---
title: "Coloring Set — $625K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coloring-set"
last_updated: "2026-08-09T13:39:33.773Z"
locale: en
meta:
description: "Niche score 53/100 · $625K/yr market · 828K searches/yr · $26.22 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $625K/yr market · 828K searches/yr · $26.22 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloring Set — $625K/yr Amazon US Niche (2026) - Flapen"
---
# **coloring set**
**Worth a look**
Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 65Growth 17Conversion 36Competition 72Returns 96Price range 41Avg price 95Brand share 74Review moat 24Quality gap 16
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$625K**
$625K/yr · 828K searches
**Price range**
**Okay****$6.25–$212.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,019.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, coloring set is a $625K/yr Amazon United States market (828K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloring set market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$656K–$787K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 74%
**Open market**
**35%**
- PRINA25% - Crayola13% - Caliart12% - PANDAFLY6% - iBayam5% - HIFORNY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/coloring-set/trend)
## **Top coloring set search terms**
- **coloring set**156K/yr-25.2%1.6% conv. - **sketching kit**68K/yr+2.4%2.8% conv. - **kids drawing kit**111K/yr-14.3%1.8% conv. - **sketch kit**68K/yr-16.4%3.1% conv. - **sketch set**46K/yr-12.6%2.2% conv. - **drawing kit for adults**49K/yr-22.1%3.1% conv. - **mixed media art supplies**25K/yr-20.9%0.0% conv. - **sketch book kit**25K/yr+15.7%2.8% conv. - **sketchbook set**21K/yr+17.9%1.5% conv. - **coloring sets**28K/yr-12.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/coloring-set/search-terms)
## **Top coloring set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$25K8%$50K12%$75K16%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**PRINA**$26.26**4.8★6,696 rev](https://www.amazon.com/dp/B092Z1PYCD) [2**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★3,884 rev](https://www.amazon.com/dp/B0B7N2Q1NQ) [3**Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending**PRINA**$17.37**4.8★3,907 rev](https://www.amazon.com/dp/B092M2FXB8) [4**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★3,429 rev](https://www.amazon.com/dp/B0CJB8LPDH) [5**PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids**PRINA**$24.61**4.8★1,026 rev](https://www.amazon.com/dp/B0CRV789HC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**250 rev9mo ago](https://www.amazon.com/dp/B0FNCWCPSL) [**HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$30.55**319 rev11mo ago](https://www.amazon.com/dp/B0FDWC79BM) [**iBayam Art Markers Set 72 Colors Dual Tip Brush Pens for Adult Coloring Book Note-Taking Calligraphy Journaling Sketching and Lettering with Gift Case for Adult Office Art Supplies**iBayam**$15.10**513 rev11mo ago](https://www.amazon.com/dp/B0FJRL96C6) [**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**65 rev1y ago](https://www.amazon.com/dp/B0FBVWW1HN) [**Four Candies 73PCS Advanced Art Supplies Drawing Kit with Fineliner Pens Mechanical Pencils 3-Color Sketchbook Charcoal Sticks Pastels for Sketching Drawing Comics Gifts for Professionals Artists**Four Candies**$36.05**125 rev1y ago](https://www.amazon.com/dp/B0F8MQ8F1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**5.0★**▲ 590%**](https://www.amazon.com/dp/B0FBVWW1HN) [**Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist**Heshengping**$11.19**4.7★**▲ 242%**](https://www.amazon.com/dp/B0FNCWCPSL) [**Four Candies 73PCS Advanced Art Supplies Drawing Kit with Fineliner Pens Mechanical Pencils 3-Color Sketchbook Charcoal Sticks Pastels for Sketching Drawing Comics Gifts for Professionals Artists**Four Candies**$36.05**4.7★**▲ 137%**](https://www.amazon.com/dp/B0F8MQ8F1B) [**HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners**HIFORNY**$30.55**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FDWC79BM) [**Nicpro 37PCS Art Drawing Supplies Kit Metal Mechanical Pencil Set 0.5 0.7 0.9 & 2mm 100 Sheets 9x12 Sketch Book 288PCS Leads School Supplies Drawing Kit for Artist Adults Teens Kids Sketching**Nicpro**$25.39**4.8★**▲ 87%**](https://www.amazon.com/dp/B0DQXNTMH6)
**~~View all trending →~~**
## **What buyers say about coloring set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality set”*
**Color**13%
*“Amazing colors”*
**Value For Money**10%
*“Great deal”*
**Drawing Experience**10%
*“Good quality drawing pad”*
**Fun/Entertainment Experience**8%
*“Fun for toddlers”*
**Gifting Purpose**5%
*“Great for a gift”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**4%
*“easy to carry”*
**Pen/Pencil Quality**3%
*“Quality pencils”*
**Design-Overall**2%
*“She loves how it looks”*
### **What buyers complain about **
**Quality-Overall**10%
*“the quality seemed a bit cheap”*
**Durability**7%
*“Broken”*
**Color**5%
*“the color options could be better”*
**Strength**4%
*“FLIMSY”*
**Ease Of Cleaning**4%
*“Compulsive Cleaners Beware”*
**Size-Overall**4%
*“It's a little small”*
**Functionality-Overall**4%
*“Didnt work”*
**Value For Money**4%
*“$12 for this. Not worth it”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Sharpness**3%
*“Does not sharpen good”*
### **Top return reasons **
**Size-Overall**15%
**Value For Money**12%
**Defective Material/Parts**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Color**7%
**Scratch Resistance**6%
**Functionality-Overall**5%
**Product Condition**4%
**Gifting Purpose**4%
## **Common questions**
- **Is coloring set profitable to sell on Amazon United States?**
- The niche generates $625K/yr across 48 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the coloring set niche?**
- 25 brands and 68 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in coloring set?**
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.9%.
- **When does demand for coloring set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.9× the quietest.
- **What does it cost to enter the coloring set niche?**
- Listings span $6.25–$212.74; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 6,019 reviews — the moat a new listing must climb.
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