---
title: "Craft Glue — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/craft-glue"
last_updated: "2026-08-09T14:46:25.374Z"
locale: en
meta:
description: "Niche score 47/100 · $1.3M/yr market · 988K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.3M/yr market · 988K searches/yr · $9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft Glue — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **craft glue**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 83Growth 21Conversion 96Competition 36Returns 96Price range 33Avg price 32Brand share 10Review moat 24Quality gap 19
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 988K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$2.76–$20.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,254**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, craft glue is a $1.3M/yr Amazon United States market (988K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft glue market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**50**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**2%**
- Aleene's75% - Bearly Art9% - FITTDYHE7% - Cruzix3% - Craft County2% - Mod Podge2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/craft-glue/trend)
## **Top craft glue search terms**
- **craft glue**367K/yr-6.9%8.1% conv. - **tacky glue**219K/yr-13.5%12.7% conv. - **aleenes tacky glue**66K/yr+7.9%15.4% conv. - **tacky glue for crafts**51K/yr+3.9%15.4% conv. - **craft glue quick dry**43K/yr-9.0%10.4% conv. - **glue for crafts**46K/yr-24.9%6.4% conv. - **art glues**37K/yr-11.3%3.1% conv. - **crafting glue**32K/yr-11.5%6.1% conv. - **aileens tacky glue**18K/yr-11.1%14.4% conv. - **aleenes original tacky glue**9K/yr+41.1%18.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/craft-glue/search-terms)
## **Top craft glue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$131K20%$262K30%$392K40%$523K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aleenes All Purpose Tacky Glue 8-Ounce Clear (15599)**Aleene's**$7.76**4.8★9,594 rev](https://www.amazon.com/dp/B00178KLEY) [2**Aleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor**Aleene's**$2.76**4.5★5,257 rev](https://www.amazon.com/dp/B000BY6THS) [3**Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 2 fl oz 6-Pack**Aleene's**$10.46**4.7★767 rev](https://www.amazon.com/dp/B07PWJ32VK) [4**Aleenes Orignial Tacky Glue for Crafts in Always Ready Bottle Nontoxic Dries Clear 4 fl oz**Aleene's**$6.66**4.7★6,620 rev](https://www.amazon.com/dp/B00OY0T97M) [5**Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 8 fl oz 3-Pack**Aleene's**$15.37**4.8★9,594 rev](https://www.amazon.com/dp/B01EK7LGH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**B7000 Glue Clear for Rhinestones 4pcs 15mL Strong Adhesive B-7000 Jewelry Bead Gem Glue with Precision Tip Quick Dry Bedazzling Adhesive for Jewelry Making Clothe Fabric Shoes DIY Crafts Nail Art**Evatage**$5.19**987 rev2y ago](https://www.amazon.com/dp/B0CPDVY7Z3) [**All-Purpose Tacky Glue Premium Adhesive for Crafts Jewelry and Household Repairs Original 4 Oz. (1 Bottle)**Craft County**$6.63**259 rev2y ago](https://www.amazon.com/dp/B0CLVVJRSM) [**All-Purpose Tacky Glue Premium Adhesive for Crafts Jewelry and Household Repairs Quick Dry 4 Oz. (1 Bottle)**Craft County**$7.44**149 rev2y ago](https://www.amazon.com/dp/B0CLVXNTVT) [**B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms**FITTDYHE**$6.06**8,384 rev4y ago](https://www.amazon.com/dp/B0B723T8WQ) [**B7000 Adhesive Rhinestones Glue for Crafts 2PCS 110ml / 3.7 fl oz with 5 Dotting Pen Tool Wax Pencil and Tweezer Jewelry Glue for DIY Craft Makeup Shoes Jewelry Making Nail Art**FITTDYHE**$9.80**8,384 rev4y ago](https://www.amazon.com/dp/B09Y67FY24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aleenes AR6-2 Clear Gel Tacky Glue 4 oz. 4 oz. Multicolor**Aleene's**$2.76**4.5★**▲ 113%**](https://www.amazon.com/dp/B000BY6THS) [**Aleenes Quick Dry Tacky Glue for Crafts in Always Ready Bottle Nontoxic Dries Extra Fast and Clear 4 fl oz**Aleene's**$5.40**4.7★**▲ 64%**](https://www.amazon.com/dp/B00OTHJKT2) [**B7000 Jewelry Glue for Making FITTDYHE 1PCS 50ML/1.69 fl oz Clear Adhesive for Rhinestone Fabric Multipurpose Super B-7000 for Phone Repair Nail Art Wood Glass Charms**FITTDYHE**$6.06**4.6★**▲ 62%**](https://www.amazon.com/dp/B0B723T8WQ) [**B7000 Glue Clear for Rhinestones 4pcs 15mL Strong Adhesive B-7000 Jewelry Bead Gem Glue with Precision Tip Quick Dry Bedazzling Adhesive for Jewelry Making Clothe Fabric Shoes DIY Crafts Nail Art**Evatage**$5.19**4.7★**▲ 50%**](https://www.amazon.com/dp/B0CPDVY7Z3) [**Aleenes Original Tacky Glue All Purpose Adhesive Perfect for Crafts and DIY Projects Dries Fast and Clear 2 fl oz 6-Pack**Aleene's**$10.46**4.7★**▲ 36%**](https://www.amazon.com/dp/B07PWJ32VK)
**~~View all trending →~~**
## **What buyers say about craft glue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**44%
*“Sticks very well”*
**Quality-Overall**11%
*“Excellent product that we have used for years”*
**Ease Of Use**6%
*“Ease of use”*
**Value For Money**6%
*“Great Value”*
**Efficiency**6%
*“Does the job very well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Strength**3%
*“Super strong”*
**Size-Overall**2%
*“Great size”*
**Durability**2%
*“Easy to use and holds well”*
**Design-Overall**2%
*“Smart design and great value”*
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“Poor adhesion”*
**Functionality-Overall**6%
*“it just doesn't work properly afterwards”*
**Smell**6%
*“Strong Chemical Smell”*
**Size-Overall**5%
*“is a small bottle”*
**Durability**4%
*“it just bent it”*
**Ease Of Use**4%
*“Too difficult to use”*
**Value For Money**4%
*“I feel like its a bit expensive”*
**Strength**3%
*“Very weak”*
**Thickness**3%
*“Pretty thick and hard to squeeze out”*
**Moist/Dry**3%
*“Doesnt dry clear”*
### **Top return reasons **
**Adhesion/Stickiness**55%
**Value For Money**11%
**Functionality-Overall**8%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Leak-Proof**2%
**Smell**1%
**Material Quality**1%
**Product Condition**1%
## **Common questions**
- **Is craft glue profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 20 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the craft glue niche?**
- 8 brands and 50 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in craft glue?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Smell. The return rate is 0.9%.
- **When does demand for craft glue peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the craft glue niche?**
- Listings span $2.76–$20.94; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 6,254 reviews — the moat a new listing must climb.
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