---
title: "Cricket Mat — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cricket-mat"
last_updated: "2026-08-07T11:32:15.230Z"
locale: en
meta:
description: "Niche score 56/100 · $134K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $134K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricket Mat — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **cricket mat**
**Worth a look**
Shows a sweet-spot price point ($24.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 32Conversion 82Competition 78Returns 94Price range 49Avg price 95Brand share 73Review moat 23Quality gap 19
**Avg price**
**Incredible****$24.86**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.63–$179.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$134K**
$134K/yr · 62K searches
**Review moat**
**Bad****8,379.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cricket mat is a $134K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricket mat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$124K–$149K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**61%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 86%
**Open market**
**33%**
- WORKLION15% - Cricut14% - HTVRONT14% - Gwybkq11% - AOOIIN7% - NICAPA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +5.3% search growth over the last 90 days.
2K1KPrime Day '25Spike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/cricket-mat/trend)
## **Top cricket mat search terms**
- **cricket mat**14K/yr+16.7%4.9% conv. - **circuit mat**8K/yr+26.6%9.4% conv. - **vinyl cutting mat**9K/yr+0.5%5.9% conv. - **cutting mat for cricut**8K/yr+5.7%7.9% conv. - **cutting mats for cricut**8K/yr-2.7%6.8% conv. - **mat for cricut**5K/yr-2.2%7.3% conv. - **mats for cricut**5K/yr-13.6%7.9% conv. - **12x12 cutting mat**5K/yr-8.8%7.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/cricket-mat/search-terms)
## **Top cricket mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WORKLION Cutting Mat 12x12 Compatible with Maker/Maker 3/Maker 4/Air 2/Explore 3/4 Variety StickyStandard Light Strong) Vinyl Mat(3Pack) Accessories**WORKLION**$8.13**4.7★9,906 rev](https://www.amazon.com/dp/B08B4H3WWK) [2**AOOIIN Cutting Mat for Cricut Explore 5/4/3/Air 2/Air/One/Maker 4/Maker 3/Maker 3 Packs Cut Mats Replacement Accessories for Cricut Variety**AOOIIN**$8.97**4.7★8,291 rev](https://www.amazon.com/dp/B08PSKT5MT) [3**Gwybkq Cutting Mat 12x12 Standard Grip 8 Pack Compatible with Cricut Maker 4/Explore Air/One Non-Slip Durable Adhesive Mats Replacement Cutting Accessories for Die-Cutting Quilting & Crafts**Gwybkq**$15.51**4.7★4,739 rev](https://www.amazon.com/dp/B08XYXX69T) [4**Cricut StandardGrip Machine Mats 12 x 12 Reusable Cutting Mats for Crafts with Protective Film Use with Cardstock Iron On Vinyl and More Compatible with Explore & Maker (3 Count) Green**Cricut**$12.37**4.8★41,088 rev](https://www.amazon.com/dp/B079VWBFHF) [5**HTVRONT Cutting Mat 6 Pcs Cutting Mat 12x12(Standard Light Strong FabricGrip) Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Variety Adhesive Sticky Cutting Mats Accessories**HTVRONT**$13.83**4.5★15,613 rev](https://www.amazon.com/dp/B08R8LDWV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cricut Cutting Mat Variety Pack (4 Count 12in x 24in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$25.31**10,607 rev1y ago](https://www.amazon.com/dp/B0DXXDQFR8) [**Cricut Cutting Mat Variety Pack (4 Count 12in x 12in) - for Explore & Maker Machines - Includes 2 StandardGrip 1 LightGrip 1 StrongGrip**Cricut**$15.48**10,607 rev1y ago](https://www.amazon.com/dp/B0DXX72FB2) [**FORTRESS Club Spec Cricket Matting | High-Density Artificial Cricket Pitch Surface for Indoor & Outdoor Use - Choose Your Size! (10ft Length Green 6.5ft Width)**FORTRESS**$179.53**3 rev1y ago](https://www.amazon.com/dp/B0DTQ9Q26B) [**Gwybkq Cutting Mat 12 Pack 12x12 Compatible With Cricut Maker 4/Explore Air & Silhouette Sticky Pad Replacement Accessories for Crafts Supplies (Standard/Light/Strong/Frabic)**Gwybkq**$19.56**903 rev2y ago](https://www.amazon.com/dp/B0B5QBWLFF) [**THANMAO Standard Grip Cutting Mat 3 Pack 12x12 Standard Grip Cutting Mats for Cricut Maker 3//Explore 3/Air 2/Air/OneReplacement Accessories Card for HTV/Cardstock/Paper/Adhesive Vinyl**THANMAO**$7.78**180 rev2y ago](https://www.amazon.com/dp/B0D1QXF2RT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FORTRESS Club Spec Cricket Matting | High-Density Artificial Cricket Pitch Surface for Indoor & Outdoor Use - Choose Your Size! (10ft Length Green 6.5ft Width)**FORTRESS**$179.53**5.0★**▲ 299%**](https://www.amazon.com/dp/B0DTQ9Q26B) [**THANMAO Standard Grip Cutting Mat 3 Pack 12x12 Standard Grip Cutting Mats for Cricut Maker 3//Explore 3/Air 2/Air/OneReplacement Accessories Card for HTV/Cardstock/Paper/Adhesive Vinyl**THANMAO**$7.78**4.7★**▲ 91%**](https://www.amazon.com/dp/B0D1QXF2RT) [**HTVRONT Standard Grip Cutting Mat 6 Pack Cutting Mat 12x12 Compatible with Cricut Maker 3/Maker 4/Maker/Explore 3/4/5/Air 2/One Standard Adhesive Sticky Quilting Cutting Mats Replacement Accessories**HTVRONT**$13.94**4.5★**▲ 68%**](https://www.amazon.com/dp/B08R8GTSX5) [**WORKLION 12x12 Standard Cutting Mat3Pack) Compatible With Explore One/Air/Air 2/Maker Standard Adhesive Sticky Green Quilting Cricket Replacement Vinyl Cutting Mat**WORKLION**$7.71**4.7★**▲ 45%**](https://www.amazon.com/dp/B08R9H73SV) [**AOOIIN Cutting Mat for Cricut Explore 5/4/3/Air 2/Air/One/Maker 4/Maker 3/Maker 3 Packs Cut Mats Replacement Accessories for Cricut Variety**AOOIIN**$8.97**4.7★**▲ 33%**](https://www.amazon.com/dp/B08PSKT5MT)
**~~View all trending →~~**
## **What buyers say about cricket mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Very affordable”*
**Quality-Overall**20%
*“Excellent product”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Size-Overall**7%
*“The size is convenient”*
**Adhesion/Stickiness**7%
*“Sticks well”*
**Grip**5%
*“This one does not slip”*
**Durability**4%
*“Durable and strong”*
**Efficiency**3%
*“These mats work great”*
**Compatibility-Overall**2%
*“I've had no issues with compatibility”*
**Strength**2%
*“Very sturdy”*
### **What buyers complain about **
**Adhesion/Stickiness**34%
*“Poor adhesive”*
**Grip**9%
*“Mats have no grip at all to them”*
**Smell**6%
*“Strong odor”*
**Size-Overall**5%
*“The size is completely off”*
**Durability**4%
*“Broke upon 1st use”*
**Thickness**3%
*“The mat is actually less than an eighth of an inch thick”*
**Value For Money**3%
*“much cheaper”*
**Ease Of Cleaning**2%
*“It took forever to scrape all the pieces off the mat”*
**Quality-Overall**2%
*“Cheap product with little quality control”*
**Ease Of Use**2%
*“maybe that's why I did have a little difficulty using it”*
### **Top return reasons **
**Size-Overall**43%
**Adhesion/Stickiness**17%
**Value For Money**7%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Compatibility-Overall**3%
**Product Condition**3%
**Grip**3%
**Defective Material/Parts**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is cricket mat profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 36 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cricket mat niche?**
- 22 brands and 31 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in cricket mat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Grip, Smell. The return rate is 1.1%.
- **When does demand for cricket mat peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the cricket mat niche?**
- Listings span $6.63–$179.53; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 8,379 reviews — the moat a new listing must climb.
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