Faux Pearl Brooches for Women Girls Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins**TIHOOD**$9.91**4.5★376 rev](https://www.amazon.com/dp/B0CKNPXM9V) [4**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl**Rozecollin**$6.88**4.7★465 rev](https://www.amazon.com/dp/B0DRT8LGPY) [5**iminoo 7 Pcs Fashion Brooch Pins Sweater Shawl Pins for Women Girls Clothing Dresses Decoration Accessories (Multicolor)**iminoo**$5.54**4.6★703 rev](https://www.amazon.com/dp/B0B4NCJKMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24Pcs FIVEIZERO Pearl Brooch Pant Waist Tightener Safety Pin(Chic)**FIVEIZERO**$8.93**12 rev2mo ago](https://www.amazon.com/dp/B0GXY77DTT) [**12 Pcs Rhinestone Pins Safety Pin Brooch Sweater Shawl Pins for Skirts Sweaters Scarves Lapel Hats Suit Jackets Accessories**YQQYG**$7.11**128 rev1y ago](https://www.amazon.com/dp/B0F23KPVH4) [**36 Pieces Crystal Pearl Brooch Safety Pins Pant Waist Tightener Pins Button Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls**Bulrash**$10.28**28 rev1y ago](https://www.amazon.com/dp/B0F8QBM8ZD) [**12 PCS Fancy Safety Pins Rhinestone Gold and Sliver Safety Pins Large Decorative Brooch Pins for Clothing Women Crystal Brooch Pin for Clothes Hats Shawl**YQQYG**$7.17**82 rev1y ago](https://www.amazon.com/dp/B0F221CJKC) [**24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)**Bulrash**$9.94**369 rev1y ago](https://www.amazon.com/dp/B0DRYNBWPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24Pcs FIVEIZERO Pearl Brooch Pant Waist Tightener Safety Pin(Chic)**FIVEIZERO**$8.93**4.4★**▲ 197%**](https://www.amazon.com/dp/B0GXY77DTT) [**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl**Rozecollin**$6.88**4.7★**▲ 125%**](https://www.amazon.com/dp/B0DRT8LGPY) [**36 Pieces Crystal Pearl Brooch Safety Pins Pant Waist Tightener Pins Button Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls**Bulrash**$10.28**4.2★**▲ 91%**](https://www.amazon.com/dp/B0F8QBM8ZD) [**WILLBOND 6 Pcs Artificial Pearl Brooch Pins Sweater Shawl Safety Clips Dress Clips for Women (Gold Silver White)**WILLBOND**$7.76**4.0★**▲ 55%**](https://www.amazon.com/dp/B08P4MY5HB) [**24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)**Bulrash**$9.94**4.6★**▲ 55%**](https://www.amazon.com/dp/B0DRYNBWPT)
**~~View all trending →~~**
## **What buyers say about decorative safety pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Decent quality”*
**Value For Money**12%
*“Great value”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Size-Overall**8%
*“Nice to have them in different sizes”*
**Ease Of Use**8%
*“Easy to use”*
**Durability**4%
*“dont break easily”*
**Shape/Style**4%
*“These were really a stylish treat for me”*
**Strength**3%
*“Not fragile at all”*
**Color**3%
*“love the colours”*
**Design-Overall**3%
*“Unique designs”*
### **What buyers complain about **
**Strength**19%
*“Not Sturdy”*
**Quality-Overall**13%
*“Bad Quality”*
**Size-Overall**9%
*“The pins are too small”*
**Ease Of Use**9%
*“unable to use”*
**Thickness**6%
*“Most are made with thin material”*
**Durability**5%
*“Break easy”*
**Value For Money**3%
*“Theyre not even worth the price that theyre sold for”*
**Functionality-Overall**3%
*“For me this doesn't work well”*
**Material Quality**3%
*“will not go through the material”*
**Gap/Hole**3%
*“the holes are larger than youd want”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Defective Material/Parts**6%
**Strength**5%
**Functionality-Overall**5%
**Material Quality**3%
**Color**2%
**Safety Standards**2%
## **Common questions**
- **Is decorative safety pins profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 46 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the decorative safety pins niche?**
- 37 brands and 44 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in decorative safety pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.2%.
- **When does demand for decorative safety pins peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the decorative safety pins niche?**
- Listings span $3.89–$17.91; the average listing price is $8.29 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.
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