---
title: "Search terms — coloring set - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coloring-set/search-terms"
last_updated: "2026-08-09T13:32:25.041Z"
locale: en
meta:
  description: "Niche score 53/100 · $625K/yr market · 828K searches/yr · $26.22 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $625K/yr market · 828K searches/yr · $26.22 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coloring set - Flapen"
---

# **coloring set**

**Worth a look**

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 65Growth 17Conversion 36Competition 72Returns 96Price range 41Avg price 95Brand share 74Review moat 24Quality gap 16

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$26.22**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$625K**

$625K/yr · 828K searches

**Price range**

**Okay****$6.25–$212.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,019.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms