---
title: "Cricut Fabric Mat — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricut-fabric-mat"
last_updated: "2026-08-09T21:08:59.457Z"
locale: en
meta:
description: "Niche score 36/100 · $48K/yr market · 23K searches/yr · $12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $48K/yr market · 23K searches/yr · $12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cricut Fabric Mat — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **cricut fabric mat**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 97Competition 13Returns 89Price range 55Avg price 56Brand share 6Review moat 40Quality gap 27
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.41–$24.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,515.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$48K**
$48K/yr · 23K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cricut fabric mat is a $48K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricut fabric mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Cricut53% - HTVRONT23% - PTYHOW8% - REALIKE8% - Crabcut6% - Welebar2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -15.3% search growth over the last 90 days.
600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cricut-fabric-mat/trend)
## **Top cricut fabric mat search terms**
- **cricut fabric mat**18K/yr-16.2%14.5% conv. - **fabric grip mat for cricut**3K/yr-17.7%18.0% conv. - **fabric cricut mat**2K/yr-4.8%15.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cricut-fabric-mat/search-terms)
## **Top cricut fabric mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$21K60%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cricut FabricGrip Adhesive Cutting Mat 12 x 12 High Density Fabric Craft Cutting Mat. Use For Explore/Maker (2 CT)**Cricut**$11.32**4.8★1,797 rev](https://www.amazon.com/dp/B072VX34WR) [2**HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$7.41**4.6★129 rev](https://www.amazon.com/dp/B09X36LHZJ) [3**HTVRONT Fabric Grip Cutting Mat 3 Pcs Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$8.97**4.5★15,613 rev](https://www.amazon.com/dp/B08R8KYKX5) [4**Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)**Cricut**$16.54**4.8★1,797 rev](https://www.amazon.com/dp/B072VXXL66) [5**Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)**PTYHOW**$10.49**4.7★230 rev](https://www.amazon.com/dp/B0FJLM7T61)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)**PTYHOW**$10.49**230 rev12mo ago](https://www.amazon.com/dp/B0FJLM7T61) [**12x24 Inch FabricGrip Cutting Mats for Cricut & Siser 12x24 Fabric Adhesive Sticky Durable Long Lasting Replacement Cutting Mat for Cricut Maker 4/3/Explore 4/3/Air 2/One/Siser Juliet/Romeo**Crabcut**$24.19**19 rev1y ago](https://www.amazon.com/dp/B0DSZDXD98) [**HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$7.41**129 rev4y ago](https://www.amazon.com/dp/B09X36LHZJ) [**Welebar Cutting Mats Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/Air 5 Pack(12x12 Inch StandardGrip/LightGrip/StrongGrip/FabricGrip) Quilting Cutting Mats**Welebar**$13.02**395 rev4y ago](https://www.amazon.com/dp/B09QCC6715) [**HTVRONT Fabric Grip Cutting Mat 3 Pcs Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$8.97**15,613 rev5y ago](https://www.amazon.com/dp/B08R8KYKX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cutting Mat 12x12 inch Variety Adhesive Sticky Cricket Mats (LightGrip StandardGrip StrongGrip FabricGrip) Compatible with Cricut Maker 3/Maker/Explore 3/Air 2/Air/One(4 Pack)**PTYHOW**$10.49**4.7★**▲ 96%**](https://www.amazon.com/dp/B0FJLM7T61) [**Cricut Fabric Grip Mat 12x24 1 Mat Pink (2003922)**Cricut**$16.54**4.8★**▲ 21%**](https://www.amazon.com/dp/B072VXXL66) [**HTVRONT Fabric Grip Cutting Mats 2 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/Air 2/One Fabric Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$7.41**4.6★**▲ 18%**](https://www.amazon.com/dp/B09X36LHZJ) [**Cricut FabricGrip Adhesive Cutting Mat 12 x 12 High Density Fabric Craft Cutting Mat. Use For Explore/Maker (2 CT)**Cricut**$11.32**4.8★**— 7%**](https://www.amazon.com/dp/B072VX34WR) [**12x24 Inch FabricGrip Cutting Mats for Cricut & Siser 12x24 Fabric Adhesive Sticky Durable Long Lasting Replacement Cutting Mat for Cricut Maker 4/3/Explore 4/3/Air 2/One/Siser Juliet/Romeo**Crabcut**$24.19**4.2★**— 4%**](https://www.amazon.com/dp/B0DSZDXD98)
**~~View all trending →~~**
## **What buyers say about cricut fabric mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“at a much lower price”*
**Adhesion/Stickiness**11%
*“extremely sticky great”*
**Efficiency**11%
*“Works perfectly in my cricut”*
**Quality-Overall**10%
*“No complaints”*
**Advertised Vs Actual Product**6%
*“As described”*
**Durability**6%
*“Durable”*
**Size-Overall**4%
*“The size is convenient”*
**Grip**3%
*“It's good, light grip mat stickiness is stronger than I expected”*
**Ease Of Cleaning**3%
*“easy to clean”*
**Shape/Style**2%
*“They arrived nice and flat”*
### **What buyers complain about **
**Adhesion/Stickiness**43%
*“not properly sticking”*
**Durability**11%
*“Less than a month later, one mat has snapped in half and 2 are no longer usable”*
**Size-Overall**6%
*“I just wish they would make them in the 12 x 24 size also”*
**Material Quality**4%
*“ruining the piece of material”*
**Ease Of Use**4%
*“It was difficult to peel off the sticker paper without removing the backing”*
**Thickness**4%
*“I wish the orange scraper had a thinner edge”*
**Smell**4%
*“Bad chemical smell coming from them”*
### **Top return reasons **
**Adhesion/Stickiness**29%
**Size-Overall**14%
**Value For Money**13%
**Functionality-Overall**11%
**Material Quality**8%
**Product Condition**7%
**Compatibility-Overall**4%
**Grip**3%
**Advertised Vs Actual Product**2%
**Jamming/Clogging**2%
## **Common questions**
- **Is cricut fabric mat profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the cricut fabric mat niche?**
- 6 brands and 12 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in cricut fabric mat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Size-Overall. The return rate is 1.3%.
- **What does it cost to enter the cricut fabric mat niche?**
- Listings span $7.41–$24.19; the average listing price is $12.72 (sweet spot $15–$100). The average incumbent carries 2,515 reviews — the moat a new listing must climb.
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