---
title: "Search terms — cross stitch supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-supplies/search-terms"
last_updated: "2026-08-09T16:22:29.014Z"
locale: en
meta:
  description: "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cross stitch supplies - Flapen"
---

# **cross stitch supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 13Conversion 29Competition 89Returns 87Price range 79Avg price 75Brand share 96Review moat 27Quality gap 52

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$3.51–$59.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$242K**

$242K/yr · 706K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,784.55**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms