---
title: "Cross Stitch Fabric — $235K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-fabric"
last_updated: "2026-08-09T17:28:43.930Z"
locale: en
meta:
description: "Niche score 45/100 · $235K/yr market · 548K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $235K/yr market · 548K searches/yr · $11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cross Stitch Fabric — $235K/yr Amazon US Niche (2026) - Flapen"
---
# **cross stitch fabric**
**Skip it**
Soft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 19Conversion 49Competition 42Returns 80Price range 49Avg price 42Brand share 49Review moat 65Quality gap 33
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****904.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.17–$24.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$235K**
$235K/yr · 548K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cross stitch fabric is a $235K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cross stitch fabric market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$221K–$277K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 96%
**Open market**
**18%**
- MYFAMIREA37% - Similane12% - Caydo12% - Donmon8% - Nitelemn7% - Design Works Crafts6% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-fabric/trend)
## **Top cross stitch fabric search terms**
- **aida**112K/yr+13.7%0.1% conv. - **cross stitch fabric**153K/yr-21.1%4.1% conv. - **aida cloth 14 count**90K/yr-21.6%4.6% conv. - **aida cloth**62K/yr-13.6%2.8% conv. - **14 count aida cloth**30K/yr-33.2%5.1% conv. - **14 count aida cloth cross stitch fabric**5K/yr+127.9%5.7% conv. - **aida fabric for cross stitch**5K/yr+20.2%3.9% conv. - **14 ct aida cross stitch fabric**9K/yr+2.3%4.2% conv. - **cross stitch canvas**11K/yr-32.1%2.3% conv. - **cross stitch fabric 14 count**11K/yr-25.7%3.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cross-stitch-fabric/search-terms)
## **Top cross stitch fabric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$35K20%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cross Stitch Aida Fabric 14 Count 59 by 39 Inch Large Size Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration**MYFAMIREA**$14.11**4.7★1,098 rev](https://www.amazon.com/dp/B08BN8LNS1) [2**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**4.7★1,098 rev](https://www.amazon.com/dp/B0F246VM4X) [3**Similane 6 Pieces Aida Cloth 14 Count Cross Stitch Fabric White 12 by 18-Inch**Similane**$7.74**4.5★4,831 rev](https://www.amazon.com/dp/B07JPL5NYX) [4**10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)**Nitelemn**$5.17**4.6★122 rev](https://www.amazon.com/dp/B0DYSL4LK7) [5**Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT Off White)**Donmon**$13.33**4.6★1,147 rev](https://www.amazon.com/dp/B09LC7RLFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)**Caydo**$9.19**11 rev3mo ago](https://www.amazon.com/dp/B0GTQD5WK1) [**Cross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige**MYFAMIREA**$10.48**1,098 rev9mo ago](https://www.amazon.com/dp/B0FSL23VCH) [**6 Pcs Cross Stitch Fabric 14 Count White Embroidery Fabric Cloth Cross Stitch Cloth Supplies for DIY Handicrafts Needlework Embroidery Decoration Crafts (12 by 18-Inch)**ZXIIXZ**$6.61**37 rev1y ago](https://www.amazon.com/dp/B0FC27Y5DF) [**6 PCS Cross Stitch Aida Fabric 14 Count 18 by 12 Inch Classic Reserve Cross Stitch Aida Cloth for Home DIY Embroidery Decoration White**MYFAMIREA**$7.70**1,098 rev1y ago](https://www.amazon.com/dp/B0F246VM4X) [**10 PCS White Aida Cloth 14 Count Cross Stitch Fabric (5.95.9 Inch)**Nitelemn**$5.17**122 rev1y ago](https://www.amazon.com/dp/B0DYSL4LK7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cross Stitch Fabric 14 Count Aida Cloth 28 x 19 Inch Large Size Classic Reserve Cross Stitch Supplies Embroidery Fabric for Home DIY Craft Decoration Handmade Light Beige**MYFAMIREA**$10.48**4.7★**▲ 344%**](https://www.amazon.com/dp/B0FSL23VCH) [**Caydo 6 PCS Aida Cloth 14 Count with Washable Grid Lines for Home DIY Embroidery Decoration Classic White Cross Stitch Fabric for Cross Stitch and Needlework (12 by 18 Inch)**Caydo**$9.19**3.8★**▲ 340%**](https://www.amazon.com/dp/B0GTQD5WK1) [**PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural**PEASUG**$10.45**4.5★**▲ 183%**](https://www.amazon.com/dp/B0DS1NSTLZ) [**14 Count Aida Fabric Pre-Cut for Counted Cross Stitch - White**Design Works Crafts**$6.45**4.8★**▲ 87%**](https://www.amazon.com/dp/B07W6YGQ9T) [**Aida Cloth 14 Count Cross Stitch Fabric 1928inch (14CT White)**Donmon**$9.83**4.6★**▲ 58%**](https://www.amazon.com/dp/B09LC2PC3T)
**~~View all trending →~~**
## **What buyers say about cross stitch fabric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Well made 14 ct”*
**Stitch/Finish/Polish**12%
*“Great for cross stitch”*
**Upholstery/Fabric Quality**11%
*“Good fabric”*
**Material Quality**10%
*“Good material”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**9%
*“Good value for the money”*
**Size-Overall**8%
*“Perfect size”*
**Color**4%
*“Beautiful colors”*
**Ease Of Use**3%
*“So convenient”*
**Soft Feel**2%
*“Love the colors and the softness”*
### **What buyers complain about **
**Quality-Overall**13%
*“Very disappointed and surprised this made it past DMC's quality control inspection”*
**Hard Feel**11%
*“it still wasn't soft”*
**Stitch/Finish/Polish**9%
*“Grid line issues, stitchers beware”*
**Size-Overall**8%
*“or realized the size was wrong”*
**Upholstery/Fabric Quality**7%
*“Extremely thin fabric”*
**Material Quality**6%
*“however it definitely is not cotton”*
**Value For Money**4%
*“Not a good value”*
**Washability**4%
*“A bit softer after washing”*
**Thickness**3%
*“It feels thicker”*
**Color**3%
*“It is whiter than the hat”*
### **Top return reasons **
**Material Quality**42%
**Size-Overall**15%
**Color**10%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Thin**4%
**Quality-Overall**3%
**Stitch/Finish/Polish**2%
**Thickness**2%
**Display Colors**1%
## **Common questions**
- **Is cross stitch fabric profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cross stitch fabric niche?**
- 16 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in cross stitch fabric?**
- Top complaints mined from reviews: Quality-Overall, Hard Feel, Stitch/Finish/Polish. The return rate is 1.8%.
- **When does demand for cross stitch fabric peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cross stitch fabric niche?**
- Listings span $5.17–$24.32; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.
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