---
title: "Search terms — cricut mats - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricut-mats/search-terms"
last_updated: "2026-07-21T07:19:31.244Z"
locale: en
meta:
  description: "cricut mats clears our launch bar: a $1.3M/yr market growing +5.4% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:description": "cricut mats clears our launch bar: a $1.3M/yr market growing +5.4% this quarter with returns at 0.9%. Data updated Jul 2026."
  "og:title": "Search terms — cricut mats - Flapen"
---

# **cricut mats**

**Launch it**

A $1.3M/yr market growing +5.4% this quarter with returns at 0.9% — clears our launch bar.

Market size 82Growth 32Conversion 92Competition 66Returns 95Price range 59Avg price 55Brand share 41Review moat 22Quality gap 20

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 901K searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$6.63–$26.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.55**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,426.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality