---
title: "Trend — cross charms - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cross-charms/trend"
last_updated: "2026-08-09T21:53:48.219Z"
locale: en
meta:
  description: "Niche score 50/100 · $188K/yr market · 676K searches/yr · $12.56 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $188K/yr market · 676K searches/yr · $12.56 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cross charms - Flapen"
---

# **cross charms**

**Worth a look**

Shows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.

Market size 38Growth 22Conversion 28Competition 73Returns 67Price range 78Avg price 55Brand share 82Review moat 63Quality gap 25

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.42–$49.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****963.79**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.56**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$188K**

$188K/yr · 676K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend