---
title: "crochet kit — $5.1M/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/crochet-kit"
last_updated: "2026-07-20T20:17:11.713Z"
locale: en
meta:
description: "crochet kit shows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "crochet kit shows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "crochet kit — $5.1M/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **crochet kit**
**Worth a look**
Shows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 8Conversion 23Competition 73Returns 84Price range 74Avg price 93Brand share 71Review moat 27Quality gap 53
**Market size**
**Incredible****$5.1M**
$5.1M/yr · 12.6M searches
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$5.16–$43.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,756.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, crochet kit is a $5.1M/yr Amazon United States market (12.6M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$6.6M–$8.8M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **164 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**32%**
- Aeelike18% - The Woobles17% - XKDOUS13% - MAGIMUSE8% - Crochetta7% - Katech5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
800K600KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/crochet-kit/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$203K8%$407K12%$610K16%$814K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 40 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**Aeelike Crochet Kit for Beginners 59pcs Crochet Starter Kits with Yarn Ergonomic Hooks & Storage Case Learn-to-Crochet Set for Adults Kids & Seniors Ideal DIY Craft Gift for Women**Aeelike**$17.44**4.6★4,646 rev](https://www.amazon.com/dp/B0B5RBBGC9) [3**The Woobles Crochet Kit for Beginners - Easy Arts and Crafts Knitting & Crochet Animals Kit As Seen On Shark Tank - Pierre The Penguin**The Woobles**$29.69**4.4★2,726 rev](https://www.amazon.com/dp/B08YS42GPG) [4**MAGIMUSE Crochet Kit for Beginners Crochet Starter Kits Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pack Hanging Potted Plants Family(40%+ Yarn**MAGIMUSE**$21.42**4.4★1,454 rev](https://www.amazon.com/dp/B0CQPLJDX8) [5**Aeelike Crochet Kit for Beginners Young and Old First Crochet Kit for Adults Include 23pcs Crochet Hooks 655 Yards Yarn Set for Crocheting Instruction Bag Crochet Accessories and Supplies Navy**Aeelike**$22.05**4.6★1,040 rev](https://www.amazon.com/dp/B0D6B6N4KT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**235 rev7mo ago](https://www.amazon.com/dp/B0FQNHL7RH) [**Crochet Kit for Beginners: Make 3 Cute Amigurumi Animals with Easy-to-Follow Video Tutorial Complete Beginner Crochet Kits for Kids Adults Creative Christmas Birthday Gift Idea for Women & Girls**Gerute**$10.31**206 rev9mo ago](https://www.amazon.com/dp/B0FVMFNYBG) [**GORGLITTER Womens Crochet Short Sets Short Sleeve Button Down Cardigan Top and Shorts Vacation Outfits White Medium**GORGLITTER**$42.48**22 rev11mo ago](https://www.amazon.com/dp/B0FL24NH4B) [**Zepiany Crochet Kit for Beginners Crochet Cat Beginner Crochet Kit for Adults Amigurumi Crochet Animals Cat Crafts Crochet Kits Easy Knitting Kit Galentines Day**Zepiany**$18.48**263 rev1y ago](https://www.amazon.com/dp/B0F59RBPQZ) [**Crochet Kit for Beginners - 3 PCS Dinosaur Cat Crochet Kits with Step-by-Step Video Tutorials Beginner Crochet Kit for Adults Crochet Animal Kit for Starters Cat Dressed as Dinosaur Crochet Set**Fortuning's JDS**$19.07**217 rev1y ago](https://www.amazon.com/dp/B0F59V5B3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GORGLITTER Womens Crochet Short Sets Short Sleeve Button Down Cardigan Top and Shorts Vacation Outfits White Medium**GORGLITTER**$42.48**4.4★**▲ 491%**](https://www.amazon.com/dp/B0FL24NH4B) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 444%**](https://www.amazon.com/dp/B0CRYZTN3K) [**Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates**Joyclub**$17.71**4.1★**▲ 356%**](https://www.amazon.com/dp/B0FQNHL7RH) [**Copper Compression Arthritis Gloves | Fingerless Arthritis Carpal Tunnel Pain Relief Gloves For Men & Women | Hand Support Wrist Brace For Rheumatoid Tendonitis Swelling Crocheting Typing (M)**Copper Compression**$24.60**4.2★**▲ 304%**](https://www.amazon.com/dp/B00ZO4WW7Q) [**Crochetta Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crocheting Kits with Step-by-Step Video Tutorials 6 Pc Hanging Potted Plants Family(40%+ Yarn**Crochetta**$18.14**4.3★**▲ 133%**](https://www.amazon.com/dp/B0D93LWR19)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**12%
*“Very affordable”*
**Ease Of Use**8%
*“Easy to hold and use”*
**Instructions/User Manual/Troubleshooting**7%
*“Helpful instructions”*
**Size-Overall**6%
*“the fit is accurate”*
**Gifting Purpose**5%
*“Awesome Gift”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Fun/Entertainment Experience**4%
*“fun for family activities”*
**Color**4%
*“Bright colors”*
**Comfort-Overall**4%
*“comfortable to hold”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**15%
*“No written instructions”*
**Size-Overall**15%
*“Little small”*
**Quality-Overall**9%
*“look for a higher quality item”*
**Material Quality**5%
*“The materials in this kit feel very low quality”*
**Ease Of Use**4%
*“too hard to use”*
**Durability**4%
*“Not that durable”*
**Hard Feel**4%
*“it is not generally soft”*
**Value For Money**3%
*“Not anywhere worth the cost”*
**Advertised Vs Actual Product**2%
*“This kit is misleading”*
**Thickness**2%
*“I think if it was thicker”*
### **Top return reasons **
**Size-Overall**24%
**Instructions/User Manual/Troubleshooting**12%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Material Quality**8%
**Quality-Overall**7%
**Hard Feel**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Thin**2%
## **Common questions**
- **Is crochet kit profitable to sell on Amazon United States?**
- The niche generates $5.1M/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the crochet kit niche?**
- 23 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in crochet kit?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **When does demand for crochet kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the crochet kit niche?**
- Listings span $5.16–$43.62; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 3,756 reviews — the moat a new listing must climb.
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