---
title: "Concrete Dye — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/concrete-dye"
last_updated: "2026-08-09T14:45:39.216Z"
locale: en
meta:
description: "Niche score 55/100 · $80K/yr market · 221K searches/yr · $15.09 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $80K/yr market · 221K searches/yr · $15.09 avg price. A small market ($80K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Concrete Dye — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **concrete dye**
**Worth a look**
Shows low returns (1.5%), but a small market ($80K/yr) keeps it on the watch list.
Market size 20Growth 80Conversion 30Competition 45Returns 86Price range 84Avg price 75Brand share 39Review moat 71Quality gap 65
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.19–$56.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+71.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$15.09**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****677.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 221K searches
According to Flapen's Amazon United States niche tracking, concrete dye is a $80K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **concrete dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$121K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 89%
**Open market**
**15%**
- Quikrete40% - GOODTAKE18% - Sakrete9% - OOTDART8% - Rock N Soil7% - ninesung4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.9% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/concrete-dye/trend)
## **Top concrete dye search terms**
- **concrete dye**35K/yr+92.8%2.0% conv. - **concrete color pigment**20K/yr+107.5%1.7% conv. - **concrete color**18K/yr+106.1%2.0% conv. - **concrete pigment**20K/yr+40.2%1.5% conv. - **cement color pigment**12K/yr+99.2%2.1% conv. - **concrete color powder**18K/yr+23.4%1.3% conv. - **concrete pigment powder**12K/yr+42.1%2.0% conv. - **cement color**12K/yr+51.8%2.2% conv. - **concrete dye powder**10K/yr+75.2%1.8% conv. - **cement dye**9K/yr+68.8%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/concrete-dye/search-terms)
## **Top concrete dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quikrete Concrete Colorant Bottle Terracotta 10 oz**Quikrete**$9.75**4.6★328 rev](https://www.amazon.com/dp/B002YGUT7C) [2**Quikrete Charcoal 10 Oz. Liquid Cement Color - 1 Each**Quikrete**$9.86**4.5★514 rev](https://www.amazon.com/dp/B000H5Q3KE) [3**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**4.5★13 rev](https://www.amazon.com/dp/B0FGNNTZB2) [4**Sakrete Cement Color (10 Ounce) (Buff)**Sakrete**$9.33**4.3★129 rev](https://www.amazon.com/dp/B08P2C2CG4) [5**GOODTAKE Concrete Pigment Black Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Concrete Cement Mortar Grout Plaster Tile Terracotta Colorant Paint (Black 4 oz)**GOODTAKE**$8.80**4.4★185 rev](https://www.amazon.com/dp/B099K1QC24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant**AOSWTLIF**$8.78**40 rev10mo ago](https://www.amazon.com/dp/B0FP4ZZRB6) [**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**13 rev1y ago](https://www.amazon.com/dp/B0FGNNTZB2) [**White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g**Rock N Soil**$13.90**360 rev1y ago](https://www.amazon.com/dp/B0FGK22HFR) [**Concrete Cement Pigment-200g 4 colors 50g/2oz/Bottle of Black blue and yellow Iron Oxide Pigment Powder Concrete Cement Dye Color Pigment for Brick Tile Clay Lime Mortar Grout Plaster Paint Bath Bombs(BlackRedblue and yellow 0.33lb)**always bright**$8.19**24 rev1y ago](https://www.amazon.com/dp/B0FFMVCFN5) [**terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)**terrachrom**$12.72**51 rev2y ago](https://www.amazon.com/dp/B0CYLY54YQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 oz Black Iron Oxide Powder - Concrete Pigment & Cement Dye for Grout Stucco Mortar Wood Epoxy Flooring & DIY Watercolor Inorganic Colorant**AOSWTLIF**$8.78**4.7★**▲ 120%**](https://www.amazon.com/dp/B0FP4ZZRB6) [**terrachrom Natural Mineral Earth Pigments for artistic and decorative paints cement resin varnish mortar - In powder form | Eco-Friendly & Sustainably Sourced (Light Yellow Ochre 150 ml)**terrachrom**$12.72**4.5★**▲ 67%**](https://www.amazon.com/dp/B0CYLY54YQ) [**OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black**OOTDART**$29.63**4.5★**▲ 61%**](https://www.amazon.com/dp/B0FGNNTZB2) [**ninesung 5 Beautiful Concrete Color Pigment Iron Oxide Powder - Concrete Dye for Cement Artistic Painting Clay Lime Plaster Paint**ninesung**$29.08**4.2★**▲ 33%**](https://www.amazon.com/dp/B0CRP2577J) [**White Titanium Dioxide Oxide Color Pigment for Concrete - 5oz - Concrete Dye & Colorant for Cement Stucco Plaster Mortar Paint Coating Coil Coating Primer Epoxy Resin Rutile Grade TiO2 142g**Rock N Soil**$13.90**4.5★**▲ 30%**](https://www.amazon.com/dp/B0FGK22HFR)
**~~View all trending →~~**
## **What buyers say about concrete dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**48%
*“Beautiful colors”*
**Quality-Overall**15%
*“Beautiful variety”*
**Value For Money**7%
*“Well worth it”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Paint Quality**4%
*“Works great as washable paint for kids”*
**Efficiency**2%
*“Works great”*
**Brightness/Shine/Glow**1%
*“The brightness is great”*
**Fun/Entertainment Experience**1%
*“so much fun”*
**Durability**1%
*“holds up very well”*
### **What buyers complain about **
**Color**50%
*“color faded away in less than a year”*
**Paint Quality**8%
*“Not for paint”*
**Quality-Overall**4%
*“Low quality”*
**Product Condition**4%
*“Received used product”*
**Ease Of Cleaning**3%
*“This arrived a complete mess”*
**Leak-Proof**3%
*“Item had sparkles leaking everywhere”*
**Size-Overall**3%
*“Small quantities,”*
**Advertised Vs Actual Product**3%
*“The photo in the product description shows a heaping amount”*
**Ease Of Use**2%
*“hard to darken”*
**Moist/Dry**1%
*“Makes the slime dry out quick”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**11%
**Value For Money**7%
**Functionality-Overall**7%
**Leak-Proof**4%
**Size-Overall**3%
**Material Quality**2%
**Display Colors**2%
**Compatibility-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is concrete dye profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the concrete dye niche?**
- 14 brands and 58 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in concrete dye?**
- Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.5%.
- **When does demand for concrete dye peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the concrete dye niche?**
- Listings span $8.19–$56.02; the average listing price is $15.09 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.
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