---
title: "Crayons 12 Pack — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/crayons-12-pack"
last_updated: "2026-08-09T13:46:25.618Z"
locale: en
meta:
description: "Niche score 47/100 · $179K/yr market · 160K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $179K/yr market · 160K searches/yr · $13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crayons 12 Pack — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **crayons 12 pack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 60Conversion 80Competition 30Returns 96Price range 67Avg price 61Brand share 0Review moat 46Quality gap 21
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.16–$43.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.31**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+35.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,917.05**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$179K**
$179K/yr · 160K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crayons 12 pack is a $179K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayons 12 pack market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$399K–$532K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **120 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**414**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Crayola92% - Cra-Z-Art4% - Trail maker1% - 4E's Novelty1% - Craytastic!1%
## **Demand**
Weekly Amazon search volume, last 27 weeks — +35.5% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/crayons-12-pack/trend)
## **Top crayons 12 pack search terms**
- **crayola crayons 8 count**20K/yr+27.5%7.5% conv. - **8 pack crayons**11K/yr+27.3%6.1% conv. - **crayola crayons 16 count**18K/yr+94.2%6.2% conv. - **8 count crayola crayons**14K/yr+65.6%6.2% conv. - **crayons 8 pack**5K/yr+103.9%9.5% conv. - **16 count crayola crayons**13K/yr+260.3%7.0% conv. - **crayons 12 pack**6K/yr+29.4%5.7% conv. - **crayons 16 count**13K/yr+60.7%8.2% conv. - **crayola 8 count**5K/yr-30.8%8.2% conv. - **crayola 16 count crayons**7K/yr+156.3%5.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/crayons-12-pack/search-terms)
## **Top crayons 12 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Classic Color Pack Crayons 16 ea (Pack of 2)**Crayola**$7.03**4.8★1,666 rev](https://www.amazon.com/dp/B00ECIFYT8) [2**Crayola Crayons 8 in a Box (Pack of 12) 96 Crayons Total**Crayola**$14.37**4.8★1,995 rev](https://www.amazon.com/dp/B002OF2C50) [3![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)**Crayola Crayons 8 Color Peggable \[Set of 6\]**Crayola**$9.30**4.4★48 rev](https://www.amazon.com/dp/B01LTD7TIC) [4**Crayola Crayons 8 Count (Case of 48)**Crayola**$39.73**4.8★2,628 rev](https://www.amazon.com/dp/B013I7IQTS) [5**Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+**Crayola**$22.72**4.8★7,446 rev](https://www.amazon.com/dp/B00Y4QBJAQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trail maker (12 Pack Bright Wax Coloring Crayons in Bulk Wholesale Packaging - 10 Per Box 120 Crayons total**Trail maker**$9.16**2,715 rev7y ago](https://www.amazon.com/dp/B07P8815LF) [**Crayola Crayons 16 Count Pack Assorted Colors Art Supplies for Kids Ages 4 & Up**Crayola**$2.97**774 rev7y ago](https://www.amazon.com/dp/B07J22YLYV) [**CRAYON 16PK BX**Crayola**$34.21**774 rev7y ago](https://www.amazon.com/dp/B07GZ1852C) [**4Es Novelty 48 Boxes of 8-Packs Bulk Crayons for Kids Classroom Crayons Bulk Teachers Supplies School Supplies Restaurants Birthday Party Favors Non-Toxic (48 of 8-Packs)**4E's Novelty**$26.80**629 rev8y ago](https://www.amazon.com/dp/B07F3GY2Y1) [**Crayola Large Crayons Classic Colors 16 Count**Crayola**$7.60**3,959 rev8y ago](https://www.amazon.com/dp/B004LBXW7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CYO523008 - Crayola 52-3008 Crayon Set**Crayola**$4.40**4.4★**▲ 234%**](https://www.amazon.com/dp/B00PKUCN28) [![Crayola Crayons 8 Color Peggable [Set of 6]](https://m.media-amazon.com/images/I/51DCw7uT85L.jpg)**Crayola Crayons 8 Color Peggable \[Set of 6\]**Crayola**$9.30**4.4★**▲ 203%**](https://www.amazon.com/dp/B01LTD7TIC) [**CYO523016 - Crayola Regular Size Crayon Sets**Crayola**$43.50**4.8★**▲ 192%**](https://www.amazon.com/dp/B0053RTIKI) [![Crayola Crayons 16 Color Peggable [Set of 4]](https://m.media-amazon.com/images/I/51auyLp-gmL.jpg)**Crayola Crayons 16 Color Peggable \[Set of 4\]**Crayola**$7.55**3.8★**▲ 171%**](https://www.amazon.com/dp/B00T06OGQ4) [**Crayola Crayons Bulk (24 Packs) Preschool Classroom Supplies Coloring Book Supplies School Crayons for Kids Gifts Ages 3+**Crayola**$22.72**4.8★**▲ 60%**](https://www.amazon.com/dp/B00Y4QBJAQ)
**~~View all trending →~~**
## **What buyers say about crayons 12 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great value”*
**Color**16%
*“The colors are bright”*
**Quality-Overall**14%
*“Great crayola quality”*
**Size-Overall**12%
*“Just the right size”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**4%
*“theyve held up surprisingly well so far”*
**Grip**4%
*“Easier to grip”*
**Fun/Entertainment Experience**4%
*“fun for kids of all ages”*
**Gifting Purpose**2%
*“Gift item”*
### **What buyers complain about **
**Color**21%
*“Colors don't show up”*
**Size-Overall**21%
*“Size confusion”*
**Durability**16%
*“They break easily”*
**Product Condition**8%
*“looked like they had been used”*
**Advertised Vs Actual Product**8%
*“You do not get what is advertised”*
**Quality-Overall**6%
*“Not the best”*
**Strength**4%
*“break easily”*
**Thickness**4%
*“I thought these would be thicker. not jumbo”*
**Ethical Trade/Fair Trade**3%
*“Received one box not three not sure if its a scam or a mistake just not worth the aggravation”*
**Storage Capacity**1%
*“Poor Box/Storage Design”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**32%
**Advertised Vs Actual Product**12%
**Product Condition**7%
**Defective Material/Parts**6%
**Color**2%
**Gifting Purpose**2%
**Thickness**2%
**Quality-Overall**1%
**Smell**1%
## **Common questions**
- **Is crayons 12 pack profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 21 tracked products. 90-day search growth is +35.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the crayons 12 pack niche?**
- 5 brands and 414 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crayons 12 pack?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.8%.
- **What does it cost to enter the crayons 12 pack niche?**
- Listings span $1.16–$43.50; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.
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