---
title: "Search terms — colored tape - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/colored-tape/search-terms"
last_updated: "2026-08-09T17:50:36.876Z"
locale: en
meta:
  description: "Niche score 59/100 · $694K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $694K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — colored tape - Flapen"
---

# **colored tape**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 37Conversion 89Competition 45Returns 96Price range 48Avg price 35Brand share 70Review moat 53Quality gap 38

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$694K**

$694K/yr · 651K searches

**Review moat**

**Good****1,389.38**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.94–$25.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.20**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms