---
title: "Dark Angels 40k — $566K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/dark-angels-40k"
last_updated: "2026-08-09T17:03:56.381Z"
locale: en
meta:
description: "Niche score 42/100 · $566K/yr market · 287K searches/yr · $70.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $566K/yr market · 287K searches/yr · $70.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Angels 40k — $566K/yr Amazon US Niche (2026) - Flapen"
---
# **dark angels 40k**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 21Conversion 35Competition 33Returns 96Price range 22Avg price 86Brand share 0Review moat 94Quality gap 16
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****127.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$70.20**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$566K**
$566K/yr · 287K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$24.15–$361.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dark angels 40k is a $566K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark angels 40k market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$421K–$562K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#20,481**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**91**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Games Workshop60% - Warhammer36% - Starforged4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
15K10KSpike '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/dark-angels-40k/trend)
## **Top dark angels 40k search terms**
- **dark angels 40k**112K/yr-8.9%2.0% conv. - **warhammer 40k dark angels**54K/yr-9.2%1.5% conv. - **dark angels**37K/yr+1.2%1.6% conv. - **warhammer dark angels**21K/yr+2.7%1.1% conv. - **40k dark angels**13K/yr-6.6%1.1% conv. - **deathwing knights 40k**13K/yr-13.5%6.2% conv. - **lion el johnson 40k**14K/yr-24.5%4.0% conv. - **dark angels upgrade sprue**5K/yr+42.8%10.1% conv. - **deathwing terminators 40k**5K/yr-0.9%1.8% conv. - **deathwing**3K/yr-11.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/dark-angels-40k/search-terms)
## **Top dark angels 40k products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$28K10%$57K15%$85K20%$113K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warhammer 40k: Dark Angels Deathwing Knights**Games Workshop**$59.45**4.8★282 rev](https://www.amazon.com/dp/B0CVXNHD3P) [2**Warhammer Games Workshop 40 000 - Combat Patrol: Dark Angels (2024 Edition)**Warhammer**$138.80**4.8★200 rev](https://www.amazon.com/dp/B0CVXCZ5YL) [3**Warhammer 40 000: Dark Angels Lion ElJonson**Games Workshop**$61.35**4.8★302 rev](https://www.amazon.com/dp/B0CB1BFQCZ) [4**Games Workshop - Warhammer 40 000 - Dark Angels: Inner Circle Companions Black**Warhammer**$50.78**4.8★185 rev](https://www.amazon.com/dp/B0CVXNJHNP) [5**WARHAMMER 40K - Dark Angels - Upgrades and TRANSFERS**Games Workshop**$30.31**4.6★129 rev](https://www.amazon.com/dp/B0CVXPBW3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Warhammer 40 000: Dark Angels T Shirt (Forest 2XL)**Warhammer**$24.15**2 rev9mo ago](https://www.amazon.com/dp/B0FTTJZGLJ) [**Games Workshop - Warhammer 40 000 - Warhammer Heroes - Dark Angels (Display box of 8 random plastic model kit)**Warhammer**$88.46**12 rev1y ago](https://www.amazon.com/dp/B0FHJ5JK6V) [**Warhammer 40 000: Dark Angels - Battleforce: Inner Circle Task Force**Games Workshop**$361.87**11 rev1y ago](https://www.amazon.com/dp/B0DN1VXBYG) [**Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Dark Angels**Starforged**$39.91**200 rev2y ago](https://www.amazon.com/dp/B0D9JGR8ZN) [**Warhammer 40k - Codex Supplement V.10 Dark Angels**Warhammer**$33.11**147 rev2y ago](https://www.amazon.com/dp/1804573116)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Warhammer 40 000: Dark Angels T Shirt (Forest 2XL)**Warhammer**$24.15**5.0★**▲ 317%**](https://www.amazon.com/dp/B0FTTJZGLJ) [**Starforged Warhammer 40000 Chapter Hats Adeptus Mechanicus Blood Angels Baseball Peaked Cap Other -Dark Angels**Starforged**$39.91**4.7★**▲ 206%**](https://www.amazon.com/dp/B0D9JGR8ZN) [**Games Workshop - Warhammer 40 000 - Warhammer Heroes - Dark Angels (Display box of 8 random plastic model kit)**Warhammer**$88.46**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FHJ5JK6V) [**WARHAMMER 40K - Dark Angels - Upgrades and TRANSFERS**Games Workshop**$30.31**4.6★**▲ 15%**](https://www.amazon.com/dp/B0CVXPBW3P) [**Games Workshop - Warhammer 40 000 - Dark Angels: Inner Circle Companions Black**Warhammer**$50.78**4.8★**— 8%**](https://www.amazon.com/dp/B0CVXNJHNP)
**~~View all trending →~~**
## **What buyers say about dark angels 40k**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“contents are quite superb”*
**Design-Overall**21%
*“Really cool model”*
**Advertised Vs Actual Product**10%
*“Was great and as advertised”*
**Engraving/Paint/Sublimation**8%
*“Makes it a lot easier to paint with a normal brush”*
**Value For Money**8%
*“Good quick sale”*
**Material Quality**5%
*“Fantastic source material for our favorite secretive knights”*
**Durability**3%
*“Great Models, they just won't die on the tabletop”*
**Fun/Entertainment Experience**3%
*“Fun to build”*
**Assembly/Installation**3%
*“Great product, easy to assemble”*
**Soft Feel**2%
*“This shirt is soft”*
### **What buyers complain about **
**Value For Money**42%
*“Bad value”*
**Defective Material/Parts**8%
*“the contents were just a couple broken sprue parts”*
**Advertised Vs Actual Product**8%
*“Box advertised as new but the contents were just a couple broken sprue parts”*
**Mess Free**6%
*“Its easy to mess up”*
**Assembly/Installation**6%
*“Take your time assembling it”*
### **Top return reasons **
**Value For Money**22%
**Defective Material/Parts**20%
**Size-Overall**11%
**Advertised Vs Actual Product**11%
**Product Condition**8%
**Compatibility-Overall**8%
**Charging**5%
**Functionality-Overall**5%
**Material Quality**4%
**Assembly/Installation**3%
## **Common questions**
- **Is dark angels 40k profitable to sell on Amazon United States?**
- The niche generates $566K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dark angels 40k niche?**
- 3 brands and 91 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dark angels 40k?**
- Top complaints mined from reviews: Value For Money, Defective Material/Parts, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for dark angels 40k peak?**
- Demand peaks in Apr–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dark angels 40k niche?**
- Listings span $24.15–$361.87; the average listing price is $70.20 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.
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