---
title: "Decoden Cream — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/decoden-cream"
last_updated: "2026-08-09T20:44:09.132Z"
locale: en
meta:
description: "Niche score 50/100 · $154K/yr market · 441K searches/yr · $17.40 avg price. Soft demand (-39.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $154K/yr market · 441K searches/yr · $17.40 avg price. Soft demand (-39.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decoden Cream — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **decoden cream**
**Worth a look**
Shows a thin review moat (116 avg reviews), but soft demand (-39.2% this quarter) keeps it on the watch list.
Market size 33Growth 5Conversion 25Competition 75Returns 75Price range 70Avg price 81Brand share 59Review moat 94Quality gap 50
**Review moat**
**Great****116.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.40**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.78–$34.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$154K**
$154K/yr · 441K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-39.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, decoden cream is a $154K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decoden cream market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$174K–$218K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#452**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**23%**
- BoFUN25% - ColoPlay15% - TBTFW10% - Decoden10% - DTGDASCF10% - Taginke7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/decoden-cream/trend)
## **Top decoden cream search terms**
- **decoden cream**125K/yr-53.0%2.0% conv. - **decoden**82K/yr-15.7%1.0% conv. - **cream glue**47K/yr-42.1%2.1% conv. - **decoden kit**24K/yr-17.4%0.7% conv. - **decoden cream glue**13K/yr-16.3%2.4% conv. - **decoden kits**11K/yr+9.2%1.0% conv. - **decoden glue**11K/yr-8.3%2.6% conv. - **whipped cream glue**18K/yr-49.3%2.6% conv. - **cream glue for crafts**14K/yr-47.2%2.5% conv. - **whipped clay**13K/yr-41.9%2.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/decoden-cream/search-terms)
## **Top decoden cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit**BoFUN**$10.01**4.6★62 rev](https://www.amazon.com/dp/B0G3KHXRDN) [2**BoFUN Decoden Cream Glue Clay Kit Whipped Cream Glue for Crafts DIY**BoFUN**$18.34**4.5★289 rev](https://www.amazon.com/dp/B0CR16VVWL) [3**24PCS 100g Cream Kit Fake Whipped Cream Glue Clay Summer Craft DIY Decorations Rainbow Themed Cream DIY Making Art Craft Kit for Handmade Phone Case Mirror Jewelry Accessories**DTGDASCF**$34.54**4.6★65 rev](https://www.amazon.com/dp/B0DY4KVL8N) [4**Cream Glue 3PCS White Whipped Cream Glue Kit (Each 100g) with 6PCS Piping Tip DIY Phone Case Kit for Decoration Craft Gift Fun for Birthday Christmas**ColoPlay**$14.22**4.2★123 rev](https://www.amazon.com/dp/B0DXPL3MR8) [5**Decoden Cream Large 9PCS Premium Texture Fake Whipped Cream Glue Deco Cream Decoden Kit Fake Icing Frosting Whipped Clay with Piping Bags for Crafts and DIY Projects (Pastel Set)**Decoden**$27.65**4.4★152 rev](https://www.amazon.com/dp/B0D9XPHXCV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**35oz Cream Glue White Whipped Cream Glue Kit with 12 Color Pigments 100 Piping Bags 23 Nozzles 1 Pack Tape and Silicone Spatula Used for Decorative Craftsmanship**TBTFW**$28.15**3 rev5mo ago](https://www.amazon.com/dp/B0G5Y694TF) [**Mesenymm Cream Glue 12 PCS 15ml Simulation Cream Glue Kit DIY Phone Case Kit with 18 PCS Piping Tip for Case Craft Party Birthday Gifts Mirror Jewelry Accessories**Mesenymm**$9.20**4 rev7mo ago](https://www.amazon.com/dp/B0G523VHGX) [**BoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit**BoFUN**$10.01**62 rev7mo ago](https://www.amazon.com/dp/B0G3KHXRDN) [**BoFUN Whipped Cream Glue Decoden Cream for DIY Crafts Phone Case Jewelry**BoFUN**$10.29**62 rev7mo ago](https://www.amazon.com/dp/B0G3LCWCNN) [**Cream Glue 12 PCS 50ml Simulation Cream Glue with 12 Piping Tip 4 Pack Random Decorating Accessories for DIY Phone Case Craft Party Birthday Gifts**LANGXINST**$19.66**27 rev11mo ago](https://www.amazon.com/dp/B0FH628ZJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BoFUN Pink Decoden Cream Glue with Charms Whipped Cream Glue Clay Kit**BoFUN**$10.01**4.6★**▲ 230%**](https://www.amazon.com/dp/B0G3KHXRDN) [**Mesenymm Cream Glue 12 PCS 15ml Simulation Cream Glue Kit DIY Phone Case Kit with 18 PCS Piping Tip for Case Craft Party Birthday Gifts Mirror Jewelry Accessories**Mesenymm**$9.20**5.0★**▲ 229%**](https://www.amazon.com/dp/B0G523VHGX) [**35oz Cream Glue White Whipped Cream Glue Kit with 12 Color Pigments 100 Piping Bags 23 Nozzles 1 Pack Tape and Silicone Spatula Used for Decorative Craftsmanship**TBTFW**$28.15**4.6★**▲ 166%**](https://www.amazon.com/dp/B0G5Y694TF) [**BoFUN Whipped Cream Glue Decoden Cream for DIY Crafts Phone Case Jewelry**BoFUN**$10.29**4.6★**▲ 47%**](https://www.amazon.com/dp/B0G3LCWCNN) [**Cream Glue 24PCS 50g Whipped Cream Glue Kit with 36PCS Piping Tip DIY Phone Case Kit for Decoration Craft for Birthday Christmas**ColoPlay**$30.15**4.2★**▲ 31%**](https://www.amazon.com/dp/B0DYDQTHCP)
**~~View all trending →~~**
## **What buyers say about decoden cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent variety”*
**Ease Of Use**12%
*“Ease of use”*
**Color**10%
*“the colors are vibrant”*
**Value For Money**8%
*“Definitely worth the price”*
**Adhesion/Stickiness**6%
*“it adhered perfectly”*
**Design-Overall**6%
*“Cute designs”*
**Fun/Entertainment Experience**5%
*“Adorable and fun variety”*
**Size-Overall**5%
*“Theyre the perfect size”*
**Soft Feel**2%
*“The cream has a smooth”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Size-Overall**12%
*“Smaller tubes,”*
**Advertised Vs Actual Product**8%
*“FALSE ADVERTISING”*
**Quality-Overall**7%
*“Total garbage”*
**Adhesion/Stickiness**6%
*“Difficult to glue”*
**Color**5%
*“colors arent as bright”*
**Ease Of Use**4%
*“It comes off easily”*
**Value For Money**4%
*“It is rather pricey for only 8 oz”*
**Thickness**3%
*“It comes out thick”*
**Durability**3%
*“Not sure of the durability”*
**Moist/Dry**2%
*“Takes a while to dry”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**17%
**Value For Money**7%
**Adhesion/Stickiness**6%
**Color**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Material Quality**2%
**Moist/Dry**2%
## **Common questions**
- **Is decoden cream profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 40 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the decoden cream niche?**
- 20 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in decoden cream?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- **When does demand for decoden cream peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the decoden cream niche?**
- Listings span $6.78–$34.54; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.
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