---
title: "Search terms — cutting mat - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cutting-mat/search-terms"
last_updated: "2026-08-09T22:02:04.965Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.7M/yr market · 2.2M searches/yr · $22.42 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.7M/yr market · 2.2M searches/yr · $22.42 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cutting mat - Flapen"
---

# **cutting mat**

**Worth a look**

Shows a $2.7M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 96Growth 22Conversion 63Competition 42Returns 86Price range 81Avg price 94Brand share 37Review moat 23Quality gap 19

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 2.2M searches

**Avg price**

**Great****$22.42**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$5.71–$57.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,108.35**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms