---
title: "Cross Charms — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cross-charms"
last_updated: "2026-08-09T14:46:06.845Z"
locale: en
meta:
description: "Niche score 50/100 · $188K/yr market · 676K searches/yr · $12.56 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $188K/yr market · 676K searches/yr · $12.56 avg price. Soft demand (-5.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cross Charms — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **cross charms**
**Worth a look**
Shows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.
Market size 38Growth 22Conversion 28Competition 73Returns 67Price range 78Avg price 55Brand share 82Review moat 63Quality gap 25
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.42–$49.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****963.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.56**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$188K**
$188K/yr · 676K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cross charms is a $188K/yr Amazon United States market (676K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cross charms market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$157K–$188K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**53%**
Top 20: 88%
**Top-5 click share**
**41%**
Top 20: 76%
**Open market**
**41%**
- PAVOI17% - Poxtex11% - YETOOME9% - WOCRAFT8% - stino7% - Nuenen6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -5.9% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cross-charms/trend)
## **Top cross charms search terms**
- **cross charms**175K/yr-8.1%1.3% conv. - **cross charm**91K/yr-7.0%0.6% conv. - **cross charms for jewelry making**68K/yr-7.2%1.6% conv. - **christian charms**56K/yr-5.5%0.6% conv. - **christian charms for jewelry making**35K/yr-17.6%0.8% conv. - **religious charms**29K/yr+0.2%0.7% conv. - **gold cross charm**32K/yr-7.5%0.5% conv. - **crosses for jewelry making**27K/yr+8.1%1.0% conv. - **cross charms for bracelets**30K/yr-7.6%0.7% conv. - **religious charms for jewelry making**19K/yr+11.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cross-charms/search-terms)
## **Top cross charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAVOI Cross Pendant Necklace for Women 14K Gold Plated Yellow Gold Y**PAVOI**$13.74**4.4★6,821 rev](https://www.amazon.com/dp/B07QTJ1WWL) [2**Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts**Poxtex**$10.41**4.5★1,140 rev](https://www.amazon.com/dp/B0CMQDV645) [3**YETOOME 60 Pcs Antique Silver Cross Charms Alloy Crucifix Pendant Connector for Bracelet Earrings Necklace Jewelry Making (15 Styles)**YETOOME**$7.39**4.8★361 rev](https://www.amazon.com/dp/B0CYSS392G) [4**stino 10Pcs Stainless Steel Cross Charms for Jewelry Making (Small)**stino**$9.93**4.9★19 rev](https://www.amazon.com/dp/B0GHY6LQFZ) [5**WOCRAFT 100pcs Cross Charms for Jewelry Making Assorted Jewelry Bangle Bracelet Charms Wholesale Mixed Bulk Metal Earring Charms for DIY Necklace Keychain Craft Supplies (SN910)**WOCRAFT**$7.96**4.7★271 rev](https://www.amazon.com/dp/B0DK6YWGYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VioraWhite 1 Set 1 Set 346 Pcs DIY Bible Charm Bookmarks Making Kit Gold Bible Charms Chains Lobster Clasps & Tools Christian Religious Craft for Church Activities Faith Baptism Gift (Basic Style)**VioraWhite**$24.77**5 rev3mo ago](https://www.amazon.com/dp/B0GTYSSCPK) [**stino 10Pcs Stainless Steel Cross Charms for Jewelry Making (Small)**stino**$9.93**19 rev5mo ago](https://www.amazon.com/dp/B0GHY6LQFZ) [**LERBOU 120pcs Cross Nail Charms Y2K 3D Cross Gold Nail Charms and Gems Kit Gold Charms for Nails Art Pearls Diamond Nail Studs and Rhinestones for Women Girl DIY Craft Manicures Accessories**LERBOU**$8.93**5 rev6mo ago](https://www.amazon.com/dp/B0G7GYY45V) [**Cheriswelry 10Pcs Cross Charms 18K Gold Plated Flat Round Enamel Alloy Pendants Vintage Crucifix Cross Hang Ornament 18x13.5x2mm for DIY Bracelet Necklace Earring Jewelry Making**Cheriswelry**$12.72**23 rev7mo ago](https://www.amazon.com/dp/B0G3TM5VP3) [**Incinkod 60 Pcs Cross Charms for Jewelry Making Religious Cross Beads for Bracelets Crosses for Jewelry Making Bracelets Necklaces DIY Crafts (Gold Silver)**Incinkod**$6.42**74 rev10mo ago](https://www.amazon.com/dp/B0FPCPKVD8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VioraWhite 1 Set 1 Set 346 Pcs DIY Bible Charm Bookmarks Making Kit Gold Bible Charms Chains Lobster Clasps & Tools Christian Religious Craft for Church Activities Faith Baptism Gift (Basic Style)**VioraWhite**$24.77**4.8★**▲ 208%**](https://www.amazon.com/dp/B0GTYSSCPK) [**LERBOU 120pcs Cross Nail Charms Y2K 3D Cross Gold Nail Charms and Gems Kit Gold Charms for Nails Art Pearls Diamond Nail Studs and Rhinestones for Women Girl DIY Craft Manicures Accessories**LERBOU**$8.93**4.2★**▲ 179%**](https://www.amazon.com/dp/B0G7GYY45V) [**stino 10Pcs Stainless Steel Cross Charms for Jewelry Making (Small)**stino**$9.93**4.9★**▲ 147%**](https://www.amazon.com/dp/B0GHY6LQFZ) [**PAVOI Cross Pendant Necklace for Women 14K Gold Plated Yellow Gold Y**PAVOI**$13.74**4.4★**▲ 134%**](https://www.amazon.com/dp/B07QTJ1WWL) [**Cheriswelry 10Pcs Cross Charms 18K Gold Plated Flat Round Enamel Alloy Pendants Vintage Crucifix Cross Hang Ornament 18x13.5x2mm for DIY Bracelet Necklace Earring Jewelry Making**Cheriswelry**$12.72**4.9★**▲ 132%**](https://www.amazon.com/dp/B0G3TM5VP3)
**~~View all trending →~~**
## **What buyers say about cross charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent quality”*
**Value For Money**11%
*“Definitely worth the price”*
**Color**8%
*“The colors are vibrant”*
**Size-Overall**8%
*“Fits great”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Gifting Purpose**5%
*“Fantastic gift”*
**Chain/Key Quality**5%
*“Sturdy chain”*
**Durability**5%
*“seems durable”*
**Brightness/Shine/Glow**3%
*“Love the sparkle”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**24%
*“from the photos I was expecting something bigger”*
**Chain/Key Quality**11%
*“Cheap chain”*
**Durability**11%
*“Broke”*
**Color**10%
*“The color was off a bit”*
**Quality-Overall**8%
*“Not well made obviously”*
**Precious Gemstone**4%
*“a diamond already fell out”*
**Advertised Vs Actual Product**3%
*“Not like the picture”*
**Value For Money**3%
*“Looks expensive”*
**Defective Material/Parts**2%
*“The screw parts fall out”*
**Allergies**2%
*“Its not hypoallergenic”*
### **Top return reasons **
**Size-Overall**45%
**Chain/Key Quality**10%
**Advertised Vs Actual Product**7%
**Quality-Overall**7%
**Color**6%
**Metal Authenticity**5%
**Defective Material/Parts**3%
**Value For Money**3%
**Durability**2%
**Fastener Quality**2%
## **Common questions**
- **Is cross charms profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 42 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cross charms niche?**
- 32 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in cross charms?**
- Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Durability. The return rate is 2.3%.
- **When does demand for cross charms peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cross charms niche?**
- Listings span $5.42–$49.99; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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