---
title: "Cricut Standard Grip Mat 12x12 — $853K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricut-standard-grip-mat-12x12"
last_updated: "2026-08-10T05:10:34.105Z"
locale: en
meta:
description: "Niche score 55/100 · $853K/yr market · 1.7M searches/yr · $18.58 avg price. Soft demand (-22.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $853K/yr market · 1.7M searches/yr · $18.58 avg price. Soft demand (-22.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricut Standard Grip Mat 12x12 — $853K/yr Amazon US Niche (2026) - Flapen"
---
# **cricut standard grip mat 12x12**
**Worth a look**
Shows low returns (1.3%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Market size 75Growth 14Conversion 34Competition 78Returns 89Price range 82Avg price 84Brand share 60Review moat 21Quality gap 21
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.14–$66.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Great****$853K**
$853K/yr · 1.7M searches
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,442.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cricut standard grip mat 12x12 is a $853K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricut standard grip mat 12x12 market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 82%
**Open market**
**26%**
- Cricut38% - Sooez13% - GO2CRAFT8% - AOOIIN5% - YRYM HT5% - CAREGY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
400K300KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cricut-standard-grip-mat-12x12/trend)
## **Top cricut standard grip mat 12x12 search terms**
- **cricut accessories**1.4M/yr-22.4%2.5% conv. - **cricut explore air 2 accessories**51K/yr-11.0%2.2% conv. - **cricut maker 3 accessories**55K/yr-29.1%1.8% conv. - **cricut maker accessories**26K/yr-5.1%1.9% conv. - **cricut explore 3 accessories**26K/yr-55.9%2.4% conv. - **cricket accessories and supplies**26K/yr-38.1%1.3% conv. - **cricket accessories**16K/yr-26.6%0.9% conv. - **cricut air 2 accessories**14K/yr-12.5%1.8% conv. - **cricket tools**9K/yr-6.0%4.1% conv. - **cricut maker 3 accessories and supplies**6K/yr-26.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cricut-standard-grip-mat-12x12/search-terms)
## **Top cricut standard grip mat 12x12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$34K8%$68K12%$102K16%$136K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sooez Weeding Tools for Vinyl 6PCS Basic Tools Set Precision Craft Vinyl Tool Kit Scoring Stylus/Weeder/Scraper/Spatula/Tweezers/Scissors for Vinyl Paper & Iron-on Projects**Sooez**$8.96**4.8★2,304 rev](https://www.amazon.com/dp/B09TT4FFXM) [2**GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit**GO2CRAFT**$35.22**4.6★681 rev](https://www.amazon.com/dp/B0CXT4J9KC) [3**Cricut Brayer Rubber Roller for Crafts Works with Fabric Vinyl Iron-On & Inking Blocks Extend Life of Cricut FabricGrip Mat Compatible with Cricut Maker**Cricut**$11.31**4.9★9,359 rev](https://www.amazon.com/dp/B072VWN1GV) [4**AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat**AOOIIN**$8.46**4.7★2,431 rev](https://www.amazon.com/dp/B0C13WCXQP) [5**CAREGY Craft Vinyl Weeding Tools Set Precision Craft Tools Kit Weeding Kits for Cricut/Silhouette/Siser/Oracal 631/651/751 Vinyl**CAREGY**$8.10**4.8★2,586 rev](https://www.amazon.com/dp/B0948ZH9ZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cricut All-in-One Materials & Accessories Bundle - Includes Vinyl Iron-On HTV Sticker Paper Printable HTV Tools Mats Pens & More**Cricut**$66.76**62 rev10mo ago](https://www.amazon.com/dp/B0FPT274VB) [**The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects**Convend**$42.58**96 rev1y ago](https://www.amazon.com/dp/B0F2HBJ7G2) [**Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines**Cricut**$17.65**416 rev1y ago](https://www.amazon.com/dp/B0DXXV3FS7) [**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**10,565 rev1y ago](https://www.amazon.com/dp/B0DXXDQFR8) [**VENNQD Organizer and Storage Stand Compatible with Cricut Machines Rolling Storage Cart/Shelf with 24 Vinyl Roll Holders2 Fabric Drawer Accessories Holder Tool Hook for Craft Room Home (white)**VENNQD**$49.36**484 rev2y ago](https://www.amazon.com/dp/B0D1XZN9Z2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cricut Waterproof Sticker Paper (20 White Sheets 8.5x11) Printable Stickers For Inkjet Printer - Works with Joy Xtra Explore & Maker Machines**Cricut**$17.65**4.6★**▲ 419%**](https://www.amazon.com/dp/B0DXXV3FS7) [**Evteck Paper Cutter 12 Inch Paper Trimmer Slider Crafting Scrapbooking Supplies for A4 Vinyl Photo Cardstock with Security Blade and Foldable Ruler**Evteck**$10.58**4.5★**▲ 274%**](https://www.amazon.com/dp/B08PKXC1B7) [**Cricut TrueControl Weeding Kit Blue**Cricut**$9.34**4.8★**▲ 165%**](https://www.amazon.com/dp/B08CMKJ5SB) [**The Ultimate Accessories and Supplies Bundle for Maker and All Explore Air - The Starter Kit with Deluxe gift packaging Weeding Tools Glitter Vinyl Permanent Vinyl Transfer Paper for Crafting Projects**Convend**$42.58**4.6★**▲ 79%**](https://www.amazon.com/dp/B0F2HBJ7G2) [**GO2CRAFT All-in-One Accessories Bundle 90Pcs Ultimate Tools and Accessories with Vinyl Weeding Tools Transfer Tape Crafting Starter Kit**GO2CRAFT**$35.22**4.6★**▲ 70%**](https://www.amazon.com/dp/B0CXT4J9KC)
**~~View all trending →~~**
## **What buyers say about cricut standard grip mat 12x12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Decent quality”*
**Value For Money**15%
*“Very affordable”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**10%
*“Easy to use”*
**Efficiency**5%
*“Works great”*
**Adhesion/Stickiness**5%
*“Stick great”*
**Size-Overall**4%
*“fits everything i need it to”*
**Durability**3%
*“Very durable, these will last”*
**Color**3%
*“Beautiful colors”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Doesnt stick well”*
**Quality-Overall**10%
*“Cheap quality, looks good”*
**Durability**7%
*“Rips Easily”*
**Thickness**4%
*“It's pretty thick”*
**Material Quality**4%
*“Not made with the greatest material”*
**Size-Overall**4%
*“Its a small”*
**Value For Money**4%
*“Generally, their items are expensive”*
**Functionality-Overall**4%
*“Very poor performance”*
**Ease Of Use**4%
*“I found a kind of difficult to use”*
**Strength**3%
*“Kind of flimsy”*
### **Top return reasons **
**Size-Overall**20%
**Compatibility-Overall**12%
**Functionality-Overall**12%
**Value For Money**10%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Material Quality**4%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is cricut standard grip mat 12x12 profitable to sell on Amazon United States?**
- The niche generates $853K/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cricut standard grip mat 12x12 niche?**
- 20 brands and 67 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in cricut standard grip mat 12x12?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.3%.
- **When does demand for cricut standard grip mat 12x12 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the cricut standard grip mat 12x12 niche?**
- Listings span $5.14–$66.76; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 10,442 reviews — the moat a new listing must climb.
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