---
title: "Search terms — coloring pens for adult coloring books - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coloring-pens-for-adult-coloring-books/search-terms"
last_updated: "2026-08-09T15:39:16.107Z"
locale: en
meta:
  description: "Niche score 58/100 · $330K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $330K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coloring pens for adult coloring books - Flapen"
---

# **coloring pens for adult coloring books**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 21Conversion 51Competition 83Returns 91Price range 70Avg price 80Brand share 89Review moat 22Quality gap 35

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.68–$36.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$330K**

$330K/yr · 481K searches

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,208.15**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms