---
title: "Cricut Mats 12x24 — $385K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricut-mats-12x24"
last_updated: "2026-08-09T14:15:35.231Z"
locale: en
meta:
description: "Niche score 50/100 · $385K/yr market · 266K searches/yr · $19.49 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $385K/yr market · 266K searches/yr · $19.49 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricut Mats 12x24 — $385K/yr Amazon US Niche (2026) - Flapen"
---
# **cricut mats 12x24**
**Worth a look**
Shows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 55Growth 29Conversion 77Competition 43Returns 84Price range 64Avg price 86Brand share 48Review moat 21Quality gap 20
**Avg price**
**Great****$19.49**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.35–$26.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$385K**
$385K/yr · 266K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,133.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cricut mats 12x24 is a $385K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricut mats 12x24 market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$390K–$487K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**17%**
- Cricut37% - HTVRONT19% - WORKLION8% - NICAPA7% - ecraft6% - XINART6% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
8K6KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cricut-mats-12x24/trend)
## **Top cricut mats 12x24 search terms**
- **cricut mat 12x24**41K/yr+84.2%7.7% conv. - **12x24 cricut cutting mat**41K/yr+17.6%7.7% conv. - **cricut mats 12x24**64K/yr-37.2%8.1% conv. - **cricut 12x24 cutting mat**14K/yr+38.9%9.0% conv. - **long cricut mat**12K/yr+18.8%8.1% conv. - **cricut cutting mat 12x24**14K/yr-17.4%7.3% conv. - **12 x 24 cricut cutting mat**12K/yr-7.0%9.4% conv. - **12x24 cutting mat**11K/yr-33.3%4.0% conv. - **cricut mat12x24**7K/yr-16.3%8.5% conv. - **cricut long mat**6K/yr+12.1%9.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cricut-mats-12x24/search-terms)
## **Top cricut mats 12x24 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$77K30%$116K40%$154K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**4.8★10,565 rev](https://www.amazon.com/dp/B0DXXDQFR8) [2**WORKLION Cutting Mat 12x24 Compatible With Explore One/Air/Air 2/Maker Adhesive Variety StickyStandard Light Strong) Anti-Slip Durable Mat Accessories**WORKLION**$19.46**4.7★9,871 rev](https://www.amazon.com/dp/B08FM7FNG3) [3**HTVRONT Standard Grip Cutting Mat 3 Pack Cutting Mat 12x24 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$19.93**4.5★15,588 rev](https://www.amazon.com/dp/B09DCL4NYQ) [4**Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft**NICAPA**$20.65**4.7★20,757 rev](https://www.amazon.com/dp/B07STT927R) [5**Ecraft 12x24 Cutting Mat 3-Pack (Standard Light Strong) Compatible with Cricut Maker 3/4/Maker Explore 3/4/Air 2/Air/One Variety Adhesive Sticky Cutting Mats Accessories**ecraft**$19.39**4.7★6,206 rev](https://www.amazon.com/dp/B08C56V9KJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories**HTVRONT**$24.33**15,588 rev8mo ago](https://www.amazon.com/dp/B0FZ8LQFZH) [**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.29**10,565 rev1y ago](https://www.amazon.com/dp/B0DXXDQFR8) [**6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories**EVISWIY**$26.69**6,376 rev1y ago](https://www.amazon.com/dp/B0DDT38KMC) [**AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat**AOOIIN**$8.46**2,431 rev3y ago](https://www.amazon.com/dp/B0C13WCXQP) [**HTVRONT Cutting Mats Compatible with Cricut Joy 6 Pack**HTVRONT**$8.35**607 rev3y ago](https://www.amazon.com/dp/B0BYZ4K927)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12 & 12x24in(Standard Light StrongGrip) Compatible with Cricut Maker 3/4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories**HTVRONT**$24.33**4.5★**▲ 143%**](https://www.amazon.com/dp/B0FZ8LQFZH) [**Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)**Cricut**$16.52**4.8★**▲ 89%**](https://www.amazon.com/dp/B072VXXL66) [**Nicapa Standard Grip Cutting Mat for Cricut Maker 3/Maker/Explore 3/Air 2/Air/One (12x24 inch 3pack) Adhesive&Sticky Non-Slip Flexible Square Gridded Cut Mats Replacement Accessories Mats Vinyl Craft**NICAPA**$20.65**4.7★**▲ 55%**](https://www.amazon.com/dp/B07STT927R) [**6PCS Cutting Mats Compitable with Explore Air 2/Air/One/Maker 3/Maker 3PCS 12x24 Sticky Mats Long 3PCS 12x12 Cricket Mats & Blades Standard Grip Light Grip Strong Grip Variety Pack Mats Accessories**EVISWIY**$26.69**4.8★**▲ 43%**](https://www.amazon.com/dp/B0DDT38KMC) [**AOOIIN Extension Tray for Cricut Maker 4/Maker 3/Maker and Explore 5/4/3/2/Air Cutting Mat 12x12 Holder for Cricut Maker and Explore Air Series Tray Extender Compatible with Grip Mat**AOOIIN**$8.46**4.7★**▲ 27%**](https://www.amazon.com/dp/B0C13WCXQP)
**~~View all trending →~~**
## **What buyers say about cricut mats 12x24**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“No Complaints”*
**Value For Money**10%
*“Good for the price”*
**Grip**10%
*“the grip is perfect”*
**Advertised Vs Actual Product**10%
*“As described”*
**Adhesion/Stickiness**9%
*“They stick well”*
**Size-Overall**7%
*“The size is convenient”*
**Compatibility-Overall**6%
*“Worked perfectly with my Cricut”*
**Efficiency**5%
*“The mats work well”*
**Ease Of Use**4%
*“It is easy to use”*
**Strength**3%
*“Very strong”*
### **What buyers complain about **
**Adhesion/Stickiness**46%
*“Beware of adhesion”*
**Grip**7%
*“NOT Standard Grip”*
**Value For Money**6%
*“Its not worth more than a dollar”*
**Strength**5%
*“Kind of flimsy”*
**Quality-Overall**4%
*“Cheap quality, looks good”*
**Material Quality**4%
*“big loss on material”*
**Smell**3%
*“the chemical smell is downright nauseating”*
**Ease Of Use**3%
*“I could barely pry the cover sheet off”*
**Durability**2%
*“they don't last as long as they used to”*
**Functionality-Overall**2%
*“Wont stay on”*
### **Top return reasons **
**Size-Overall**31%
**Adhesion/Stickiness**19%
**Value For Money**9%
**Compatibility-Overall**8%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Grip**4%
**Functionality-Overall**4%
**Add-Ons/Attachments**3%
**Material Quality**3%
## **Common questions**
- **Is cricut mats 12x24 profitable to sell on Amazon United States?**
- The niche generates $385K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cricut mats 12x24 niche?**
- 10 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in cricut mats 12x24?**
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Value For Money. The return rate is 1.6%.
- **When does demand for cricut mats 12x24 peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cricut mats 12x24 niche?**
- Listings span $8.35–$26.93; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 11,133 reviews — the moat a new listing must climb.
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