---
title: "D Stevens Ribbon — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/d-stevens-ribbon"
last_updated: "2026-08-09T19:28:18.704Z"
locale: en
meta:
description: "Niche score 37/100 · $16K/yr market · 118K searches/yr · $36.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $16K/yr market · 118K searches/yr · $36.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "D Stevens Ribbon — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **d stevens ribbon**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 11Conversion 5Competition 75Returns 60Price range 91Avg price 95Brand share 4Review moat 98Quality gap 19
**Review moat**
**Incredible****30.84**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$36.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.76–$78.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 118K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, d stevens ribbon is a $16K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **d stevens ribbon market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$27K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#35,137**
- **Page quality**
- **0%**
- **Prime**
- **28%**
- **Sponsored**
- **40%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 95%
**Open market**
**0%**
- D. Stevens Fine Ribbon78% - Reliant Ribbon6% - HUIHUANG6% - LaRibbons5% - Datyiiha2% - MAYREEL2%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -28.0% search growth over the last 90 days.
8K6KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/d-stevens-ribbon/trend)
## **Top d stevens ribbon search terms**
- **d stevens ribbon**53K/yr-26.7%0.2% conv. - **d. stevens fine ribbon**23K/yr-28.7%0.1% conv. - **d stevens ribbon wired**11K/yr-42.6%0.5% conv. - **d stevens fine ribbons**6K/yr-15.6%0.2% conv. - **d stevens christmas ribbon**16K/yr+33.5%0.3% conv. - **d stevens ribbon wired christmas**6K/yr-34.5%0.0% conv. - **d stevens fine ribbon christmas**4K/yr-77.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/d-stevens-ribbon/search-terms)
## **Top d stevens ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4876%$9749%$1K12%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)13 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metallic Floral Ribbon - Silver/Gold - 1.5 x 10yds (D Stevens)**D. Stevens Fine Ribbon**$39.83**4.7★4 rev](https://www.amazon.com/dp/B0DHLSBMQR) [2**D. Stevens Fine Ribbon Patriotic Top Hat Garland Red White Blue Felt Embroidery 3.5 Inch Bow Shapes 5 Yards American Flag Design Crating**D. Stevens Fine Ribbon**$39.80**0.0★0 rev](https://www.amazon.com/dp/B0GLHWX1QL) [3**D. Stevens Fine Ribbon Americana Bow Garland Red White Blue Stars and Stripes Felt Embroidery 3.5 Inch Bows 5 Yards**D. Stevens Fine Ribbon**$36.69**0.0★0 rev](https://www.amazon.com/dp/B0GLJ68J55) [4**d. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor**D. Stevens Fine Ribbon**$42.84**0.0★0 rev](https://www.amazon.com/dp/B0H2N7LJVG) [5**Reliant Ribbon 93441W-810-10D Dupoine Regal Jewel Scroll Trim Embroidery Wired Edge Ribbon 4 Inch X 5 Yards Ivory**Reliant Ribbon**$48.82**4.1★39 rev](https://www.amazon.com/dp/B0845KQK3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**d. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor**D. Stevens Fine Ribbon**$42.84**0 rev1mo ago](https://www.amazon.com/dp/B0H2N7LJVG) [**d. Stevens Fine Ribbon 2.5 Inch x 10 Yards Patriotic Wired Ribbon Linen Americana Flag Stars Red White Blue Americana Ribbon for Wreaths Bows Gift Wrap Holiday Decor & 4th of July Decor**D. Stevens Fine Ribbon**$41.47**0 rev1mo ago](https://www.amazon.com/dp/B0H2N8WGNY) [**HUIHUANG Navy Blue and Red Dupioni Wired Ribbon with Striped Border 2.5 inch Reversible Patriotic Ribbon for 4th of July Memorial Day Bow Making Wreaths Crafts Gift Wrapping - Continuous 10 Yards**HUIHUANG**$17.87**46 rev3mo ago](https://www.amazon.com/dp/B0GTQ87VRX) [**Slub Dupion Ribbon w/Metallic Gold Back 2.5 x 10yd (d. Stevens Fine Ribbon) (Peacock Blue)**D. Stevens Fine Ribbon**$39.83**0 rev5mo ago](https://www.amazon.com/dp/B0GPFM3PNV) [**D. Stevens Fine Ribbon Patriotic Top Hat Garland Red White Blue Felt Embroidery 3.5 Inch Bow Shapes 5 Yards American Flag Design Crating**D. Stevens Fine Ribbon**$39.80**0 rev5mo ago](https://www.amazon.com/dp/B0GLHWX1QL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**d. Stevens Fine Ribbon 4 Inch x 5 Yards Wired Canvas Embroidered Stars Ribbon Navy Blue Center Red Stripe Patriotic Ribbon for Wreaths Bows and Holiday Decor**D. Stevens Fine Ribbon**$42.84**0.0★**▲ 976%**](https://www.amazon.com/dp/B0H2N7LJVG) [**d. Stevens Fine Ribbon 2.5 Inch x 10 Yards Patriotic Wired Ribbon Linen Americana Flag Stars Red White Blue Americana Ribbon for Wreaths Bows Gift Wrap Holiday Decor & 4th of July Decor**D. Stevens Fine Ribbon**$41.47**0.0★**▲ 959%**](https://www.amazon.com/dp/B0H2N8WGNY) [**HUIHUANG Navy Blue and Red Dupioni Wired Ribbon with Striped Border 2.5 inch Reversible Patriotic Ribbon for 4th of July Memorial Day Bow Making Wreaths Crafts Gift Wrapping - Continuous 10 Yards**HUIHUANG**$17.87**4.5★**▲ 959%**](https://www.amazon.com/dp/B0GTQ87VRX) [**Slub Dupion Ribbon w/Metallic Gold Back 2.5 x 10yd (d. Stevens Fine Ribbon) (Peacock Blue)**D. Stevens Fine Ribbon**$39.83**0.0★**▲ 926%**](https://www.amazon.com/dp/B0GPFM3PNV) [**LaRibbons Patriotic Wired Ribbon 2.5 Inch x 10 Yards Vintage Blue White Floral Ribbon for 4th of July Independence Day 250th Anniversary Wreath Decor**LaRibbons**$11.76**4.6★**▲ 914%**](https://www.amazon.com/dp/B0FQ55RCY9)
**~~View all trending →~~**
## **What buyers say about d stevens ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Great Quality Wired Ribbon”*
**Color**26%
*“Color gorgeous”*
**Strength**12%
*“Strong and sturdy”*
**Thickness**8%
*“This is not thin or floppy ribbon”*
**Embellishment/Embroidery Quality**4%
*“It shows up beautifully on my door wreath”*
**Upholstery/Fabric Quality**4%
*“Very nice, high quality fabric”*
**Value For Money**4%
*“Great price and value for a nice thick fabric”*
**Texture/Consistency-Overall**4%
*“Perfect texture”*
### **What buyers complain about **
**Color Fading/Discoloration**50%
*“Color fades in a month all my other ribbon held its color”*
**Smell**13%
*“It does have smell to it”*
### **Top return reasons **
**Color**45%
**Smell**14%
**Thickness**9%
**Stitch/Finish/Polish**7%
**Value For Money**5%
**Display Colors**5%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Weight Heavy**5%
**Print Quality**2%
## **Common questions**
- **Is d stevens ribbon profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 25 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the d stevens ribbon niche?**
- 6 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in d stevens ribbon?**
- Top complaints mined from reviews: Color Fading/Discoloration, Smell. The return rate is 2.6%.
- **What does it cost to enter the d stevens ribbon niche?**
- Listings span $11.76–$78.64; the average listing price is $36.09 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.
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