---
title: "Craft Paper — $601K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/craft-paper"
last_updated: "2026-08-06T01:29:34.822Z"
locale: en
meta:
description: "Niche score 61/100 · $601K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $601K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Craft Paper — $601K/yr Amazon US Niche (2026) - Flapen"
---
# **craft paper**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 20Conversion 38Competition 96Returns 92Price range 55Avg price 57Brand share 96Review moat 57Quality gap 24
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$601K**
$601K/yr · 1.5M searches
**Review moat**
**Good****1,200.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.90–$29.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, craft paper is a $601K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft paper market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$643K–$771K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**89 **▲rising
**Sellers**
**144**
**Top-5 brand share**
**28%**
Top 20: 61%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**68%**
- MIATTCLD8% - PH PERKHOMY7% - iKammo7% - Neenah4% - Fabllewavi3% - Vanhench3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/craft-paper/trend)
## **Top craft paper search terms**
- **craft paper**371K/yr-20.9%4.3% conv. - **scrapbook paper 12x12**233K/yr-3.5%1.9% conv. - **12x12 scrapbook paper**210K/yr+1.4%2.6% conv. - **decorative paper**87K/yr-11.2%1.0% conv. - **the paper studio**80K/yr-22.9%0.1% conv. - **collage paper**64K/yr-16.1%1.4% conv. - **12 x 12 scrapbook paper**52K/yr-3.8%2.8% conv. - **paper crafts**60K/yr-6.3%0.3% conv. - **craft paper sheets**57K/yr-15.2%2.5% conv. - **patterned paper**48K/yr-16.6%1.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/craft-paper/search-terms)
## **Top craft paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6K2%$12K3%$18K4%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)**Neenah**$9.92**4.8★9,310 rev](https://www.amazon.com/dp/B003A2I4TO) [2**Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)**MIATTCLD**$13.76**4.8★76 rev](https://www.amazon.com/dp/B0FDGN6YZV) [3**PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB**PH PERKHOMY**$7.32**4.7★5,280 rev](https://www.amazon.com/dp/B0C1RC5Y7F) [4**24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects**Lily Craft**$5.69**4.6★313 rev](https://www.amazon.com/dp/B09PR52YJ6) [5**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**32 rev3mo ago](https://www.amazon.com/dp/B0GL8LZ99K) [**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**13 rev3mo ago](https://www.amazon.com/dp/B0GSFYZ8GY) [**MIATTCLD Scrapbook Paper 12x12 In Double Sided Decorative Paper for Scrapbooking 24 Sheets/24 Designs Spring Floral Patterned Craft Paper for Junk Journals DIY Cards Album Decoration (Beige)**MIATTCLD**$13.79**46 rev7mo ago](https://www.amazon.com/dp/B0G592Z2MD) [**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**330 rev8mo ago](https://www.amazon.com/dp/B0FMJC32WM) [**24 Sheets Scrapbook Paper 12x12in Double-Sided Bohemian Patterned Craft Paper 24 Designs Boho Tone Scrapbook Journaling Supplies for Decorative Junk Journals Card Making Collage Art**Prudiut**$10.16**47 rev8mo ago](https://www.amazon.com/dp/B0FWJXPBDJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)**MIATTCLD**$13.76**4.8★**▲ 287%**](https://www.amazon.com/dp/B0GSFYZ8GY) [**HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling**HAUTOCO**$11.14**4.3★**▲ 286%**](https://www.amazon.com/dp/B0GL8LZ99K) [**Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack**Goefun**$13.76**4.7★**▲ 155%**](https://www.amazon.com/dp/B0FPQ6D5JG) [**50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)**TUXIYA**$9.69**4.6★**▲ 146%**](https://www.amazon.com/dp/B0FMJC32WM) [**SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)**SMART&CASUAL**$7.30**4.6★**▲ 118%**](https://www.amazon.com/dp/B0CX5D7W62)
**~~View all trending →~~**
## **What buyers say about craft paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great quality affordable”*
**Paper Quality**13%
*“Beautiful Paper”*
**Color**11%
*“Beautiful Colors”*
**Value For Money**7%
*“Best value”*
**Ease Of Use**7%
*“Easy to use”*
**Adhesion/Stickiness**7%
*“Sticks well”*
**Advertised Vs Actual Product**5%
*“Gets the job done”*
**Design-Overall**3%
*“Beautiful design”*
**Thickness**3%
*“It was thick enough to make birthday cards with”*
**Size-Overall**2%
*“Amazing size”*
### **What buyers complain about **
**Thickness**14%
*“Not as thick as I would have liked”*
**Adhesion/Stickiness**13%
*“bad adhesive”*
**Size-Overall**11%
*“Super small”*
**Paper Quality**6%
*“Small and paper quality is thin”*
**Quality-Overall**5%
*“Low quality”*
**Durability**5%
*“Break so easily”*
**Value For Money**5%
*“little bit expensive though for what it is”*
**Color**4%
*“colors are dull”*
**Advertised Vs Actual Product**4%
*“FALSE ADVERTISING”*
**Functionality-Overall**2%
*“Didnt work well”*
### **Top return reasons **
**Size-Overall**42%
**Value For Money**10%
**Adhesion/Stickiness**7%
**Advertised Vs Actual Product**7%
**Color**7%
**Paper Quality**6%
**Thin**3%
**Functionality-Overall**2%
**Thickness**2%
**Display Colors**2%
## **Common questions**
- **Is craft paper profitable to sell on Amazon United States?**
- The niche generates $601K/yr across 150 tracked products. 14 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the craft paper niche?**
- 89 brands and 144 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in craft paper?**
- Top complaints mined from reviews: Thickness, Adhesion/Stickiness, Size-Overall. The return rate is 1.1%.
- **When does demand for craft paper peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the craft paper niche?**
- Listings span $2.90–$29.88; the average listing price is $12.85 (sweet spot $15–$100). The average incumbent carries 1,200 reviews — the moat a new listing must climb.
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