---
title: "Cross Stitch Supplies — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-supplies"
last_updated: "2026-08-09T20:04:30.595Z"
locale: en
meta:
description: "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $242K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cross Stitch Supplies — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **cross stitch supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 13Conversion 29Competition 89Returns 87Price range 79Avg price 75Brand share 96Review moat 27Quality gap 52
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.51–$59.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$242K**
$242K/yr · 706K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,784.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cross stitch supplies is a $242K/yr Amazon United States market (706K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cross stitch supplies market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$301K–$376K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**30%**
Top 20: 73%
**Top-5 click share**
**26%**
Top 20: 68%
**Open market**
**66%**
- Caydo9% - Dritz8% - BYMORE5% - MUZHI5% - XLSFPY5% - Mudder4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
20K15KPrime Day '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-supplies/trend)
## **Top cross stitch supplies search terms**
- **cross stitch supplies**530K/yr-25.4%2.3% conv. - **cross stitch accessories**79K/yr-21.5%1.5% conv. - **counted cross stitch supplies**26K/yr-15.6%1.8% conv. - **cross stitch accessories and supplies**19K/yr-12.1%1.7% conv. - **cross stitch supplies and accessories**24K/yr-30.0%1.8% conv. - **crossstitch accessories and supplies**7K/yr+66.5%1.6% conv. - **cross stitch tools**14K/yr-24.9%1.1% conv. - **cross stitching supplies**8K/yr-1.4%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-supplies/search-terms)
## **Top cross stitch supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**4.7★85 rev](https://www.amazon.com/dp/B0G612WSJB) [2**Caydo 6 Pieces Embroidery Hoops 3 Inch to 10 Inch Cross Stitch Hoop Small Embroidery Hoop with 16 Pieces Needles for Embroidery Punch Needle Craft Sewing and Ornaments**Caydo**$5.72**4.6★1,013 rev](https://www.amazon.com/dp/B0CHB11F32) [3**BYMORE 262 Pack Embroidery Thread Floss Kit Including 200 Colors 8 M/Pcs Cross Stitch Sewing Thread with Floss Bins and 62 Pcs Cross Stitch Tool 4-Tier Transparent Storage Box**BYMORE**$27.92**4.6★2,683 rev](https://www.amazon.com/dp/B07WD3VTTD) [4**MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)**MUZHI**$5.45**4.7★3,645 rev](https://www.amazon.com/dp/B07VCK2L9J) [5**Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**XLSFPY**$6.07**4.7★6,811 rev](https://www.amazon.com/dp/B07YFBRZ3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**85 rev7mo ago](https://www.amazon.com/dp/B0G612WSJB) [**Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching**FTEVEN**$5.38**448 rev1y ago](https://www.amazon.com/dp/B0FCS25ZKH) [**2 Pack Adjustable Wooden Embroidery Stands for Cross Stitch Tabletop Hoop Holder with 2 Sizes Rods Tapestry Needlepoint Lap Natural Wood Frame for Sewing & Quilting Perfect Gift for Womens Birthday**wdbg**$23.36**45 rev1y ago](https://www.amazon.com/dp/B0F6N2N56X) [**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**1,098 rev1y ago](https://www.amazon.com/dp/B0F246VM4X) [**Lokunn Floss Organizer Embroidery 50 Positions Thread Organizers for Sewing and Cross Stitch Embroidery Thread Plastic & Non-Woven Fabric Purple Comes with 15 Sticky Notes**LOKUNN**$9.88**128 rev2y ago](https://www.amazon.com/dp/B0D7BSXMQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)**The Quilted Bear**$7.59**4.9★**▲ 283%**](https://www.amazon.com/dp/B0FPR17GSM) [**Dritz Magnet Board & Ruler 8 x 10 - Pattern Holder for Cross Stitch Needlework Knitting & Crochet - Includes 2-in-1 Magnetic Ruler & 3 Magnetic Place Markers**Dritz**$9.09**4.7★**▲ 253%**](https://www.amazon.com/dp/B0G612WSJB) [**Caydo 6 Pieces Aida Cloth 14 Count White Cross Stitch Fabric for Craft Embroidery Handmade Needlework DIY Handicrafts 12 by 18-Inch**Caydo**$7.91**4.6★**▲ 181%**](https://www.amazon.com/dp/B0BRK6L377) [**Fteven 30PCS Cross Stitch Needles Size 24 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching**FTEVEN**$5.38**4.4★**▲ 122%**](https://www.amazon.com/dp/B0FCS25ZKH) [**BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)**BEADNOVA**$3.51**4.3★**▲ 91%**](https://www.amazon.com/dp/B09B97BD47)
**~~View all trending →~~**
## **What buyers say about cross stitch supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Perfect tool”*
**Brightness/Shine/Glow**10%
*“Great light”*
**Ease Of Use**9%
*“Makes life easier”*
**Value For Money**8%
*“Money well spent”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Color**7%
*“Colors are pretty”*
**Stitch/Finish/Polish**4%
*“Perfect for cross stitching”*
**Size-Overall**4%
*“Good fit and adjustable”*
**Strength**3%
*“Sturdy pen, good material”*
**Efficiency**3%
*“Effective”*
### **What buyers complain about **
**Quality-Overall**10%
*“This just was not the level of quality I had hoped for”*
**Size-Overall**9%
*“big”*
**Durability**6%
*“Don't last”*
**Functionality-Overall**4%
*“limited in functionality”*
**Material Quality**4%
*“Flimsy materials beware”*
**Color**4%
*“Secondly the color was not what I thought it was going to be”*
**Strength**4%
*“Too flimsy”*
**Instructions/User Manual/Troubleshooting**4%
*“No manual book”*
**Ease Of Use**3%
*“hard to tighten”*
**Magnetic Strength/Adsorption**3%
*“Magnets too weak”*
### **Top return reasons **
**Size-Overall**24%
**Material Quality**10%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Brightness/Shine/Glow**6%
**Value For Money**5%
**Color**5%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Comfort-Overall**2%
## **Common questions**
- **Is cross stitch supplies profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 65 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the cross stitch supplies niche?**
- 59 brands and 86 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in cross stitch supplies?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.4%.
- **When does demand for cross stitch supplies peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cross stitch supplies niche?**
- Listings span $3.51–$59.86; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 3,785 reviews — the moat a new listing must climb.
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