---
title: "Trend — cotton thread - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/cotton-thread/trend"
last_updated: "2026-08-06T17:15:27.902Z"
locale: en
meta:
  description: "Niche score 51/100 · $749K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $749K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cotton thread - Flapen"
---

# **cotton thread**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 71Growth 23Conversion 72Competition 49Returns 96Price range 82Avg price 90Brand share 0Review moat 42Quality gap 19

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.85–$56.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$749K**

$749K/yr · 536K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,279.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend