---
title: "Cutting Machine — $978K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cutting-machine"
last_updated: "2026-08-09T14:43:53.807Z"
locale: en
meta:
description: "Niche score 38/100 · $978K/yr market · 413K searches/yr · $257.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $978K/yr market · 413K searches/yr · $257.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cutting Machine — $978K/yr Amazon US Niche (2026) - Flapen"
---
# **cutting machine**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 17Conversion 12Competition 53Returns 44Price range 16Avg price 37Brand share 3Review moat 61Quality gap 45
**Market size**
**Great****$978K**
$978K/yr · 413K searches
**Review moat**
**Good****1,073.15**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$257.02**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$10.02–$527.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cutting machine is a $978K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutting machine market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$771K–$1.0M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **81%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**0%**
- Silhouette America86% - Cricut5% - Cameo4% - SOULMEET2% - Brillo1% - Zoom Precision1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cutting-machine/trend)
## **Top cutting machine search terms**
- **cameo 5**162K/yr-12.7%0.3% conv. - **cameo**141K/yr-13.4%1.2% conv. - **cameo 4**82K/yr-22.2%0.2% conv. - **cameo 3**9K/yr-27.0%0.1% conv. - **cameo 5 plus**11K/yr-30.8%0.5% conv. - **cameo 5 pro**6K/yr-40.5%0.4% conv. - **cameo cutter**3K/yr+15.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cutting-machine/search-terms)
## **Top cutting machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$49K10%$98K15%$147K20%$196K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink**Silhouette America**$275.10**4.4★555 rev](https://www.amazon.com/dp/B0FQF9XKVZ) [2**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara**Silhouette America**$284.86**4.4★276 rev](https://www.amazon.com/dp/B0FQFT5JBB) [3**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible**Silhouette America**$346.77**4.4★276 rev](https://www.amazon.com/dp/B082BG96W1) [4**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Matte Black (Deluxe Bundle)**Silhouette America**$367.39**4.3★605 rev](https://www.amazon.com/dp/B0859NRZNL) [5**Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)**Silhouette America**$164.42**4.4★275 rev](https://www.amazon.com/dp/B081Z74FDX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silhouette Cameo 5 Alpha Plus - 15 Craft & Vinyl Cutter Machine with Automatic Blade Fast Sketch Mode & 4-Point Registration - Includes Studio Software & 100 Designs 1-Month Subscription - Black**Silhouette America**$393.62**935 rev7mo ago](https://www.amazon.com/dp/B0G6787NQW) [**Silhouette America Cameo 5 Alpha () Smart Cutting Machine Bianco Carrara (Deluxe Bundle) - Includes Studio Software 36 Vinyl Rolls PixScan Mat Tool Kit & 25 Free Designs for DIY**Silhouette America**$372.11**276 rev7mo ago](https://www.amazon.com/dp/B0G4XM4Q66) [**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY**Silhouette America**$328.05**1 rev7mo ago](https://www.amazon.com/dp/B0G3YMPYDW) [**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat- Vinyl Paper & Fabric Compatible - Matte Pink**Silhouette America**$275.10**555 rev8mo ago](https://www.amazon.com/dp/B0FQF9XKVZ) [**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine for Print & Cut - Quiet Operation with AutoBlade Studio Software Cutting Mat Vinyl Paper & Fabric Compatible - Bianco Carrara**Silhouette America**$284.86**276 rev8mo ago](https://www.amazon.com/dp/B0FQFT5JBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silhouette America Cameo-4-White Color Laser Printer 25.2 x 10.9 oz 9.2 White Edition (Renewed)**Silhouette America**$164.42**4.4★**▲ 224%**](https://www.amazon.com/dp/B081Z74FDX) [**SOULMEET Cameo Sunflower Heart Locket Necklace That Holds 2 Picture Sterling Silver Heart Shaped Picture Locket Necklace to Keep Someone Near to You**SOULMEET**$53.02**4.6★**▲ 220%**](https://www.amazon.com/dp/B07Y4QPGX5) [**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Bianco Carrara (Starter Bundle) - Includes Studio Software 24 Oracal Vinyl Rolls Tool Kit & 25 Free Designs for DIY - ES Mat Compatible**Silhouette America**$346.77**4.4★**▲ 178%**](https://www.amazon.com/dp/B082BG96W1) [**Silhouette America Portrait 4 Vinyl Cutting Machine Starter Bundle - 9 Precision Cutter with Designer Edition Software 24 Sheets Oracle Vinyl Tool Kit & 25 Free Designs - Electric Tool Compatible**Silhouette America**$216.40**4.4★**▲ 168%**](https://www.amazon.com/dp/B0G2MYVSKH) [**Silhouette America Cameo 5 Alpha () - Smart Cutting Machine Classic White (Starter Bundle) - Includes Designer Edition Software 24 Oracal Vinyl Sheets Tool Kit & 25 Free Designs for DIY**Silhouette America**$341.02**4.4★**▲ 148%**](https://www.amazon.com/dp/B07YVNTHB2)
**~~View all trending →~~**
## **What buyers say about cutting machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality”*
**Ease Of Cleaning**13%
*“Efficient cleans well”*
**Ease Of Use**11%
*“it seems pretty easy to learn”*
**Advertised Vs Actual Product**8%
*“Seems as advertised”*
**Value For Money**7%
*“Worth every penny”*
**Product Condition**4%
*“they still look brand new”*
**Fun/Entertainment Experience**4%
*“Hours of fun”*
**Efficiency**3%
*“Does super job”*
**Assembly/Installation**3%
*“Easy to set up”*
**Noise Level**2%
*“Love the quietness”*
### **What buyers complain about **
**Software/Application**19%
*“their software for this machine sucks”*
**Instructions/User Manual/Troubleshooting**15%
*“I wish the instructions were more clear”*
**Connectivity-Overall**14%
*“it never connect”*
**Functionality-Overall**11%
*“Doesn't work”*
**Product Condition**7%
*“Unfortunately my cricut came used”*
**Adhesion/Stickiness**4%
*“Piece of junk shouldve stick with cricut”*
**Value For Money**4%
*“Comet and/or SOS are much cheaper”*
**Ease Of Use**3%
*“it just feels like such an unnecessary inconvenience”*
**Add-Ons/Attachments**2%
*“The accessories were missing”*
**Defective Material/Parts**2%
*“i recieved it broken”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**9%
**Connectivity-Overall**9%
**Defective Material/Parts**9%
**Value For Money**8%
**Software/Application**8%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Ease Of Use**5%
**Compatibility-Overall**4%
## **Common questions**
- **Is cutting machine profitable to sell on Amazon United States?**
- The niche generates $978K/yr across 26 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cutting machine niche?**
- 6 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in cutting machine?**
- Top complaints mined from reviews: Software/Application, Instructions/User Manual/Troubleshooting, Connectivity-Overall. The return rate is 3.5%.
- **When does demand for cutting machine peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the cutting machine niche?**
- Listings span $10.02–$527.42; the average listing price is $257.02 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.
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