---
title: "Coloring Kits for Adults — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/coloring-kits-for-adults"
last_updated: "2026-08-09T16:19:31.247Z"
locale: en
meta:
description: "Niche score 47/100 · $39K/yr market · 105K searches/yr · $17.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $39K/yr market · 105K searches/yr · $17.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coloring Kits for Adults — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **coloring kits for adults**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 26Competition 78Returns 94Price range 63Avg price 82Brand share 86Review moat 24Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.95**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$6.17–$29.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,420.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 105K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, coloring kits for adults is a $39K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloring kits for adults market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$54K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**49%**
Top 20: 91%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**46%**
- Jekohor20% - KALOUR8% - ZICOTO8% - Prudiut7% - Soucolor6% - Ohuhu5%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -18.9% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/coloring-kits-for-adults/trend)
## **Top coloring kits for adults search terms**
- **coloring accessories for adults**24K/yr-16.8%0.6% conv. - **adult coloring set**20K/yr-17.4%2.2% conv. - **adult coloring kit**14K/yr-12.5%1.5% conv. - **coloring essentials for adults**12K/yr-29.8%0.8% conv. - **adult coloring accessories**10K/yr-29.9%1.0% conv. - **coloring books for adults with color pencils**6K/yr-6.5%2.6% conv. - **coloring sets for adults**6K/yr-3.6%0.8% conv. - **coloring kit for adults**6K/yr-29.0%1.6% conv. - **adult coloring must haves**5K/yr-22.8%0.7% conv. - **adult coloring sets**4K/yr-13.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/coloring-kits-for-adults/search-terms)
## **Top coloring kits for adults products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women**Jekohor**$17.76**4.6★654 rev](https://www.amazon.com/dp/B0DHVQSYNM) [2**Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers**Jekohor**$18.09**4.6★1,034 rev](https://www.amazon.com/dp/B0D5LPCNS7) [3**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**4.5★418 rev](https://www.amazon.com/dp/B0FN6RY9PN) [4**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [5**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.**Cbcmpica**$9.66**85 rev6mo ago](https://www.amazon.com/dp/B0GCFKW8J8) [**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**45 rev6mo ago](https://www.amazon.com/dp/B0G1T1YG9H) [**78.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Easter Gift**Prudiut**$10.57**418 rev9mo ago](https://www.amazon.com/dp/B0FN6RY9PN) [**KALOUR 206 Drawing Set Sketching Kit Art Supplies with 3-color Sketchbook & Coloring Paper Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner**KALOUR**$27.35**622 rev10mo ago](https://www.amazon.com/dp/B0FGNQND4V) [**Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils**Duyabe**$27.46**111 rev11mo ago](https://www.amazon.com/dp/B0FKHHGVDX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 273%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [**Ospelelf Adult Coloring Book Set Women Relaxation Gifts with 24 Colors Markers for Birthday Stress Relief with 30 Patterns Included Animal Flowers and Positive Messages for Her**Ospelelf**$18.83**4.5★**▲ 244%**](https://www.amazon.com/dp/B0G1T1YG9H) [**Beautiful Adult Coloring Book Set with 18-Color Pencil Set - Coloring Books for Adults Relaxation Adult Coloring Book for Women Gifts.Elegant Art Style with 35 Patterns.**Cbcmpica**$9.66**4.5★**▲ 244%**](https://www.amazon.com/dp/B0GCFKW8J8) [**Cute Coloring Book Set for Teens Adults Relaxation Easy and Simple Designs Coloring Book for Teens Girls Stress Relief Gifts for Women with 36 Colors Markers & 12 Glitter Pens & 12 Colored Pencils**Duyabe**$27.46**4.5★**▲ 195%**](https://www.amazon.com/dp/B0FKHHGVDX) [**ARTISTRO 12 Glitter Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric Scrapbooking DIY Craft Making Coloring - Acrylic Paint Markers Extra-Fine Tip 0.7mm**ARTISTRO**$13.63**4.5★**▲ 142%**](https://www.amazon.com/dp/B07NRW6H8M)
**~~View all trending →~~**
## **What buyers say about coloring kits for adults**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Bright Colors”*
**Quality-Overall**12%
*“Amazing quality”*
**Value For Money**8%
*“Great deal”*
**Pen/Pencil Quality**6%
*“Great pencils”*
**Fun/Entertainment Experience**3%
*“Awesome fun”*
**Ease Of Use**3%
*“easy to read”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Gifting Purpose**2%
*“Beautiful Gift”*
**Sharpness**2%
*“sharpens well”*
**Drawing Experience**2%
*“Easy drawing”*
### **What buyers complain about **
**Color**14%
*“colors dont match”*
**Quality-Overall**8%
*“Poor quality control”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Durability**4%
*“Breaks easily”*
**Ease Of Use**4%
*“HARD TO OPEN”*
**Dry/Empty Ink**4%
*“Dried Out”*
**Sharpness**3%
*“which is not as sharp”*
**Nib/Tip Quality**3%
*“then the tips started breaking”*
**Drying Time**3%
*“definitely not quick dry as described”*
**Functionality-Overall**2%
*“This thing barely works”*
### **Top return reasons **
**Color**16%
**Advertised Vs Actual Product**15%
**Value For Money**7%
**Size-Overall**6%
**Functionality-Overall**6%
**Quality-Overall**6%
**Display Colors**6%
**Ink Refill**5%
**Dry/Empty Ink**5%
**Paint Quality**4%
## **Common questions**
- **Is coloring kits for adults profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 47 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the coloring kits for adults niche?**
- 33 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in coloring kits for adults?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for coloring kits for adults peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the coloring kits for adults niche?**
- Listings span $6.17–$29.94; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 5,421 reviews — the moat a new listing must climb.
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