---
title: "Trend — crackle paint - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/crackle-paint/trend"
last_updated: "2026-08-09T22:16:44.325Z"
locale: en
meta:
  description: "Niche score 46/100 · $68K/yr market · 87K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $68K/yr market · 87K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — crackle paint - Flapen"
---

# **crackle paint**

**Skip it**

Soft demand (-19.7% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 15Conversion 68Competition 34Returns 95Price range 37Avg price 54Brand share 41Review moat 62Quality gap 80

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,002.56**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.53**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$3.31–$21.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$68K**

$68K/yr · 87K searches

**Growth**

**Bad****-19.7%**

90-day search growth — must beat 0% to launch

## Trend