---
title: "Crackle Paint — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/crackle-paint"
last_updated: "2026-08-09T13:52:32.347Z"
locale: en
meta:
description: "Niche score 46/100 · $68K/yr market · 87K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $68K/yr market · 87K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crackle Paint — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **crackle paint**
**Skip it**
Soft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 15Conversion 68Competition 34Returns 95Price range 37Avg price 54Brand share 41Review moat 62Quality gap 80
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,002.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.31–$21.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$68K**
$68K/yr · 87K searches
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, crackle paint is a $68K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crackle paint market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#786**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**14%**
- FolkArt54% - Ranger10% - DGAGA6% - Mod Podge5% - GOLDEN5% - Vallejo5% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/crackle-paint/trend)
## **Top crackle paint search terms**
- **crackle paint**42K/yr-13.3%5.5% conv. - **crackle medium**21K/yr-34.0%8.6% conv. - **crackle**10K/yr+0.8%0.9% conv. - **crackle medium for acrylic paint**4K/yr-34.7%10.7% conv. - **crackle paint for crafts**5K/yr-47.7%7.1% conv. - **crackle paint for wood**3K/yr-13.6%4.1% conv. - **craquelure**2K/yr+121.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/crackle-paint/search-terms)
## **Top crackle paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FolkArt Home Decor Chalk Furniture & Craft Acrylic Paint in Assorted Colors 8 ounce Crackle**FolkArt**$11.56**4.4★919 rev](https://www.amazon.com/dp/B00RGFY3O6) [2**FolkArt Medium (8 Ounce) 696 Crackle**FolkArt**$11.03**4.4★2,020 rev](https://www.amazon.com/dp/B000YQKLCM) [3**FolkArt Medium (2-Ounce) 694 Crackle White**FolkArt**$3.31**4.2★436 rev](https://www.amazon.com/dp/B000FKNNBS) [4**118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture**DGAGA**$15.92**5.0★2 rev](https://www.amazon.com/dp/B0FYG2G73Q) [5**Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384**Mod Podge**$10.72**3.7★353 rev](https://www.amazon.com/dp/B0B1NLC8Z4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture**DGAGA**$15.92**2 rev8mo ago](https://www.amazon.com/dp/B0FYG2G73Q) [**118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art**JAJADO**$15.51**6 rev8mo ago](https://www.amazon.com/dp/B0FXGYWD5C) [**FolkArt Vintage Effects Paint Mediums Kit 5 Piece Set Includes 2 Mediums and 3 Chip Brushes for DIY Arts and Crafts Projects**FolkArt**$16.51**10 rev1y ago](https://www.amazon.com/dp/B0DDZWX2QC) [**Mod Podge One-Step Crackle Medium 8 fl oz Premium Acrylic Craft Sealer Perfect for Easy to Apply DIY Arts and Crafts CS25384**Mod Podge**$10.72**353 rev4y ago](https://www.amazon.com/dp/B0B1NLC8Z4) [**Tim Holtz - Ranger Distress CRCKL Paint TRANSLUCEN Translucent 3**Ranger**$9.30**104 rev4y ago](https://www.amazon.com/dp/B09YPYS9JJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**118g Crack Texture Paste and 118g Base Coat Acrylic Paint Cracking Paste for Hand-Painted Art Cracked Paint Effect Shaping Paste Crafting Supplies Handcrafted Art Artistic Texture**DGAGA**$15.92**5.0★**▲ 286%**](https://www.amazon.com/dp/B0FYG2G73Q) [**118g Crackle Texture Paste and 118g Base Coat Professional Acrylic Crackle Medium Shaping Paste- Cracked Paint Effect DIY Art Supplies with Cracking Effect Durable Texture Handcrafted Art**JAJADO**$15.51**2.8★**▲ 234%**](https://www.amazon.com/dp/B0FXGYWD5C) [**FolkArt Medium (2-Ounce) 694 Crackle White**FolkArt**$3.31**4.2★**▲ 82%**](https://www.amazon.com/dp/B000FKNNBS) [**Vallejo Acrylic Paint Crackle**Vallejo**$7.40**4.7★**▲ 18%**](https://www.amazon.com/dp/B000PHBEQM) [**GOLDEN Crackle Paste 8 fl. oz. Jar Professional Acrylic Paste Medium Opaque**GOLDEN**$15.94**4.4★**— 8%**](https://www.amazon.com/dp/B002646MT6)
**~~View all trending →~~**
## **What buyers say about crackle paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“The crackling quality”*
**Advertised Vs Actual Product**17%
*“Worked as described”*
**Instructions/User Manual/Troubleshooting**8%
*“The instructions are very helpful”*
**Ease Of Use**8%
*“easy to use”*
**Moist/Dry**6%
*“Dries in a timely manner”*
**Durability**5%
*“*It is reasonably durable”*
**Coverage**4%
*“Great coverage”*
**Ease Of Cleaning**4%
*“clean up is a breeze”*
**Paint Quality**4%
*“It is very similar to most acrylic paint”*
**Color**4%
*“Nice color”*
### **What buyers complain about **
**Functionality-Overall**52%
*“Did not work”*
**Product Condition**7%
*“Old product”*
**Value For Money**6%
*“That makes this extremely expensive for what it is”*
**Paint Quality**5%
*“The only way I could cover it up was with an expensive spray b paint that contained a sand like product”*
**Color**4%
*“The color is a let down as well”*
**Quality-Overall**3%
*“the quality is beyond poor”*
**Moist/Dry**3%
*“Dried out too fast in the container”*
**Size-Overall**2%
*“miniscule at best”*
**Instructions/User Manual/Troubleshooting**2%
*“Followed directions on label and nothing”*
**Ease Of Cleaning**2%
*“what I got was a complete mess”*
### **Top return reasons **
**Functionality-Overall**43%
**Advertised Vs Actual Product**13%
**Paint Quality**11%
**Instructions/User Manual/Troubleshooting**6%
**Defective Material/Parts**6%
**Value For Money**5%
**Color**4%
**Moist/Dry**2%
**Balance/Stability**1%
**Ease Of Use**1%
## **Common questions**
- **Is crackle paint profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the crackle paint niche?**
- 12 brands and 78 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in crackle paint?**
- Top complaints mined from reviews: Functionality-Overall, Product Condition, Value For Money. The return rate is 1.0%.
- **When does demand for crackle paint peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the crackle paint niche?**
- Listings span $3.31–$21.96; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)