---
title: "Custom Diamond Painting — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/custom-diamond-painting"
last_updated: "2026-08-09T21:14:08.085Z"
locale: en
meta:
description: "Niche score 42/100 · $160K/yr market · 514K searches/yr · $11.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $160K/yr market · 514K searches/yr · $11.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Custom Diamond Painting — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **custom diamond painting**
**Skip it**
Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 13Conversion 35Competition 23Returns 100Price range 22Avg price 43Brand share 49Review moat 42Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,268.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$160K**
$160K/yr · 514K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$6.91–$17.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, custom diamond painting is a $160K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **custom diamond painting market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$45K–$56K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#600**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**17%**
- UM UPMALL31% - Mougins18% - Bemaystar11% - Caydo8% - Rainsar8% - DPDP7% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/custom-diamond-painting/trend)
## **Top custom diamond painting search terms**
- **custom diamond painting**175K/yr-29.5%1.0% conv. - **custom diamond art**95K/yr-12.9%1.3% conv. - **personalized diamond art**38K/yr-26.5%1.7% conv. - **custom diamond art from photo**39K/yr-31.8%1.5% conv. - **diamond art custom**22K/yr-24.0%1.2% conv. - **custom diamond painting from photo**18K/yr-27.0%0.9% conv. - **customized diamond art**18K/yr-27.2%1.4% conv. - **personalized diamond art from photo**15K/yr-0.5%1.4% conv. - **diamond art custom photo**16K/yr-23.7%1.1% conv. - **diamond painting custom**13K/yr-32.1%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/custom-diamond-painting/search-terms)
## **Top custom diamond painting products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UM UPMALL Custom Diamond Art Painting Kits for Adults - 5D Full Drill Personalized Diamond Art with Photo Customized Your Own Picture Diamond Art Painting for Home Decor - Round Drill 12x12in/30x30cm**UM UPMALL**$9.26**4.2★6,935 rev](https://www.amazon.com/dp/B0CY5JJXMV) [2**Mougins 5D Custom Diamond Art Painting DIY Personalized Diamond Art Photo Custom Your Own Picture Painting by Diamond Pictures Kits Paint by Numbers for Adults**Mougins**$6.91**4.3★6,491 rev](https://www.amazon.com/dp/B08YV21W65) [3**Rainsar Custom Diamond Art Painting 5D DIY Diamond Art Kit for Adults Personalized Art Painting from Photo Create Your Own Pictures Diamonds Kit for Home Decor - 11.7x15.8inch/30x40cm**Rainsar**$16.06**4.4★1,005 rev](https://www.amazon.com/dp/B0CZNGNZ8L) [4**Bemaystar Custom Diamond Art Painting - Personalized Diamond Art for Adults Customized Diamond Art Accessories with Photo DIY Home Decor Full Drill - Round Drill 12x12inch/30x30cm**Bemaystar**$8.89**4.3★2,842 rev](https://www.amazon.com/dp/B0CW696DCC) [5**DPDP Custom Diamond Art Painting Kits for Adults - Personalized Diamond Art with Name Customized Diamond Art Painting Private Custom Your Own Picture - Round/Square Drill (11.8x11.8inch/30x30cm)**DPDP**$11.30**4.3★1,709 rev](https://www.amazon.com/dp/B0CWKHGVZD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ssedltbc Custom Diamond Painting Kit Personalized Diamond Art from Photo**Ssedltbc**$7.54**31 rev2mo ago](https://www.amazon.com/dp/B0GYVQ5XD4) [**JIOJOG Custom Diamond Art Painting for Adults Personalized Diamond Photo Art Full Drill Create Your Own Diamond Pictures Kits for Home Decor and Gifts 11.811.8in/3030cm**JIOJOG**$9.78**37 rev2mo ago](https://www.amazon.com/dp/B0GXDH6HF3) [**JIOJOG Custom Diamond Art Painting for Adults DIY 5D Personalized Diamond Art Kits Create Your Own Diamond-Art Photo for Home Decor and Gifts 11.7x11.7inch/30x30cm**JIOJOG**$9.69**36 rev3mo ago](https://www.amazon.com/dp/B0GTVC35HQ) [**YUYUGO Custom Diamond Art Painting Kits for Adults - Personalized Diamond Photo Full Drill Create Your Own Picture Diamonds Art DIY Gifts for Home Wall Decor (11.8x11.8inch/30x30cm)**YUYUGO**$9.35**52 rev3mo ago](https://www.amazon.com/dp/B0GT49XDYJ) [**Caydo 3 Pack Quick Custom Diamond Painting with Design App - Create Personalized Diamond Art from Photo Includes 30 000PCS Diamonds (56 Colors) A3 Canvases & Full Tools |No Long Wait**Caydo**$16.98**49 rev10mo ago](https://www.amazon.com/dp/B0FDFFJQWL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JIOJOG Custom Diamond Art Painting for Adults Personalized Diamond Photo Art Full Drill Create Your Own Diamond Pictures Kits for Home Decor and Gifts 11.811.8in/3030cm**JIOJOG**$9.78**4.6★**▲ 336%**](https://www.amazon.com/dp/B0GXDH6HF3) [**Ssedltbc Custom Diamond Painting Kit Personalized Diamond Art from Photo**Ssedltbc**$7.54**3.8★**▲ 336%**](https://www.amazon.com/dp/B0GYVQ5XD4) [**JIOJOG Custom Diamond Art Painting for Adults DIY 5D Personalized Diamond Art Kits Create Your Own Diamond-Art Photo for Home Decor and Gifts 11.7x11.7inch/30x30cm**JIOJOG**$9.69**4.8★**▲ 328%**](https://www.amazon.com/dp/B0GTVC35HQ) [**YUYUGO Custom Diamond Art Painting Kits for Adults - Personalized Diamond Photo Full Drill Create Your Own Picture Diamonds Art DIY Gifts for Home Wall Decor (11.8x11.8inch/30x30cm)**YUYUGO**$9.35**4.6★**▲ 297%**](https://www.amazon.com/dp/B0GT49XDYJ) [**Bemaystar Custom Diamond Art Painting - Personalized Diamond Art for Adults Customized Diamond Art Accessories with Photo DIY Home Decor Full Drill - Round Drill 12x16 Inch/30x40cm**Bemaystar**$16.77**4.3★**▲ 154%**](https://www.amazon.com/dp/B0CW69JZ9H)
**~~View all trending →~~**
## **What buyers say about custom diamond painting**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing quality”*
**Advertised Vs Actual Product**12%
*“Looks just like the picture”*
**Image/Picture Clarity**12%
*“Nice picture”*
**Value For Money**8%
*“Reasonably priced”*
**Color**8%
*“True to color”*
**Gifting Purpose**7%
*“Amazing gift”*
**Fun/Entertainment Experience**4%
*“Good Entertainment”*
**Design-Overall**4%
*“Custom design came great”*
**Print Quality**3%
*“This print is gorgeous”*
**Size-Overall**3%
*“The right size”*
### **What buyers complain about **
**Color**41%
*“Too much pink”*
**Quality-Overall**10%
*“poor quality, wrong sizing”*
**Advertised Vs Actual Product**10%
*“Inaccurate Size in description”*
**Display Colors**7%
*“colors are off”*
**Adhesion/Stickiness**5%
*“Had a lot of trouble with the glue”*
**Print Quality**4%
*“This was fun-but the print is so small I had to use the photo to id which Diamond art”*
**Value For Money**3%
*“Not really free”*
**Size-Overall**3%
*“It was VERY small”*
**Ease Of Use**2%
*“still can't use it”*
**Paint Quality**2%
*“I kept in mind diamond paintings wont be perfect”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Functionality-Overall**16%
**Print Quality**11%
**Software/Application**11%
**Color**11%
**Size-Overall**8%
**Instructions/User Manual/Troubleshooting**8%
**Quality-Overall**5%
**Ease Of Use**5%
**Defective Material/Parts**3%
## **Common questions**
- **Is custom diamond painting profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 15 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the custom diamond painting niche?**
- 12 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in custom diamond painting?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- **When does demand for custom diamond painting peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the custom diamond painting niche?**
- Listings span $6.91–$17.33; the average listing price is $11.15 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.
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