---
title: "Search terms — construction paper 12x18 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/construction-paper-12x18/search-terms"
last_updated: "2026-08-09T22:10:38.857Z"
locale: en
meta:
  description: "Niche score 46/100 · $271K/yr market · 260K searches/yr · $12.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $271K/yr market · 260K searches/yr · $12.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — construction paper 12x18 - Flapen"
---

# **construction paper 12x18**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 24Conversion 81Competition 44Returns 97Price range 64Avg price 52Brand share 7Review moat 27Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$2.90–$36.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.19**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$271K**

$271K/yr · 260K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,807.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms