---
title: "Cricut Paper — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricut-paper"
last_updated: "2026-08-10T16:36:43.821Z"
locale: en
meta:
description: "Niche score 39/100 · $138K/yr market · 247K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $138K/yr market · 247K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cricut Paper — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **cricut paper**
**Skip it**
Soft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 17Conversion 57Competition 35Returns 84Price range 48Avg price 47Brand share 40Review moat 50Quality gap 18
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,508.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$6.04–$23.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$138K**
$138K/yr · 247K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cricut paper is a $138K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricut paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**16%**
- Cricut61% - Simetufy6% - Neenah6% - Recollections5% - TUXIYA4% - Joyberg3% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -16.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cricut-paper/trend)
## **Top cricut paper search terms**
- **cricut cardstock**53K/yr-16.5%5.5% conv. - **cricut paper**49K/yr-15.0%2.5% conv. - **cardstock for cricut**34K/yr-6.8%4.7% conv. - **recollections cardstock**35K/yr-25.3%0.4% conv. - **cartulina para cricut**10K/yr-9.8%2.3% conv. - **recollections**7K/yr-13.8%0.1% conv. - **card stock for cricut**8K/yr-20.4%3.7% conv. - **cricut cardstock 12x12**6K/yr-26.1%4.7% conv. - **solid core cardstock**5K/yr-3.8%0.5% conv. - **cricut joy cardstock**6K/yr-29.6%3.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cricut-paper/search-terms)
## **Top cricut paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**4.8★966 rev](https://www.amazon.com/dp/B0DXX8CZZW) [2**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★14 rev](https://www.amazon.com/dp/B0GQJKM8YJ) [3**Cricut Value Cardstock Paper Neutrals Sampler - 80 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$11.31**4.8★966 rev](https://www.amazon.com/dp/B0DXXL1ZB7) [4**Simetufy Glitter Cardstock 40 Sheets in 20 Colors A4 Premium Cardstock for Cricut Crafts and DIY Projects Sparkly Paper for Card Making 250 GSM**Simetufy**$11.93**4.8★1,743 rev](https://www.amazon.com/dp/B095JQKQL7) [5**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**14 rev4mo ago](https://www.amazon.com/dp/B0GQJKM8YJ) [**100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.68**330 rev8mo ago](https://www.amazon.com/dp/B0FMJCKBKG) [**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [**44 Sheets Glitter Cardstock Paper 22 Colors A5 Sparkle Glitter Paper 250GSM Heavy Craft Card Stock for Cricut Scrapbooking Card Making Party Decorations & Invitations Non-Shedding Scrapbook**TORC**$7.43**89 rev1y ago](https://www.amazon.com/dp/B0F23YNKDK) [**Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size**Cricut**$13.23**966 rev1y ago](https://www.amazon.com/dp/B0DXX8CZZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)**Cricut**$17.04**5.0★**▲ 260%**](https://www.amazon.com/dp/B0GQJKM8YJ) [**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 163%**](https://www.amazon.com/dp/B0FMJC32WM) [**30 Pack Metallic Cardstock Paper Sheets 8 x 12 250gsm/92lb**Nitelemn**$9.95**4.8★**▲ 132%**](https://www.amazon.com/dp/B0CTM6PYC9) [**Cricut Insert Cards R10 Create Depth-Filled Birthday Cards Thank You Cards Custom Greeting Cards at Home Compatible with Cricut Joy/Maker/Explore Machines Princess Sampler (42 ct)**Cricut**$7.55**4.6★**▲ 120%**](https://www.amazon.com/dp/B09YKQLJ36) [**Recollections Cardstock Paper Seaside Colors 8 1/2 x 11 (50)**Recollections**$11.69**4.6★**▲ 52%**](https://www.amazon.com/dp/B00WDQKFHM)
**~~View all trending →~~**
## **What buyers say about cricut paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality and arrived quickly”*
**Color**22%
*“Colors are very pretty”*
**Value For Money**9%
*“Great deal”*
**Paper Quality**9%
*“Sturdy great paper”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Thickness**4%
*“good thick paper”*
**Efficiency**3%
*“works well”*
**Ease Of Use**2%
*“easy to use”*
**Size-Overall**2%
*“good size”*
**Print Quality**2%
*“Good value, crisp printing”*
### **What buyers complain about **
**Color**15%
*“Not white”*
**Thickness**15%
*“It's not as thick as I thought it would be”*
**Material Quality**8%
*“This vinyl is not good”*
**Adhesion/Stickiness**6%
*“It does not stick”*
**Quality-Overall**5%
*“Cheap”*
**Paper Quality**5%
*“Very cheap paper”*
**Advertised Vs Actual Product**4%
*“The pictures are deceiving”*
**Size-Overall**3%
*“Small size”*
**Display Colors**3%
*“not all colors look like it”*
**Ease Of Use**2%
*“Difficult to weed”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**10%
**Color**8%
**Paper Quality**8%
**Advertised Vs Actual Product**7%
**Material Quality**5%
**Thin**4%
**Adhesion/Stickiness**3%
**Thickness**3%
**Display Colors**2%
## **Common questions**
- **Is cricut paper profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cricut paper niche?**
- 13 brands and 42 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in cricut paper?**
- Top complaints mined from reviews: Color, Thickness, Material Quality. The return rate is 1.5%.
- **When does demand for cricut paper peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the cricut paper niche?**
- Listings span $6.04–$23.31; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 1,508 reviews — the moat a new listing must climb.
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